{"id":22717,"date":"2026-08-25T16:56:11","date_gmt":"2026-08-25T14:56:11","guid":{"rendered":"https:\/\/inkubitstaging.wpenginepowered.com\/leitfaden\/whitepaper-with-the-customer-data-platform-to-the-360-degree-customer-view\/"},"modified":"2026-08-25T16:56:12","modified_gmt":"2026-08-25T14:56:12","slug":"whitepaper-with-the-customer-data-platform-to-the-360-degree-customer-view","status":"publish","type":"leitfaden","link":"https:\/\/www.inkubit.com\/en\/guides\/whitepaper-with-the-customer-data-platform-to-the-360-degree-customer-view\/","title":{"rendered":"Handbook: Unify Data, Win Customers: Using the Customer Data Platform for a 360-Degree Customer View"},"content":{"rendered":"<section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-8 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_46b4c13c\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>They miss out on sales opportunities and cross- and upsell potential due to inconsistent data. Why? <\/strong><\/p>\n<p>When your customer data is scattered across different systems and departments, you don&#8217;t have a single and coherent view of customer behavior and needs. This has several consequences: <\/p>\n<ul>\n<li><strong>Incomplete customer profiles:<\/strong> If you lack key data points, such as previous purchases or interactions across different channels, you won&#8217;t be able to tell when a customer is ready to buy more products or benefit from additional services. These valuable insights remain untapped. <\/li>\n<li><strong>Missed time for offers:<\/strong> If you can&#8217;t see a customer&#8217;s historical and current buying habits in real-time, you&#8217;re missing out on the ideal time to make relevant cross-sell and upsell offers. For example, if a customer recently bought a TV, you could offer them matching accessories or a warranty later on \u2013 but only if you have a complete overview of their purchases and interests. <\/li>\n<li><strong>Lack of contextualization of customer needs:<\/strong> Without complete customer data, you can&#8217;t fully understand their specific needs and preferences. A customer who regularly searches for certain types of products but has never purchased could be persuaded to buy by a targeted discount campaign or personalized offer. If context is lacking, you miss out on such opportunities and lose potential revenue streams.  <\/li>\n<li><strong>Lack of customization:<\/strong> Without a central view of your customers, you can&#8217;t individualize your offers and communication. Standardized messaging and advertising lead to lower conversion rates as customers increasingly expect personalized experiences. <\/li>\n<\/ul>\n<p>A <strong>Customer Data Platform (CDP)<\/strong> allows you to bring together all of this data from different sources to create a unified, complete customer profile. This allows you to identify sales opportunities in real time and exploit your cross-selling and upselling potential in a targeted manner.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_small with_line width_default thick_1 style_solid color_border align_center\"><div class=\"w-separator-h\"><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h5>What is a solution to these problems?<\/h5>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>A Customer Data Platform (CDP)<\/strong> \u2013 a single, unified source of truth that integrates all customer information from different systems, giving you a complete view of your customers.<\/p>\n<p>In this guide, you&#8217;ll learn how a CDP addresses these issues and can transform your business strategies. Here&#8217;s what to expect: <\/p>\n<p><strong>What can you expect in the manual?<\/strong><\/p>\n<ul>\n<li><strong>What is a Customer Data Platform (CDP)?<\/strong>: Understand the basics and why a CDP is essential for your business.<\/li>\n<li><strong>The strategic benefits of a CDP:<\/strong> How a 360-degree customer view can increase your marketing campaigns, customer loyalty and efficiency.<\/li>\n<li><strong>The 360-degree customer view:<\/strong> This gives you valuable insights that you can use to increase sales and customer satisfaction by unifying all customer data centrally.<\/li>\n<li><strong>Successful implementation of a CDP:<\/strong> Step-by-step how to successfully implement a CDP, from the planning process to practical implementation.<\/li>\n<li><strong>Challenges and solutions:<\/strong> The most common problems when implementing a CDP, such as <a href=\"https:\/\/www.inkubit.com\/en\/dynamics-365-customer-insights\/\">Dynamics 365 Customer Insights<\/a>, and how to overcome them.<\/li>\n<li><strong>Best Practices:<\/strong> Key tips on how to unlock the full potential of your CDP and make your customer outreach more efficient.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator hide_on_default hide_on_laptops hide_on_tablets size_medium\"><\/div><div class=\"w-image us_custom_a1fdafb3 align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"804\" height=\"1024\" src=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2025\/10\/BPSO-Covers-1-804x1024.png\" class=\"attachment-large size-large\" alt=\"CDP\" srcset=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2025\/10\/BPSO-Covers-1-804x1024.png 804w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2025\/10\/BPSO-Covers-1-236x300.png 236w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2025\/10\/BPSO-Covers-1-314x400.png 314w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2025\/10\/BPSO-Covers-1-47x60.png 47w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2025\/10\/BPSO-Covers-1-55x70.png 55w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2025\/10\/BPSO-Covers-1.png 1337w\" sizes=\"(max-width: 804px) 100vw, 804px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-lg-4 wpb_column vc_column_container formcontainer webinar-container\"><div class=\"vc_column-inner us_custom_f4adf652 type_sticky\"><div class=\"wpb_wrapper\" style=\"top:7vw\"><div class=\"w-separator hide_on_default hide_on_laptops hide_on_tablets size_medium\"><\/div><div class=\"g-cols wpb_row us_custom_cc2dea1d rundkomplett hupfbox via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_57f5615c\"><div class=\"wpb_wrapper\"><div class=\"w-image rundoben has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:42.8571%\"><\/div><img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2024\/10\/good-to-have-you-on-board-2024-04-18-20-28-28-utc.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2024\/10\/good-to-have-you-on-board-2024-04-18-20-28-28-utc.jpg 1920w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2024\/10\/good-to-have-you-on-board-2024-04-18-20-28-28-utc-300x200.jpg 300w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2024\/10\/good-to-have-you-on-board-2024-04-18-20-28-28-utc-1024x683.jpg 1024w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2024\/10\/good-to-have-you-on-board-2024-04-18-20-28-28-utc-600x400.jpg 600w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2024\/10\/good-to-have-you-on-board-2024-04-18-20-28-28-utc-90x60.jpg 90w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2024\/10\/good-to-have-you-on-board-2024-04-18-20-28-28-utc-272x181.jpg 272w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2024\/10\/good-to-have-you-on-board-2024-04-18-20-28-28-utc-105x70.jpg 105w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 wpb_column vc_column_container has_bg_color\"><div class=\"vc_column-inner us_custom_b8a9ee1f\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_6df4bc3a has_text_color\"><div class=\"wpb_wrapper\"><h4>Ready to make more of your sales potential?<\/h4>\n<\/div><\/div><div class=\"wpb_text_column us_custom_6df4bc3a has_text_color\"><div class=\"wpb_wrapper\"><p>Get your free copy now and benefit from expert tips for your digitization strategy.<\/p>\n<\/div><\/div><div class=\"w-html formular blogpost\"><div data-form-id=\"e3d6bed5-37ae-ef11-b8e8-000d3a2de518\" 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class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"featured_media":22720,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"tags":[],"class_list":["post-22717","leitfaden","type-leitfaden","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>With the Customer Data Platform to a 360-degree customer view<\/title>\n<meta name=\"description\" content=\"Optimize your marketing, sales, and customer service with a 360-degree customer view through our Customer Data Platform Handbook.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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