{"id":22498,"date":"2026-08-25T16:54:20","date_gmt":"2026-08-25T14:54:20","guid":{"rendered":"https:\/\/inkubitstaging.wpenginepowered.com\/business-intelligence-analytics\/"},"modified":"2026-08-26T21:36:05","modified_gmt":"2026-08-26T19:36:05","slug":"business-intelligence-analytics","status":"publish","type":"page","link":"https:\/\/www.inkubit.com\/en\/topics\/business-intelligence-analytics\/","title":{"rendered":"Business Intelligence &#038; Analytics"},"content":{"rendered":"<section class=\"l-section wpb_row height_auto width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-9 wpb_column vc_column_container has_bg_color\"><div class=\"vc_column-inner us_custom_2520f087\"><div class=\"vc_column-overlay\" style=\"background:linear-gradient(0deg,rgba(7,12,41,0.9447443008422851),rgba(16,34,77,0.9447443008422851))\"><\/div><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_9080ffce has_text_color\"><div class=\"wpb_wrapper\"><h1>Business Intelligence &amp; Analytics<\/h1>\n<\/div><\/div><div class=\"wpb_text_column us_custom_65112d9c has_text_color\"><div class=\"wpb_wrapper\"><p>From data to insights, from insights to success<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_none hide_on_mobiles\"><a class=\"w-btn us-btn-style_1\" href=\"#Contact Now\"><span class=\"w-btn-label\">Book a consultation<\/span><\/a><\/div><div class=\"w-btn-wrapper align_justify hide_on_default hide_on_laptops hide_on_tablets\"><a class=\"w-btn us-btn-style_32\" href=\"#Contact Now\"><span class=\"w-btn-label\">Book a consultation<\/span><\/a><\/div><div class=\"w-separator hide_on_default hide_on_laptops hide_on_tablets size_custom\" style=\"height:10px\"><\/div><div class=\"w-btn-wrapper align_none hide_on_mobiles\"><a class=\"w-btn us-btn-style_27\" href=\"#content\"><span class=\"w-btn-label\">Read more<\/span><\/a><\/div><div class=\"w-btn-wrapper align_justify hide_on_default hide_on_laptops hide_on_tablets\"><a class=\"w-btn us-btn-style_60\" href=\"#content\"><span class=\"w-btn-label\">Read more<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-lg-3 wpb_column vc_column_container has_bg_color\"><div class=\"vc_column-inner us_custom_5feb1da5\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row us_custom_57f15e70 via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator hide_on_laptops hide_on_tablets hide_on_mobiles size_custom\" style=\"height:40vh\"><\/div><div class=\"w-separator hide_on_default size_custom\" style=\"height:36vh\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row us_custom_7b758e4b via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container has_bg_color\"><div class=\"vc_column-inner us_custom_c15625d2\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox hide_on_default hide_on_laptops hide_on_tablets iconpos_top style_default color_primary align_center no_text no_title icontype_img\"><div class=\"w-iconbox-icon\" style=\"font-size:200px;\"><img decoding=\"async\" width=\"1200\" height=\"1053\" src=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/10\/kai-foto-3.png\" class=\"attachment-full size-full\" alt=\"Gesch\u00e4ftsf\u00fchrer Kai Gutzeit bei INKUBIT Managing Director Portrait\" srcset=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/10\/kai-foto-3.png 1200w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/10\/kai-foto-3-80x70.png 80w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/10\/kai-foto-3-300x263.png 300w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/10\/kai-foto-3-1024x899.png 1024w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/10\/kai-foto-3-456x400.png 456w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/10\/kai-foto-3-68x60.png 68w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><div class=\"w-iconbox-meta\"><\/div><\/div><div class=\"w-hwrapper us_custom_7cb83ac0 valign_middle align_center\" style=\"--hwrapper-gap:2rem\"><div class=\"w-iconbox hide_on_mobiles iconpos_top style_default color_primary align_center no_text no_title icontype_img\"><div class=\"w-iconbox-icon\" style=\"font-size:200px;\"><img decoding=\"async\" width=\"1200\" height=\"1053\" src=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/10\/kai-foto-3.png\" class=\"attachment-full size-full\" alt=\"Gesch\u00e4ftsf\u00fchrer Kai Gutzeit bei INKUBIT Managing Director Portrait\" srcset=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/10\/kai-foto-3.png 1200w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/10\/kai-foto-3-80x70.png 80w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/10\/kai-foto-3-300x263.png 300w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/10\/kai-foto-3-1024x899.png 1024w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/10\/kai-foto-3-456x400.png 456w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/10\/kai-foto-3-68x60.png 68w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><div class=\"w-iconbox-meta\"><\/div><\/div><div class=\"w-vwrapper us_custom_1c3e58ed align_left valign_middle\" style=\"--vwrapper-gap:0rem\"><div class=\"w-separator hide_on_default hide_on_laptops hide_on_tablets size_small\"><\/div><div class=\"wpb_text_column us_custom_9c33410b\"><div class=\"wpb_wrapper\"><h4>Kai Gutzeit<\/h4>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Your Contact Person<\/p>\n<\/div><\/div><div class=\"w-iconbox us_custom_e2aee182 iconpos_left style_default color_custom align_left no_text\"><a title=\"Call\" href=\"#\" class=\"w-iconbox-link\" aria-label=\"+49 (0) 40 822167490\"><div class=\"w-iconbox-icon\" style=\"font-size:20px;--icon-color:var(--color-alt-content-bg-grad);\"><i class=\"fal fa-phone-alt\"><\/i><\/div><\/a><div class=\"w-iconbox-meta\"><a title=\"Call\" href=\"#\" class=\"w-iconbox-link\" aria-label=\"+49 (0) 40 822167490\"><p class=\"w-iconbox-title\">+49 (0) 40 822167490<\/p><\/a><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:5px\"><\/div><div class=\"w-separator size_custom\" style=\"height:5px\"><\/div><div class=\"w-iconbox us_custom_e2aee182 iconpos_left style_default color_custom align_left no_title\"><a title=\"Write an email\" href=\"mailto:info@koester-personal.de\" class=\"w-iconbox-link\" aria-label=\"fal|clock\"><div class=\"w-iconbox-icon\" style=\"font-size:20px;--icon-color:var(--color-alt-content-bg-grad);\"><i class=\"fal fa-clock\"><\/i><\/div><\/a><div class=\"w-iconbox-meta\"><div class=\"w-iconbox-text\"><h6>You can reach us at any time, around the clock. We would be happy to arrange a personal appointment with you.<\/h6>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_hidden-lg wpb_column vc_column_container has_bg_color\"><div class=\"vc_column-inner us_custom_315b8835\"><div class=\"wpb_wrapper\"><nav class=\"w-menu us_custom_6652e52a layout_ver style_blocks us_menu_1\" style=\"--main-gap:0rem;--main-ver-indent:1.40rem;--main-hor-indent:0.75rem;--main-bg-color:var(--color-content-bg-alt);--main-color:var(--color-content-text);--main-hover-bg-color:var(--color-content-bg);--main-hover-color:var(--color-alt-content-primary);--main-active-bg-color:var(--color-content-primary);--main-active-color:var(--color-content-bg);\"><ul id=\"menu-business-intelligence-analytics-english\" class=\"menu\"><li id=\"menu-item-23584\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-23584\"><a href=\"#intro\">Introduction<\/a><\/li><li id=\"menu-item-23585\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-23585\"><a href=\"#eins\">What does BI &#038; Analytics achieve in your company?<\/a><\/li><li id=\"menu-item-23586\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-23586\"><a href=\"#zwei\">Success factors for business intelligence projects<\/a><\/li><li id=\"menu-item-23587\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-23587\"><a href=\"#drei\">Business Intelligence for SMEs<\/a><\/li><li id=\"menu-item-23588\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-23588\"><a href=\"#vier\">Challenges for Companies in Business Intelligence &#038; Analytics<\/a><\/li><li id=\"menu-item-23589\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-23589\"><a href=\"#fuenf\">Benefits of digital business intelligence software<\/a><\/li><li id=\"menu-item-23590\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-23590\"><a href=\"#sechs\">Functions of the Microsoft Power BI solution<\/a><\/li><\/ul><style>@media ( max-width:600px ){.us_menu_1 .menu{display:block!important}.us_menu_1 .menu>li{margin:0 0 var(--main-gap,0rem)!important}}<\/style><\/nav><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto width_full\" id=\"content\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-9 vc_col-md-12 wpb_column vc_column_container\" id=\"intro\"><div class=\"vc_column-inner us_custom_c21353eb\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4><strong>From Data to Insights: How Business Intelligence &amp; Business Analytics Are Revolutionizing the Business World<\/strong><\/h4>\n<\/div><\/div><div class=\"wpb_text_column us_custom_0490361b\"><div class=\"wpb_wrapper\"><p>In this fascinating world of Business Intelligence &amp; Business Analytics, doors open to strategic innovation and proactive corporate management. The data is not only analyzed, but shaped into a valuable resource that enables companies to dynamically adapt to change and stay ahead of the competition. Dive into this exciting journey with us, where data is not just information, but the key to sustainable success in today&#8217;s business world.<\/p>\n<p>Business intelligence (BI) is much more than just the comprehensive analysis of corporate data. It means gaining a clear insight into past performance in order to develop future strategies on this basis. On the other hand, business analytics (BA) goes a step further by not only drawing on historical data, but also relying on predictive analytics and innovative models to make reliable predictions for the future.<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:110px\" id=\"wde8\"><style>@media(max-width:600px){ #wde8{height:80px!important}}<\/style><\/div><div class=\"g-cols wpb_row us_custom_72027f4d rundkomplett via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox us_custom_1faf7262 rundkomplett hide_on_default hide_on_laptops hide_on_tablets iconpos_top style_default color_primary align_center no_text no_title icontype_img\"><div class=\"w-iconbox-icon\" style=\"font-size:500px;\"><img decoding=\"async\" width=\"573\" height=\"635\" src=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/11\/Business-Branding-Tips-Infographic-Graph-12.png\" class=\"attachment-full size-full\" alt=\"Reporting\" srcset=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/11\/Business-Branding-Tips-Infographic-Graph-12.png 573w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/11\/Business-Branding-Tips-Infographic-Graph-12-63x70.png 63w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/11\/Business-Branding-Tips-Infographic-Graph-12-271x300.png 271w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/11\/Business-Branding-Tips-Infographic-Graph-12-361x400.png 361w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/11\/Business-Branding-Tips-Infographic-Graph-12-54x60.png 54w\" sizes=\"(max-width: 573px) 100vw, 573px\" \/><\/div><div class=\"w-iconbox-meta\"><\/div><\/div><div class=\"w-separator hide_on_default hide_on_laptops hide_on_tablets size_small\"><\/div><div class=\"w-hwrapper valign_middle align_none\" style=\"--hwrapper-gap:1.20rem\"><div class=\"w-vwrapper align_left valign_middle\" style=\"--vwrapper-gap:0rem\"><div class=\"wpb_text_column us_custom_6745946f has_text_color\"><div class=\"wpb_wrapper\"><h2>91%<\/h2>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>of companies that use BI tools say they have achieved faster reporting, analysis, and planning.<\/h3>\n<\/div><\/div><div class=\"wpb_text_column us_custom_0f088a09 has_text_color\"><div class=\"wpb_wrapper\"><h4>Source: <span class=\"ui-provider ed aws awt awu awv aww awx awy awz axa axb axc axd axe axf axg axh axi axj axk axl axm axn axo axp axq axr axs axt axu axv axw axx axy axz\" dir=\"ltr\"><a class=\"fui-Link ___10kug0w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"https:\/\/bi-survey.com\/benefits-business-intelligence\" href=\"https:\/\/bi-survey.com\/benefits-business-intelligence\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Link Business Application Research Center Study\">Business Application Research Center Study<\/a><\/span><\/h4>\n<\/div><\/div><\/div><div class=\"w-iconbox rundkomplett hide_on_mobiles iconpos_top style_default color_primary align_center no_text no_title icontype_img\"><div class=\"w-iconbox-icon\" style=\"font-size:500px;\"><img decoding=\"async\" width=\"573\" height=\"635\" src=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/11\/Business-Branding-Tips-Infographic-Graph-12.png\" class=\"attachment-full size-full\" alt=\"Reporting\" srcset=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/11\/Business-Branding-Tips-Infographic-Graph-12.png 573w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/11\/Business-Branding-Tips-Infographic-Graph-12-63x70.png 63w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/11\/Business-Branding-Tips-Infographic-Graph-12-271x300.png 271w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/11\/Business-Branding-Tips-Infographic-Graph-12-361x400.png 361w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/11\/Business-Branding-Tips-Infographic-Graph-12-54x60.png 54w\" sizes=\"(max-width: 573px) 100vw, 573px\" \/><\/div><div class=\"w-iconbox-meta\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:110px\" id=\"m7c5\"><style>@media(max-width:600px){ #m7c5{height:80px!important}}<\/style><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\" id=\"eins\"><div class=\"vc_col-sm-12 vc_col-md-4 wpb_column vc_column_container\"><div class=\"vc_column-inner type_sticky\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>What does BI &amp; Analytics achieve in your company?<\/h4>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-md-8 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_1028bc1c\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_99390c8a\"><div class=\"wpb_wrapper\"><h5>Improved decision-making<\/h5>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>BI &amp; Analytics enable informed decisions as they provide clear insight into past performance and future trends.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_99390c8a\"><div class=\"wpb_wrapper\"><h5>Increased efficiency<\/h5>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>By analyzing business processes, inefficient areas can be identified and optimized.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_99390c8a\"><div class=\"wpb_wrapper\"><h5>Creating competitive advantages<\/h5>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>BI &amp; Analytics help to understand market trends and make it possible to develop innovative strategies to compete in an ever-changing environment.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_99390c8a\"><div class=\"wpb_wrapper\"><h5>Deepen customer understanding<\/h5>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Analyzing customer data allows for a deeper understanding of customer preferences and behaviors, which in turn can be used in personalized marketing strategies.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_99390c8a\"><div class=\"wpb_wrapper\"><h5>Cost optimization<\/h5>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>BI &amp; Analytics help identify cost-saving potential by highlighting unnecessary spending and suggesting efficiency gains.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_99390c8a\"><div class=\"wpb_wrapper\"><h5>Making predictions for the future<\/h5>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Business analytics, especially in combination with artificial intelligence (AI), offers predictive analytics that help companies predict and prepare for future trends.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:110px\" id=\"p218\"><style>@media(max-width:600px){ #p218{height:80px!important}}<\/style><\/div><div class=\"g-cols wpb_row us_custom_72027f4d rundkomplett via_flex valign_top type_default stacking_default\" id=\"zwei\"><div class=\"vc_col-sm-12 vc_col-md-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Success factors of business intelligence projects<\/h4>\n<\/div><\/div><div class=\"wpb_text_column with_collapsible_content\" data-content-height=\"400px\"><div class=\"wpb_wrapper\"><p>In today&#8217;s dynamic business world, it is crucial for managers to react to developments at an early stage and to derive appropriate measures. Business Intelligence &amp; Analytics are indispensable tools for adapting the area of responsibility to changing conditions and staying one step ahead of the competition. Despite their importance, these tools sometimes meet with limited acceptance, as their application is often limited to controlling and company management. However, there is an opportunity to expand its use across different departments, as data plays a central role in organizations of all sizes. Business intelligence and big data are not only relevant for large companies, but also indispensable for medium-sized companies. Innovations in the product and service portfolio as well as in business processes are decisive success factors. Therefore, solutions for decision optimization through business intelligence and big data are becoming increasingly important.<\/p>\n<\/div><div class=\"toggle-links align_none\"><button class=\"collapsible-content-more\">Show More<\/button><button class=\"collapsible-content-less\">Show Less<\/button><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-md-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_9bacdf9b align_center\"><a ref=\"magnificPopup\" href=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/11\/Business-Branding-Tips-Infographic-Graph-1.png\" aria-label=\"Business Intelligence Grafik\" class=\"w-image-h\"><img decoding=\"async\" width=\"850\" height=\"861\" src=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/11\/Business-Branding-Tips-Infographic-Graph-1.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/11\/Business-Branding-Tips-Infographic-Graph-1.png 850w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/11\/Business-Branding-Tips-Infographic-Graph-1-69x70.png 69w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/11\/Business-Branding-Tips-Infographic-Graph-1-296x300.png 296w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/11\/Business-Branding-Tips-Infographic-Graph-1-80x80.png 80w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/11\/Business-Branding-Tips-Infographic-Graph-1-395x400.png 395w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/11\/Business-Branding-Tips-Infographic-Graph-1-59x60.png 59w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:110px\" id=\"ba6a\"><style>@media(max-width:600px){ #ba6a{height:80px!important}}<\/style><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\" id=\"drei\"><div class=\"vc_col-sm-12 vc_col-md-4 wpb_column vc_column_container\"><div class=\"vc_column-inner type_sticky\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Business Intelligence for SMBs<\/h4>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-md-8 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_1028bc1c\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The importance of business intelligence (BI) extends not only to large companies, but also to small and medium-sized enterprises (SMEs).<\/p>\n<p>SMEs in particular can use BI to optimize their operational processes and use existing resources more efficiently. The analysis of data makes it possible to identify weak points, improve processes and reduce costs. In a globalised business environment, SMEs also need to be competitive. BI makes it possible to react quickly to market changes, identify trends and make informed decisions in order to survive successfully in the competitive environment.<\/p>\n<p>BI&#8217;s data-driven approach strengthens the agility and flexibility of SMEs. Understanding customer needs, market trends, and operational challenges helps make faster, more accurate decisions. BI further promotes customer centricity by enabling companies to better understand their customers. The analysis of customer data enables the development of personalized offers and services, which leads to stronger customer loyalty.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-image us_custom_9bacdf9b align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/11\/Business-Branding-Tips-Infographic-Graph-2.png\" aria-label=\"Business Intelligence Grafik\" class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"808\" src=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/11\/Business-Branding-Tips-Infographic-Graph-2-1024x808.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/11\/Business-Branding-Tips-Infographic-Graph-2-1024x808.png 1024w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/11\/Business-Branding-Tips-Infographic-Graph-2-89x70.png 89w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/11\/Business-Branding-Tips-Infographic-Graph-2-300x237.png 300w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/11\/Business-Branding-Tips-Infographic-Graph-2-507x400.png 507w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/11\/Business-Branding-Tips-Infographic-Graph-2-76x60.png 76w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/11\/Business-Branding-Tips-Infographic-Graph-2.png 1074w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:110px\" id=\"w395\"><style>@media(max-width:600px){ #w395{height:80px!important}}<\/style><\/div><div class=\"g-cols wpb_row us_custom_72027f4d rundkomplett via_flex valign_middle type_default stacking_default\" id=\"vier\"><div class=\"vc_col-sm-12 vc_col-md-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Challenges for companies in the field of business intelligence and analytics<\/h4>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The constant development of the business world and the increasing flood of data present companies with the task of effectively collecting, managing and using their data sensibly.<\/p>\n<p>The quality of the available data is another challenge. Before companies can implement complex analysis projects, they must ensure that their database is free of redundancies and has been harmonized. Data silos must be broken down to create a unified and reliable foundation for BI and analytics. The security and resilience of the IT infrastructure are crucial, especially with regard to the performance and protection of sensitive data.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-md-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_9bacdf9b align_center\"><a ref=\"magnificPopup\" href=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2026\/09\/pyramid-english-transparent.png\" aria-label=\"Business Intelligence Graphic\" class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"788\" src=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2026\/09\/pyramid-english-transparent-1024x788.png\" class=\"attachment-large size-large\" alt=\"Business Intelligence Graphic\" srcset=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2026\/09\/pyramid-english-transparent-1024x788.png 1024w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2026\/09\/pyramid-english-transparent-300x231.png 300w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2026\/09\/pyramid-english-transparent-520x400.png 520w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2026\/09\/pyramid-english-transparent-78x60.png 78w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2026\/09\/pyramid-english-transparent-91x70.png 91w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2026\/09\/pyramid-english-transparent-100x77.png 100w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2026\/09\/pyramid-english-transparent.png 1430w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\" id=\"fuenf\"><div class=\"vc_col-sm-12 vc_col-md-4 wpb_column vc_column_container\"><div class=\"vc_column-inner type_sticky\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Advantages of digital business intelligence software<\/h4>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-md-8 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_1028bc1c\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><ol>\n<li><strong>Real-time analysis:<\/strong><br \/>\nInstant provision of real-time data enables fast and agile decisions.<\/li>\n<li><strong>Automation:<\/strong><br \/>\nAutomated data preparation and analysis reduce manual workload.<\/li>\n<li><strong>Self-service features:<\/strong><br \/>\nEmployees can independently access relevant data and carry out analyses.<\/li>\n<li><strong>Innovative technologies:<\/strong><br \/>\nIntegration of artificial intelligence (AI) and machine learning (ML) for advanced analysis methods.<\/li>\n<li><strong>Increased efficiency:<\/strong><br \/>\nOptimization of business processes through efficient use of resources.<\/li>\n<li><strong>Competitive Advantage:<\/strong><br \/>\nPredict future trends for a sustainable competitive advantage.<\/li>\n<li><strong>Flexibility:<\/strong><br \/>\nFlexible deployment options, including cloud-based services, for scalability and adaptability.<\/li>\n<li><strong>Holistic data integration:<\/strong><br \/>\nIntegration of different data sources for a coherent and comprehensive view of the business.<\/li>\n<li><strong>Security and privacy:<\/strong><br \/>\nImplement strict security measures to protect business-critical data.<\/li>\n<li><strong>Ease of use:<\/strong><br \/>\nIntuitive user interfaces and user-friendly dashboards make it easy to interact with the data.<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:110px\" id=\"vef8\"><style>@media(max-width:600px){ #vef8{height:80px!important}}<\/style><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\" id=\"sechs\"><div class=\"vc_col-sm-12 vc_col-md-4 wpb_column vc_column_container\"><div class=\"vc_column-inner type_sticky\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Features of the Microsoft Power BI solution<\/h4>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-md-8 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_1028bc1c\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_029c40e5\"><div class=\"wpb_wrapper\"><h5>Data visualization and reporting<\/h5>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><a href=\"https:\/\/www.inkubit.com\/en\/solutions\/microsoft-power-bi\/\">Microsoft Power BI<\/a> enables an engaging and meaningful visualization of enterprise data.<br \/>\nUsers can create interactive dashboards and reports to turn complex data into understandable information.<br \/>\nA variety of charts, graphs and interactive elements help to identify trends and patterns.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_029c40e5\"><div class=\"wpb_wrapper\"><h5>Self-service analytics and data exploration<\/h5>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Users can perform their own analysis and create personalized reports without in-depth IT knowledge.<br \/>\nBy integrating natural language processing, users can convert complex queries into understandable speech.<br \/>\nThe self-service approach enables business departments to quickly access data and make informed decisions.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_029c40e5\"><div class=\"wpb_wrapper\"><h5>Integration and collaboration<\/h5>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Power BI is seamlessly integrated with Microsoft ecosystems such as <a href=\"https:\/\/www.inkubit.com\/en\/solutions\/microsoft-azure\/\">Microsoft Azure<\/a>, Excel, SharePoint, and Teams.<br \/>\nBy sharing dashboards and reports in real-time, teams can collaborate more effectively.<br \/>\nConnectivity to a wide range of data sources, including cloud-based and on-premises data, ensures comprehensive data utilization.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_029c40e5\"><div class=\"wpb_wrapper\"><h5>Learn more about Power BI products and services<\/h5>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><a href=\"https:\/\/www.inkubit.com\/en\/solutions\/microsoft-power-bi\/\">Microsoft Power BI<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-lg-3 vc_col-md-12 vc_hidden-md vc_hidden-sm vc_hidden-xs wpb_column vc_column_container has_bg_color\"><div class=\"vc_column-inner us_custom_cfced871 type_sticky\"><div class=\"wpb_wrapper\" style=\"top:115px\"><nav class=\"w-menu us_custom_6652e52a layout_ver style_blocks us_menu_2\" style=\"--main-gap:0rem;--main-ver-indent:2.6em;--main-hor-indent:2.40em;--main-bg-color:rgba(255,255,255,0.00);--main-color:var(--color-content-text);--main-hover-bg-color:#ffffff;--main-hover-color:var(--color-content-primary);--main-active-bg-color:var(--color-content-primary);--main-active-color:#ffffff;\"><ul id=\"menu-business-intelligence-analytics-english-1\" class=\"menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-23584\"><a href=\"#intro\">Introduction<\/a><\/li><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-23585\"><a href=\"#eins\">What does BI &#038; Analytics achieve in your company?<\/a><\/li><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-23586\"><a href=\"#zwei\">Success factors for business intelligence projects<\/a><\/li><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-23587\"><a href=\"#drei\">Business Intelligence for SMEs<\/a><\/li><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-23588\"><a href=\"#vier\">Challenges for Companies in Business Intelligence &#038; Analytics<\/a><\/li><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-23589\"><a href=\"#fuenf\">Benefits of digital business intelligence software<\/a><\/li><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-23590\"><a href=\"#sechs\">Functions of the Microsoft Power BI solution<\/a><\/li><\/ul><style>@media ( max-width:600px ){.us_menu_2 .menu{display:block!important}.us_menu_2 .menu>li{margin:0 0 var(--main-gap,0rem)!important}}<\/style><\/nav><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row hide_on_tablets hide_on_mobiles height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_040fac3d height_auto color_alternate with_shape\" id=\"Contact Now\"><div class=\"l-section-overlay\" style=\"background:linear-gradient(0deg,rgba(7,12,41,0.75),rgba(16,34,77,0.60))\"><\/div><div class=\"l-section-shape type_curve pos_top\" style=\"height:4vh;color:#ffffff\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 8\" preserveAspectRatio=\"none\" width=\"100%\" height=\"100%\">\r\n\t<path fill=\"currentColor\" d=\"M64 8 L64 0 Q32 15.8 0 0 L0 8 Z\"\/>\r\n<\/svg><\/div><div class=\"l-section-shape type_curve pos_bottom hor_flip\" style=\"height:4vh;color:#10224d\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 8\" preserveAspectRatio=\"none\" width=\"100%\" height=\"100%\">\r\n\t<path fill=\"currentColor\" d=\"M64 8 L64 0 Q32 15.8 0 0 L0 8 Z\"\/>\r\n<\/svg><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_large\"><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-lg-6 vc_col-md-12 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_79696af2 us_animate_this\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Learn how Dynamics 365 can help your organization increase efficiency, increase profitability, and make better decisions<\/h3>\n<\/div><\/div><div class=\"wpb_text_column us_custom_0490361b\"><div class=\"wpb_wrapper\"><p>Want to harness the power of Dynamics 365 for your business? Contact us today to learn how the platform can drive innovation and transformation for your business.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-lg-6 vc_col-md-12 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_9f3031d3\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row us_custom_7dfd4e7b rundkomplett us_animate_this via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_503f27e6\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_small\"><\/div><div class=\"w-html formular\"><div data-form-id=\"90bce95e-1373-ee11-8179-6045bd8c520d\" data-form-api-url=\"https:\/\/public-eur.mkt.dynamics.com\/api\/v1.0\/orgs\/acde7b7b-77a5-4e1c-8168-5b2bc4d8f8ed\/landingpageforms\" data-cached-form-url=\"https:\/\/assets-eur.mkt.dynamics.com\/acde7b7b-77a5-4e1c-8168-5b2bc4d8f8ed\/digitalassets\/forms\/90bce95e-1373-ee11-8179-6045bd8c520d\"><\/div>\n        <script src=\"https:\/\/cxppusa1formui01cdnsa01-endpoint.azureedge.net\/eur\/FormLoader\/FormLoader.bundle.js\"><\/script><\/div><div class=\"w-separator size_small\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_578106ec height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_huge\"><\/div><div class=\"w-separator hide_on_default hide_on_laptops hide_on_mobiles size_huge\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Business Intelligence &amp; Analytics From data to insights, from insights to success Book a consultationBook a consultationRead moreRead moreKai Gutzeit Your Contact Person +49 (0) 40 822167490You can reach us at any time, around the clock. We would be happy to arrange a personal appointment with you. IntroductionWhat does BI &#038; Analytics achieve in your...","protected":false},"author":6,"featured_media":21516,"parent":22529,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"industry":[],"solution":[],"class_list":["post-22498","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Business Intelligence &amp; Analytics | Insights from data<\/title>\n<meta name=\"description\" content=\"Business Intelligence &amp; Analytics open doors to strategic innovation and proactive business management.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inkubit.com\/en\/topics\/business-intelligence-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Intelligence &amp; 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