{"id":22798,"date":"2026-08-25T17:04:07","date_gmt":"2026-08-25T15:04:07","guid":{"rendered":"https:\/\/inkubitstaging.wpenginepowered.com\/blog\/2026\/08\/25\/marketing-trends-2026-between-ai-first-and-real-humanity\/"},"modified":"2026-08-25T17:04:07","modified_gmt":"2026-08-25T15:04:07","slug":"marketing-trends-2026-between-ai-first-and-real-humanity","status":"publish","type":"post","link":"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/marketing-trends-2026-between-ai-first-and-real-humanity\/","title":{"rendered":"Marketing Trends 2026: Between &#8220;AI First&#8221; and Real Humanity"},"content":{"rendered":"<p>Marketing will be at a turning point in 2026. Many mechanisms that have worked reliably for years are losing their effectiveness. Automation, AI-generated content and data-based control have long been part of everyday operations. At the same time, a growing demand to the contrary is growing on the customer side. Communication should be understandable, relevant and credible. Not more perfect, but more fitting. Not louder, but more helpful. The Marketing Trends 2026 can therefore not be understood as a continuation of existing tactics. They mark a structural paradigm shift that fundamentally affects marketing organizations.        <\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<div class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/div>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/marketing-trends-2026-between-ai-first-and-real-humanity\/#Why_marketing_needs_to_be_reclassified_in_2026\" >Why marketing needs to be reclassified in 2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/marketing-trends-2026-between-ai-first-and-real-humanity\/#Trend_1_AI-First_Marketing\" >Trend 1: AI-First Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/marketing-trends-2026-between-ai-first-and-real-humanity\/#What_this_trend_means_for_marketing_organizations\" >What this trend means for marketing organizations<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/marketing-trends-2026-between-ai-first-and-real-humanity\/#Trend_2_Zero-Click_Marketing\" >Trend 2: Zero-Click Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/marketing-trends-2026-between-ai-first-and-real-humanity\/#What_this_trend_means_for_visibility_and_content\" >What this trend means for visibility and content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/marketing-trends-2026-between-ai-first-and-real-humanity\/#Trend_3_Zero-Party_Data_and_Trust\" >Trend 3: Zero-Party Data and Trust<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/marketing-trends-2026-between-ai-first-and-real-humanity\/#What_this_trend_means_for_data_strategies\" >What this trend means for data strategies<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/marketing-trends-2026-between-ai-first-and-real-humanity\/#Trend_4_People_Marketing\" >Trend 4: People Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/marketing-trends-2026-between-ai-first-and-real-humanity\/#What_this_trend_means_for_organizations\" >What this trend means for organizations<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/marketing-trends-2026-between-ai-first-and-real-humanity\/#Trend_5_Relevance_instead_of_reach\" >Trend 5: Relevance instead of reach<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/marketing-trends-2026-between-ai-first-and-real-humanity\/#What_this_trend_means_for_management_and_KPIs\" >What this trend means for management and KPIs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/marketing-trends-2026-between-ai-first-and-real-humanity\/#Typical_misconceptions_in_marketing_organizations\" >Typical misconceptions in marketing organizations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/marketing-trends-2026-between-ai-first-and-real-humanity\/#What_marketing_organizations_need_to_do_now\" >What marketing organizations need to do now<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/marketing-trends-2026-between-ai-first-and-real-humanity\/#Conclusion_Marketing_is_becoming_quieter_but_more_effective\" >Conclusion: Marketing is becoming quieter, but more effective<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_marketing_needs_to_be_reclassified_in_2026\"><\/span>Why marketing needs to be reclassified in 2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketing is under growing pressure of expectations. Budgets are becoming more restrictive, impact must be proven more clearly, and at the same time the complexity of channels, technologies and target groups is increasing. In many organizations, marketing has historically been channel- or campaign-oriented. This logic will increasingly reach its limits in 2026. Relevance no longer arises from presence on as many channels as possible, but from consistent classification along real customer needs. Marketing is being measured more strongly by the contribution it makes to long-term customer value. This shifts the focus from activity to strategic impact.      <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Trend_1_AI-First_Marketing\"><\/span>Trend 1: AI-First Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Artificial intelligence is still considered a complementary tool in the marketing of many companies. Another tool in the stack, an efficiency lever for content production or analysis. In 2026, however, it is clear that this view falls short. AI-first marketing describes the transition from selective AI applications to structural anchoring. AI is becoming the infrastructural basis, comparable to CRM systems or marketing automation in earlier years.    <\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_this_trend_means_for_marketing_organizations\"><\/span>What this trend means for marketing organizations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI-first doesn&#8217;t mean maximum automation. The decisive factor is the deliberate separation between machine support, as in <a href=\"https:\/\/www.inkubit.com\/en\/dynamics-365-customer-insights\/\">Dynamics 365 Customer Insights<\/a>, and human evaluation. AI prepares decisions, prioritizes information, and recognizes patterns. The responsibility for classification, tonality and strategic relevance remains with humans. Organizations that don&#8217;t clearly define these roles risk either blind automation or inefficient duplication. AI-first is therefore less a question of technology than an organizational question.     <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Trend_2_Zero-Click_Marketing\"><\/span>Trend 2: Zero-Click Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A defining feature of the marketing trends 2026 is the further decline in classic click paths. Search engines, platforms and AI interfaces are increasingly answering questions directly. Information is summarized, classified and displayed without users necessarily visiting a website. Visibility is often created without direct interaction.   <\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_this_trend_means_for_visibility_and_content\"><\/span>What this trend means for visibility and content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Success can no longer be measured solely by traffic. Content must be designed in such a way that it also works outside of one&#8217;s own channels. Comprehensibility, clarity and citability are gaining in importance. Relevance arises where orientation is offered. Not through reach, but through presence at the decisive points. For marketing organizations, this means understanding content more as a strategic asset and less as a campaign tool.     <\/p>\n<h2><img decoding=\"async\" class=\"alignnone wp-image-20031 \" src=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-Jan-28-2026-02_04_22-PM.jpg\" alt=\"Marketing Trends 2026\" width=\"992\" height=\"661\" srcset=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-Jan-28-2026-02_04_22-PM.jpg 1536w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-Jan-28-2026-02_04_22-PM-300x200.jpg 300w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-Jan-28-2026-02_04_22-PM-1024x683.jpg 1024w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-Jan-28-2026-02_04_22-PM-600x400.jpg 600w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-Jan-28-2026-02_04_22-PM-90x60.jpg 90w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-Jan-28-2026-02_04_22-PM-272x181.jpg 272w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-Jan-28-2026-02_04_22-PM-105x70.jpg 105w\" sizes=\"(max-width: 992px) 100vw, 992px\" \/><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Trend_3_Zero-Party_Data_and_Trust\"><\/span>Trend 3: Zero-Party Data and Trust<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Parallel to the loss of importance of third-party data, zero-party data is gaining relevance. This refers to information that users consciously and voluntarily share. This development is not a technical subtlety, but an expression of a fundamental change in confidence. Data protection regulation, increasing sensitivity and declining acceptance of tracking are changing the rules of the game permanently.   <\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_this_trend_means_for_data_strategies\"><\/span>What this trend means for data strategies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Marketing can no longer simply collect data. It must provide reasons why people are willing to disclose information. Trust is becoming a central resource. Content, services and interactions must offer clear added value before data flows. This brings marketing closer to customer experience, service and communication. Data strategy becomes relationship work.     <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Trend_4_People_Marketing\"><\/span>Trend 4: People Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The marketing trends for 2026 are also clearly evident in the context of employer attractiveness. Classic employer branding often works with generic promises and idealized images. These patterns are increasingly losing their effect. Candidates and employees expect classification instead of staging.   <\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_this_trend_means_for_organizations\"><\/span>What this trend means for organizations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>People marketing focuses on real roles, actual expectations and concrete development opportunities. Not as a campaign, but as continuous communication. Here, marketing takes on a connecting role between internal reality and external perception. Credibility is created where communication is consistent with the experienced organization.   <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Trend_5_Relevance_instead_of_reach\"><\/span>Trend 5: Relevance instead of reach<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the central marketing trends in 2026 is the move away from pure reach thinking. Attention is fragmented, budgets are under pressure and impact becomes more difficult to measure. Reach alone is increasingly being decoupled from actual benefit.  <\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_this_trend_means_for_management_and_KPIs\"><\/span>What this trend means for management and KPIs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Successful marketing organizations prioritize relevance. They no longer ask how many people are reached, but which ones. This perspective changes goal definitions, KPI models and internal coordination. Marketing is moving closer to business goals and is more strongly understood as a strategic function that makes value contributions visible.   <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Typical_misconceptions_in_marketing_organizations\"><\/span>Typical misconceptions in marketing organizations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many organizations are reacting to these developments with actionism. More tools, more content, more campaigns. However, the real problems often lie deeper. Marketing is still organizationally structured in silos. These structures make it difficult to integrate AI-first approaches, zero-click logic, and relevance thinking in a meaningful way. Without clear priorities and decision-making paths, operational overload instead of strategic impact arises.     <\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_marketing_organizations_need_to_do_now\"><\/span>What marketing organizations need to do now<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketing 2026 does not require a radical reinvention, but a clear reorientation. Central fields of action lie in the conscious clarification of the role of AI, the adaptation of success criteria beyond clicks, the development of trust-based data relationships, the stronger dovetailing of marketing with HR, sales and service, and the consistent focus on relevant target groups and topics. These steps are organizational in nature and require leadership and guidance.  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion_Marketing_is_becoming_quieter_but_more_effective\"><\/span>Conclusion: Marketing is becoming quieter, but more effective<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The marketing trends 2026 do not show an easy path, but a clear direction. Marketing is becoming more technological and more human at the same time. Organizations that take this balancing act seriously gain clarity. Not through volume, but through relevance. Marketing is thus evolving from a campaign function to continuous value creation for customers, employees and the company as a whole.    <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Trends 2026 at a glance: AI-First Marketing, Zero-Click, Zero-Party Data and new priorities between automation and humanity.<\/p>\n","protected":false},"author":6,"featured_media":22800,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[211,280],"tags":[213,212],"class_list":["post-22798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-dynamics-365-customer-insights","tag-ai","tag-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing Trends 2026: Between &quot;AI First&quot; and Humanity<\/title>\n<meta name=\"description\" content=\"Marketing Trends 2026: AI-First Marketing, Zero-Click, Zero-Party Data, and New Priorities Between Automation and Humanity.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Trends 2026: Between &quot;AI First&quot; and Real Humanity\" \/>\n<meta property=\"og:description\" content=\"Marketing Trends 2026: AI-First Marketing, Zero-Click, Zero-Party Data, and New Priorities Between Automation and Humanity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/marketing-trends-2026-between-ai-first-and-real-humanity\/\" \/>\n<meta property=\"og:site_name\" content=\"INKUBIT\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-25T15:04:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2026\/01\/EU-Entgelttransparenz-2026-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1130\" \/>\n\t<meta property=\"og:image:height\" content=\"850\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lara S\u00f6hlke\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lara S\u00f6hlke\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.inkubit.com\\\/en\\\/blog\\\/2026\\\/08\\\/25\\\/marketing-trends-2026-between-ai-first-and-real-humanity\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.inkubit.com\\\/en\\\/blog\\\/2026\\\/08\\\/25\\\/marketing-trends-2026-between-ai-first-and-real-humanity\\\/\"},\"author\":{\"name\":\"Lara S\u00f6hlke\",\"@id\":\"https:\\\/\\\/www.inkubit.com\\\/#\\\/schema\\\/person\\\/5eaffbaed42a52c45e0535c74040e6d7\"},\"headline\":\"Marketing Trends 2026: Between &#8220;AI First&#8221; and Real Humanity\",\"datePublished\":\"2026-08-25T15:04:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.inkubit.com\\\/en\\\/blog\\\/2026\\\/08\\\/25\\\/marketing-trends-2026-between-ai-first-and-real-humanity\\\/\"},\"wordCount\":995,\"image\":{\"@id\":\"https:\\\/\\\/www.inkubit.com\\\/en\\\/blog\\\/2026\\\/08\\\/25\\\/marketing-trends-2026-between-ai-first-and-real-humanity\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.inkubit.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/EU-Entgelttransparenz-2026-1.jpg\",\"keywords\":[\"AI\",\"Blog\"],\"articleSection\":[\"Blog\",\"Dynamics 365 Customer Insights\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.inkubit.com\\\/en\\\/blog\\\/2026\\\/08\\\/25\\\/marketing-trends-2026-between-ai-first-and-real-humanity\\\/\",\"url\":\"https:\\\/\\\/www.inkubit.com\\\/en\\\/blog\\\/2026\\\/08\\\/25\\\/marketing-trends-2026-between-ai-first-and-real-humanity\\\/\",\"name\":\"Marketing Trends 2026: Between \\\"AI First\\\" and Humanity\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.inkubit.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.inkubit.com\\\/en\\\/blog\\\/2026\\\/08\\\/25\\\/marketing-trends-2026-between-ai-first-and-real-humanity\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.inkubit.com\\\/en\\\/blog\\\/2026\\\/08\\\/25\\\/marketing-trends-2026-between-ai-first-and-real-humanity\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.inkubit.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/EU-Entgelttransparenz-2026-1.jpg\",\"datePublished\":\"2026-08-25T15:04:07+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.inkubit.com\\\/#\\\/schema\\\/person\\\/5eaffbaed42a52c45e0535c74040e6d7\"},\"description\":\"Marketing Trends 2026: AI-First Marketing, Zero-Click, Zero-Party Data, and New Priorities Between Automation and Humanity.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.inkubit.com\\\/en\\\/blog\\\/2026\\\/08\\\/25\\\/marketing-trends-2026-between-ai-first-and-real-humanity\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.inkubit.com\\\/en\\\/blog\\\/2026\\\/08\\\/25\\\/marketing-trends-2026-between-ai-first-and-real-humanity\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.inkubit.com\\\/en\\\/blog\\\/2026\\\/08\\\/25\\\/marketing-trends-2026-between-ai-first-and-real-humanity\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.inkubit.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/EU-Entgelttransparenz-2026-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.inkubit.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/EU-Entgelttransparenz-2026-1.jpg\",\"width\":1130,\"height\":850,\"caption\":\"Marketing Trends 2026\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.inkubit.com\\\/en\\\/blog\\\/2026\\\/08\\\/25\\\/marketing-trends-2026-between-ai-first-and-real-humanity\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.inkubit.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Trends 2026: Between &#8220;AI First&#8221; and Real Humanity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.inkubit.com\\\/#website\",\"url\":\"https:\\\/\\\/www.inkubit.com\\\/\",\"name\":\"INKUBIT\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.inkubit.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.inkubit.com\\\/#\\\/schema\\\/person\\\/5eaffbaed42a52c45e0535c74040e6d7\",\"name\":\"Lara S\u00f6hlke\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.inkubit.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/avatar_user_6_1767799043-96x96.jpg\",\"url\":\"https:\\\/\\\/www.inkubit.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/avatar_user_6_1767799043-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/www.inkubit.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/avatar_user_6_1767799043-96x96.jpg\",\"caption\":\"Lara S\u00f6hlke\"},\"description\":\"Durch jahrelange Erfahrung im Bereich der digitalen Gesch\u00e4ftsl\u00f6sungen - und wie diese Unternehmen voranbringen - begeistere ich mich f\u00fcr die M\u00f6glichkeiten, die an der Schnittstelle von neuen Technologien und Gesch\u00e4ftspotenzialen entstehen. Mein Hintergrund in der Personalentwicklung hilft mir dabei, nicht nur Prozesse, sondern vor allem Menschen zu verstehen \u2013 und genau diese Verbindung nutze ich, um komplexe Technologien in greifbare Strategien zu \u00fcbersetzen.\",\"jobTitle\":\"Digital Marketing Specialist\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Marketing Trends 2026: Between \"AI First\" and Humanity","description":"Marketing Trends 2026: AI-First Marketing, Zero-Click, Zero-Party Data, and New Priorities Between Automation and Humanity.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"de_DE","og_type":"article","og_title":"Marketing Trends 2026: Between \"AI First\" and Real Humanity","og_description":"Marketing Trends 2026: AI-First Marketing, Zero-Click, Zero-Party Data, and New Priorities Between Automation and Humanity.","og_url":"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/marketing-trends-2026-between-ai-first-and-real-humanity\/","og_site_name":"INKUBIT","article_published_time":"2026-08-25T15:04:07+00:00","og_image":[{"width":1130,"height":850,"url":"https:\/\/www.inkubit.com\/wp-content\/uploads\/2026\/01\/EU-Entgelttransparenz-2026-1.jpg","type":"image\/jpeg"}],"author":"Lara S\u00f6hlke","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lara S\u00f6hlke","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/marketing-trends-2026-between-ai-first-and-real-humanity\/#article","isPartOf":{"@id":"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/marketing-trends-2026-between-ai-first-and-real-humanity\/"},"author":{"name":"Lara S\u00f6hlke","@id":"https:\/\/www.inkubit.com\/#\/schema\/person\/5eaffbaed42a52c45e0535c74040e6d7"},"headline":"Marketing Trends 2026: Between &#8220;AI First&#8221; and Real Humanity","datePublished":"2026-08-25T15:04:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/marketing-trends-2026-between-ai-first-and-real-humanity\/"},"wordCount":995,"image":{"@id":"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/marketing-trends-2026-between-ai-first-and-real-humanity\/#primaryimage"},"thumbnailUrl":"https:\/\/www.inkubit.com\/wp-content\/uploads\/2026\/01\/EU-Entgelttransparenz-2026-1.jpg","keywords":["AI","Blog"],"articleSection":["Blog","Dynamics 365 Customer Insights"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/marketing-trends-2026-between-ai-first-and-real-humanity\/","url":"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/marketing-trends-2026-between-ai-first-and-real-humanity\/","name":"Marketing Trends 2026: Between \"AI First\" and Humanity","isPartOf":{"@id":"https:\/\/www.inkubit.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/marketing-trends-2026-between-ai-first-and-real-humanity\/#primaryimage"},"image":{"@id":"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/marketing-trends-2026-between-ai-first-and-real-humanity\/#primaryimage"},"thumbnailUrl":"https:\/\/www.inkubit.com\/wp-content\/uploads\/2026\/01\/EU-Entgelttransparenz-2026-1.jpg","datePublished":"2026-08-25T15:04:07+00:00","author":{"@id":"https:\/\/www.inkubit.com\/#\/schema\/person\/5eaffbaed42a52c45e0535c74040e6d7"},"description":"Marketing Trends 2026: AI-First Marketing, Zero-Click, Zero-Party Data, and New Priorities Between Automation and Humanity.","breadcrumb":{"@id":"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/marketing-trends-2026-between-ai-first-and-real-humanity\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/marketing-trends-2026-between-ai-first-and-real-humanity\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/marketing-trends-2026-between-ai-first-and-real-humanity\/#primaryimage","url":"https:\/\/www.inkubit.com\/wp-content\/uploads\/2026\/01\/EU-Entgelttransparenz-2026-1.jpg","contentUrl":"https:\/\/www.inkubit.com\/wp-content\/uploads\/2026\/01\/EU-Entgelttransparenz-2026-1.jpg","width":1130,"height":850,"caption":"Marketing Trends 2026"},{"@type":"BreadcrumbList","@id":"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/marketing-trends-2026-between-ai-first-and-real-humanity\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.inkubit.com\/en\/"},{"@type":"ListItem","position":2,"name":"Marketing Trends 2026: Between &#8220;AI First&#8221; and Real Humanity"}]},{"@type":"WebSite","@id":"https:\/\/www.inkubit.com\/#website","url":"https:\/\/www.inkubit.com\/","name":"INKUBIT","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.inkubit.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.inkubit.com\/#\/schema\/person\/5eaffbaed42a52c45e0535c74040e6d7","name":"Lara S\u00f6hlke","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.inkubit.com\/wp-content\/uploads\/2026\/01\/avatar_user_6_1767799043-96x96.jpg","url":"https:\/\/www.inkubit.com\/wp-content\/uploads\/2026\/01\/avatar_user_6_1767799043-96x96.jpg","contentUrl":"https:\/\/www.inkubit.com\/wp-content\/uploads\/2026\/01\/avatar_user_6_1767799043-96x96.jpg","caption":"Lara S\u00f6hlke"},"description":"Durch jahrelange Erfahrung im Bereich der digitalen Gesch\u00e4ftsl\u00f6sungen - und wie diese Unternehmen voranbringen - begeistere ich mich f\u00fcr die M\u00f6glichkeiten, die an der Schnittstelle von neuen Technologien und Gesch\u00e4ftspotenzialen entstehen. Mein Hintergrund in der Personalentwicklung hilft mir dabei, nicht nur Prozesse, sondern vor allem Menschen zu verstehen \u2013 und genau diese Verbindung nutze ich, um komplexe Technologien in greifbare Strategien zu \u00fcbersetzen.","jobTitle":"Digital Marketing Specialist"}]}},"_links":{"self":[{"href":"https:\/\/www.inkubit.com\/en\/wp-json\/wp\/v2\/posts\/22798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inkubit.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inkubit.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inkubit.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inkubit.com\/en\/wp-json\/wp\/v2\/comments?post=22798"}],"version-history":[{"count":0,"href":"https:\/\/www.inkubit.com\/en\/wp-json\/wp\/v2\/posts\/22798\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.inkubit.com\/en\/wp-json\/wp\/v2\/media\/22800"}],"wp:attachment":[{"href":"https:\/\/www.inkubit.com\/en\/wp-json\/wp\/v2\/media?parent=22798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inkubit.com\/en\/wp-json\/wp\/v2\/categories?post=22798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inkubit.com\/en\/wp-json\/wp\/v2\/tags?post=22798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}