{"id":22823,"date":"2026-08-25T17:04:14","date_gmt":"2026-08-25T15:04:14","guid":{"rendered":"https:\/\/inkubitstaging.wpenginepowered.com\/blog\/2026\/08\/25\/ai-in-marketing-from-gimmick-to-strategy\/"},"modified":"2026-08-25T17:04:14","modified_gmt":"2026-08-25T15:04:14","slug":"ai-in-marketing-from-gimmick-to-strategy","status":"publish","type":"post","link":"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/ai-in-marketing-from-gimmick-to-strategy\/","title":{"rendered":"AI in marketing \u2013 from gimmick to strategy"},"content":{"rendered":"

For a long time, AI in marketing was one thing above all: fascinating, but difficult to grasp. Many companies experimented with chatbots, automated text generators or predictive analysis models \u2013 often detached from everyday life, without a clear direction and usually under the label “innovation”. <\/p>\n

But this phase is over. AI has come of age \u2013 and with it the demands on marketing managers. The question is no longer “Should we use AI?”,<\/em> but “How do we integrate AI into our marketing processes in a strategic and profitable way?”<\/em> <\/p>\n

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