After years of experimentation, a central question will come to the fore in 2026:
Where does AI generate the greatest business value – measurable, scalable and sustainable?<\/p>\n
Companies have understood that AI is relevant not because of the technology, but because of its contribution to efficiency, planning security, risk reduction and increased sales.
The focus shifts from “What can AI do?” to “What does AI bring in concrete terms?”<\/p>\n
According to PwC, more than 70% of executives now evaluate AI primarily on its financial impact, rather than on innovation potential.* The decisive factor is therefore not whether<\/em> AI is used, but where<\/em>.<\/p>\n