{"id":22818,"date":"2026-08-25T17:04:13","date_gmt":"2026-08-25T15:04:13","guid":{"rendered":"https:\/\/inkubitstaging.wpenginepowered.com\/blog\/2026\/08\/25\/top-5-new-features-in-microsoft-dynamics-365-customer-insights-release-wave-2-2025\/"},"modified":"2026-08-25T17:04:13","modified_gmt":"2026-08-25T15:04:13","slug":"top-5-new-features-in-microsoft-dynamics-365-customer-insights-release-wave-2-2025","status":"publish","type":"post","link":"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/top-5-new-features-in-microsoft-dynamics-365-customer-insights-release-wave-2-2025\/","title":{"rendered":"Top 5 New Features in Microsoft Dynamics 365 Customer Insights \u2013 Release Wave 2 \/ 2025"},"content":{"rendered":"<p data-start=\"436\" data-end=\"745\">Customer Insights is often set up cleanly and then hardly touched. The new Microsoft Release Wave delivers exactly what many companies need right now: faster exports, more precise segmentation and Copilot functions that not only look good, but also pay directly into campaigns, analyses or processes. <\/p>\n<p data-start=\"747\" data-end=\"978\">The trick is not to activate all the new functions, but to know which of the new features really help to make better decisions, address target groups in a more targeted manner and finally use existing data operationally.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<div class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/div>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/top-5-new-features-in-microsoft-dynamics-365-customer-insights-release-wave-2-2025\/#Why_you_should_deal_with_the_new_features_now\" >Why you should deal with the new features now<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/top-5-new-features-in-microsoft-dynamics-365-customer-insights-release-wave-2-2025\/#Release_timeline_at_a_glance\" >Release timeline at a glance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/top-5-new-features-in-microsoft-dynamics-365-customer-insights-release-wave-2-2025\/#Top_5_features_in_Dynamics_365_Customer_Insights_Wave_2_2025\" >Top 5 features in Dynamics 365 Customer Insights (Wave 2 2025)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/top-5-new-features-in-microsoft-dynamics-365-customer-insights-release-wave-2-2025\/#Copilot_responses_with_Customer_Insights\" >Copilot responses with Customer Insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/top-5-new-features-in-microsoft-dynamics-365-customer-insights-release-wave-2-2025\/#Autonomous_agents_based_on_customer_insights\" >Autonomous agents based on customer insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/top-5-new-features-in-microsoft-dynamics-365-customer-insights-release-wave-2-2025\/#Segment_export_to_advertising_platforms\" >Segment export to advertising platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/top-5-new-features-in-microsoft-dynamics-365-customer-insights-release-wave-2-2025\/#Segment_export_to_Azure_Data_Lake_Power_BI\" >Segment export to Azure Data Lake &#038; Power BI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/top-5-new-features-in-microsoft-dynamics-365-customer-insights-release-wave-2-2025\/#Segmentation_by_campaign_behavior\" >Segmentation by campaign behavior<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/top-5-new-features-in-microsoft-dynamics-365-customer-insights-release-wave-2-2025\/#When_will_you_use_your_new_advantage\" >When will you use your new advantage?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"309\" data-end=\"383\"><span class=\"ez-toc-section\" id=\"Why_you_should_deal_with_the_new_features_now\"><\/span><strong data-start=\"313\" data-end=\"383\">Why you should deal with the new features now<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With the current <a href=\"https:\/\/learn.microsoft.com\/de-de\/dynamics365\/release-plan\/2025wave2\/\">release wave<\/a> , Microsoft is not simply providing new possibilities, but concrete answers to typical bottlenecks in everyday life: segmentation, campaign export, data enrichment \u2013 everything is becoming more direct, faster, more application-oriented.<\/p>\n<p>Especially if you already have <a href=\"https:\/\/www.inkubit.com\/en\/dynamics-365-customer-insights\/\">Dynamics 365 Customer Insights<\/a> up and running, now is the right time to check: Which of these really benefits you operationally? What can be activated with just a few clicks and make a measurable difference? <\/p>\n<h2 data-start=\"1132\" data-end=\"1172\"><span class=\"ez-toc-section\" id=\"Release_timeline_at_a_glance\"><\/span><strong data-start=\"1136\" data-end=\"1172\">Release timeline at a glance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"_tableContainer_1rjym_1\">\n<div class=\"group _tableWrapper_1rjym_13 flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1174\" data-end=\"1459\">\n<thead data-start=\"1174\" data-end=\"1231\">\n<tr data-start=\"1174\" data-end=\"1231\">\n<th data-start=\"1174\" data-end=\"1211\" data-col-size=\"sm\"><\/th>\n<p> Milestone<\/p>\n<th data-start=\"1211\" data-end=\"1231\" data-col-size=\"sm\">Date<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1289\" data-end=\"1459\">\n<tr data-start=\"1289\" data-end=\"1345\">\n<td data-start=\"1289\" data-end=\"1325\" data-col-size=\"sm\">\ud83d\udcd1 Release Plan<\/td>\n<td data-start=\"1325\" data-end=\"1345\" data-col-size=\"sm\">16. July 2025<\/td>\n<\/tr>\n<tr data-start=\"1346\" data-end=\"1402\">\n<td data-start=\"1346\" data-end=\"1382\" data-col-size=\"sm\">\ud83e\uddea Early Access (Preview)<\/td>\n<td data-start=\"1382\" data-end=\"1402\" data-col-size=\"sm\">August 4th, 2025<\/td>\n<\/tr>\n<tr data-start=\"1403\" data-end=\"1459\">\n<td data-start=\"1403\" data-end=\"1439\" data-col-size=\"sm\">\ud83d\ude80 General availability<\/td>\n<td data-start=\"1439\" data-end=\"1459\" data-col-size=\"sm\">October 1st, 2025<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h2 data-start=\"304\" data-end=\"375\"><span class=\"ez-toc-section\" id=\"Top_5_features_in_Dynamics_365_Customer_Insights_Wave_2_2025\"><\/span><strong data-start=\"307\" data-end=\"375\">Top 5 features in Dynamics 365 Customer Insights (Wave 2 2025)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 data-start=\"377\" data-end=\"420\"><span class=\"ez-toc-section\" id=\"Copilot_responses_with_Customer_Insights\"><\/span>Copilot responses with Customer Insights<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"422\" data-end=\"629\"><strong data-start=\"422\" data-end=\"442\">What&#8217;s new?<\/strong><br data-start=\"442\" data-end=\"445\">Copilot can now directly access data from customer insights\u2014including customer lifetime value, purchase history, or churn risk\u2014and make it available live in conversations.<\/p>\n<p data-start=\"631\" data-end=\"847\">\ud83d\udca0 <em data-start=\"634\" data-end=\"679\">Why is this relevant for your company?<\/em><br data-start=\"679\" data-end=\"682\"\/>Your team automatically receives contextual information without switching between tools for closer customer experience, more targeted offers, and more efficient processes.<\/p>\n<h3 data-start=\"854\" data-end=\"905\"><span class=\"ez-toc-section\" id=\"Autonomous_agents_based_on_customer_insights\"><\/span>Autonomous agents based on customer insights<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"907\" data-end=\"1059\"><strong data-start=\"907\" data-end=\"927\">What&#8217;s new?<\/strong><br data-start=\"927\" data-end=\"930\">Agents in Copilot Studio use CI as a source of knowledge: they access segments, profiles, and metrics, and act independently.<\/p>\n<p data-start=\"1061\" data-end=\"1253\">\ud83d\udca0 <em data-start=\"1064\" data-end=\"1109\">Why is this relevant for your company?<\/em><br data-start=\"1109\" data-end=\"1112\"\/>You reduce manual steps, automate processes and enable personalized journeys \u2013 driven by your own customer data.<\/p>\n<h3 data-start=\"1260\" data-end=\"1297\"><span class=\"ez-toc-section\" id=\"Segment_export_to_advertising_platforms\"><\/span>Segment export to advertising platforms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1299\" data-end=\"1448\"><strong data-start=\"1299\" data-end=\"1319\">What&#8217;s new?<\/strong><br data-start=\"1319\" data-end=\"1322\">Segments from CI can be exported directly to platforms such as Google Ads, Facebook and LinkedIn \u2013 without additional tools.<\/p>\n<p data-start=\"1450\" data-end=\"1649\">\ud83d\udca0 <em data-start=\"1453\" data-end=\"1498\">Why is this relevant for your company?<\/em><br data-start=\"1498\" data-end=\"1501\"\/>Your marketing teams reach audiences faster\u2014without detours\u2014and increase conversions through accurate, data-driven campaign delivery.<\/p>\n<h3 data-start=\"1450\" data-end=\"1649\"><span class=\"ez-toc-section\" id=\"Segment_export_to_Azure_Data_Lake_Power_BI\"><\/span>Segment export to Azure Data Lake &#038; Power BI<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1705\" data-end=\"1863\"><strong data-start=\"1705\" data-end=\"1725\">What&#8217;s new?<\/strong><br data-start=\"1725\" data-end=\"1728\">Seamlessly export Customer Insights segments to Azure Data Lake Gen2 and Power BI, including dynamic refresh.<\/p>\n<p data-start=\"1865\" data-end=\"2046\">\ud83d\udca0 <em data-start=\"1868\" data-end=\"1913\">Why is this relevant for your company?<\/em><br data-start=\"1913\" data-end=\"1916\"\/>You will expand your data model, enable deeper analyses and combine operational target group work with strategic reporting.<\/p>\n<h3 data-start=\"2053\" data-end=\"2094\"><img decoding=\"async\" class=\"alignnone wp-image-19000 size-full\" src=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2025\/10\/onelake-connector8.png\" alt=\"onelake-connector8\" width=\"778\" height=\"436\" srcset=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2025\/10\/onelake-connector8.png 778w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2025\/10\/onelake-connector8-300x168.png 300w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2025\/10\/onelake-connector8-600x336.png 600w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2025\/10\/onelake-connector8-107x60.png 107w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2025\/10\/onelake-connector8-125x70.png 125w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/><\/h3>\n<h3 data-start=\"2053\" data-end=\"2094\"><span class=\"ez-toc-section\" id=\"Segmentation_by_campaign_behavior\"><\/span>Segmentation by campaign behavior<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2096\" data-end=\"2239\"><strong data-start=\"2096\" data-end=\"2116\">What&#8217;s new?<\/strong><br data-start=\"2116\" data-end=\"2119\">Interactions such as clicks, opens or page views now flow directly into the segment logic of Customer Insights.<\/p>\n<p data-start=\"2241\" data-end=\"2435\">\ud83d\udca0 <em data-start=\"2244\" data-end=\"2289\">Why is this relevant for your company?<\/em><br data-start=\"2289\" data-end=\"2292\"\/>You identify active target groups in real time, increase the relevance of your messages and measurably increase the performance of your campaigns.<\/p>\n<h2 data-start=\"4956\" data-end=\"5041\"><span class=\"ez-toc-section\" id=\"When_will_you_use_your_new_advantage\"><\/span><strong data-start=\"4963\" data-end=\"5041\">When will you use your new advantage?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"5043\" data-end=\"5137\">You&#8217;re already using Dynamics 365 Customer Insights, but are you taking advantage of all the new possibilities?<\/p>\n<p data-start=\"5139\" data-end=\"5316\">Book a <a href=\"https:\/\/calendly.com\/inkubit\/first-consultation\">short meeting<\/a> with our team now \u2013 we will show you which functions have the greatest leverage for your processes and how you can activate them in a targeted manner!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover the most important innovations of the Dynamics 365 Customer Insights Release Wave 2\/2025 \u2013 including business benefits &#038; Copilot innovations at a glance.<\/p>\n","protected":false},"author":6,"featured_media":22819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[211,280],"tags":[212],"class_list":["post-22818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-dynamics-365-customer-insights","tag-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Microsoft Dynamics 365 Customer Insights Release Wave 2 2025<\/title>\n<meta name=\"description\" content=\"An overview of the most important new features of the Dynamics 365 Customer Insights Release Wave 2\/2025, including business benefits &amp; AI innovations.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, 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