{"id":23054,"date":"2023-12-19T17:43:08","date_gmt":"2023-12-19T16:43:08","guid":{"rendered":"https:\/\/inkubitstaging.wpenginepowered.com\/blog\/2026\/08\/25\/digitalization-vs-digital-transformation-what-is-the-difference\/"},"modified":"2026-09-08T14:56:11","modified_gmt":"2026-09-08T12:56:11","slug":"digitalization-vs-digital-transformation-what-is-the-difference","status":"publish","type":"post","link":"https:\/\/www.inkubit.com\/en\/blog\/2023\/12\/19\/digitalization-vs-digital-transformation-what-is-the-difference\/","title":{"rendered":"Digitization vs. Digital Transformation \u2013 What&#8217;s the Difference?"},"content":{"rendered":"<section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><div class=\"thrv_wrapper thrv_text_element\">\n<p><strong>Digital transformation<\/strong>, <strong>digitization<\/strong> and <strong>digital transformation<\/strong> are terms that are now present in almost every corporate strategy today. As a result, hardly any company today has more analogue than digital information available. <\/p>\n<p>All these terms have something in common, but what are the exact differences? In fact, there are clear demarcations that are certainly not clear to everyone.  Damit Sie ein besseres Verst\u00e4ndnis daf\u00fcr haben, was eine digitale Transformation ausmacht und wo die Digitalisierung ins Spiel kommt, kl\u00e4ren wir Sie im Folgenden auf.<\/p>\n<p>The most important thing first: Digitization means converting something analog to digital thanks to digital technologies. In contrast, digital transformation means the complete transformation of existing business processes and models. <\/p>\n<\/div>\n<div class=\"thrv_wrapper thrv_text_element\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<div class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/div>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2023\/12\/19\/digitalization-vs-digital-transformation-what-is-the-difference\/#What_is_digitalization\" >What is digitalization?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2023\/12\/19\/digitalization-vs-digital-transformation-what-is-the-difference\/#Was_ist_Digitale_Transformation\" >Was ist Digitale Transformation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2023\/12\/19\/digitalization-vs-digital-transformation-what-is-the-difference\/#Digital_Transformation_in_Everyday_Life_%E2%80%93_An_Example\" >Digital Transformation in Everyday Life \u2013 An Example<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2023\/12\/19\/digitalization-vs-digital-transformation-what-is-the-difference\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"\"><span class=\"ez-toc-section\" id=\"What_is_digitalization\"><\/span>What is digitalization?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Digitization basically means the implementation of digital technologies into your already existing, current business processes. So what you used to do analogue, you can do faster and more efficiently with the help of modern technologies and digital applications. <\/p>\n<p>For example, you can use digital solutions to settle expenses and travel expenses or fill vacancies with the right talent. With data available in digital form that can be processed by information technologies, you can increase your efficiency. This means that there are digital solutions for every business unit that you can use to automate your work processes and save valuable time and costs. In summary, digitization means the conversion of analog data into digital formats.   <\/p>\n<\/div>\n<\/div><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/12\/smiling-young-man-working-with-documents-at-home-2023-11-27-05-34-49-utc-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/12\/smiling-young-man-working-with-documents-at-home-2023-11-27-05-34-49-utc-1024x683.jpg 1024w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/12\/smiling-young-man-working-with-documents-at-home-2023-11-27-05-34-49-utc-105x70.jpg 105w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/12\/smiling-young-man-working-with-documents-at-home-2023-11-27-05-34-49-utc-600x400.jpg 600w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/12\/smiling-young-man-working-with-documents-at-home-2023-11-27-05-34-49-utc-300x200.jpg 300w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/12\/smiling-young-man-working-with-documents-at-home-2023-11-27-05-34-49-utc-90x60.jpg 90w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/12\/smiling-young-man-working-with-documents-at-home-2023-11-27-05-34-49-utc-272x181.jpg 272w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/12\/smiling-young-man-working-with-documents-at-home-2023-11-27-05-34-49-utc-scaled.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>&nbsp;<\/p>\n<h2 class=\"thrv_wrapper thrv_text_element\"><span class=\"ez-toc-section\" id=\"Was_ist_Digitale_Transformation\"><\/span>Was ist Digitale Transformation?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"thrv_wrapper thrv_text_element\">\n<p>Vielleicht stellen Sie sich die Frage, ob Sie mit einer Automatisierung von Gesch\u00e4ftsprozessen nicht bereits eine digitale Transformation erreicht haben. Allerdings geht Digitale Transformation noch einen Schritt weiter. Sie setzt komplett neue Gesch\u00e4ftsmodelle, -organisationen und -ideen so um, dass Produkte und Dienstleistungen auf eine ganz neue Art verkauft werden. Folglich besch\u00e4ftigt sich die digitale Transformation grunds\u00e4tzlich mit der Frage, ob ein Prozess in der bestehenden Form noch ben\u00f6tigt wird. Digitale Transformation ist demnach ein Prozess, der auf der kontinuierlichen Weiterentwicklung digitaler Technologien und L\u00f6sungen basiert. Abgesehen davon, pr\u00e4gt und beeinflusst die digitale Transformation unsere Gesellschaft und Wirtschaft nachhaltig, z.B. in Form von Social Media, Big Data, Cloud Services oder Block Chain. Dementsprechend ver\u00e4ndern sich die Anforderungen, W\u00fcnsche und Bed\u00fcrfnisse der Kunden und Unternehmen werden folglich dazu gezwungen, Ihre Gesch\u00e4ftsmodelle komplett zu \u00fcberdenken. Somit entdecken Unternehmen mehr M\u00f6glichkeiten zu innovativen und disruptiven Ans\u00e4tzen ihrer Gesch\u00e4ftsmodelle und setzen diese um. Zus\u00e4tzlich beschleunigt die Entwicklung neuer innovativer Technologien wiederum den Prozess der digitalen Transformation. Treiber sind vor allem\u00a0<a class=\"\" href=\"https:\/\/www.inkubit.com\/en\/solutions\/microsoft-power-bi\/\" target=\"_blank\" rel=\"noopener\">Business Intelligence<\/a>-Technologien wie Datenanalyse,\u00a0Cloud Computing, Big Data und IT-Sicherheit.<\/p>\n<p>Dar\u00fcber hinaus beschreibt Digitale Transformation nicht nur eine Anpassung an sich ver\u00e4ndernde Kundenerwartungen, sondern auch einen gesellschaftlichen Ver\u00e4nderungsprozess. Darunter spielen auch andere Akteure eine Rolle, wie z.B. die Wissenschaft, Politik oder staatliche Institutionen, die ebenfalls Einfluss aufeinander aus\u00fcben und die digitale Transformation beg\u00fcnstigen. Folglich kann man sagen, dass vor allem die Erwartungserhaltung der Konsumenten entscheidend ist als eine der treibenden Kr\u00e4fte f\u00fcr die digitale Transformation. Dadurch werden Unternehmen zu einer Adaption von Technologien und disruptiven Gesch\u00e4ftsmodellen gezwungen. Somit sind Digitale Transformation und Digitalisierung nicht dasselbe und k\u00f6nnen nicht als Synonym f\u00fcreinander verwendet werden.<\/p>\n<\/div>\n<\/div><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"649\" src=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/12\/digital-marketing-creative-business-women-plannin-2023-11-27-05-24-54-utc-1024x649.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/12\/digital-marketing-creative-business-women-plannin-2023-11-27-05-24-54-utc-1024x649.jpg 1024w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/12\/digital-marketing-creative-business-women-plannin-2023-11-27-05-24-54-utc-110x70.jpg 110w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/12\/digital-marketing-creative-business-women-plannin-2023-11-27-05-24-54-utc-300x190.jpg 300w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/12\/digital-marketing-creative-business-women-plannin-2023-11-27-05-24-54-utc-600x381.jpg 600w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/12\/digital-marketing-creative-business-women-plannin-2023-11-27-05-24-54-utc-95x60.jpg 95w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/12\/digital-marketing-creative-business-women-plannin-2023-11-27-05-24-54-utc-scaled.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>&nbsp;<\/p>\n<div class=\"thrv_wrapper thrv_text_element\">\n<h2 class=\"\"><span class=\"ez-toc-section\" id=\"Digital_Transformation_in_Everyday_Life_%E2%80%93_An_Example\"><\/span>Digital Transformation in Everyday Life \u2013 An Example<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A good example would be online shopping and order tracking.<\/p>\n<p>You are certainly used to placing orders online or via app and being able to track them directly. For example, messages about the current location and delivery time of the order can be quickly viewed digitally. As a result, you certainly can&#8217;t even imagine that there is an online store that <strong><em>doesn&#8217;t<\/em><\/strong> offer these functionalities. In the course of this, it is no longer up-to-date to receive product information, e.g. by fax.   <\/p>\n<p>As a result, customers&#8217; preferred ordering methods have changed drastically over time. Therefore, companies are forced to adapt in order to maintain customer satisfaction and retention. However, this is not just about the technology itself. Rather, it is about an innovative solution to a problem and the creation of new processes that offer added value to the customer. This approach creates new sales channels, products and business models.    <\/p>\n<\/div>\n<div class=\"thrv_wrapper thrv_text_element\">\n<h2 class=\"\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Digital transformation and digitization form an interplay. Digital transformation is a holistic process that requires digitization as a stable foundation. However, digital transformation does not end with the automation of individual business processes or the mere introduction of a new technology. A digital transformation takes a holistic view of a business model. Rather, it questions existing business processes and deals with the constantly changing, changing requirements and expectations of customers. However, it should be borne in mind that the process of a digital transformation does not end with the fulfillment of customer requirements, but must be continued continuously. As a result, companies must always innovate and demonstrate a high degree of flexibility and adaptability to meet the ever-changing realities \u2013 for the benefit of the customer and for the stronger customer loyalty that ultimately determines business success. In short, digitization forms the basis &#8211; but transformation only happens holistically. After all, a successful digitalization and transformation of a company build on each other.        <\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>All these terms have something in common, but what are the exact differences? In fact, there are clear demarcations that are certainly not clear to everyone. <\/p>\n","protected":false},"author":6,"featured_media":21144,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[211,297],"tags":[],"class_list":["post-23054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digitization vs. Digital Transformation \u2013 What&#039;s the Difference? - INKUBIT<\/title>\n<meta name=\"description\" content=\"What is the difference between digitization and digital transformation and where is the interplay?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inkubit.com\/en\/blog\/2023\/12\/19\/digitalization-vs-digital-transformation-what-is-the-difference\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitization vs. Digital Transformation \u2013 What&#039;s the Difference?\" \/>\n<meta property=\"og:description\" content=\"What is the difference between digitization and digital transformation and where is the interplay?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.inkubit.com\/en\/blog\/2023\/12\/19\/digitalization-vs-digital-transformation-what-is-the-difference\/\" \/>\n<meta property=\"og:site_name\" content=\"INKUBIT\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-19T16:43:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-08T12:56:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2023\/12\/shot-of-a-businessman-using-a-digital-tablet-at-th-2023-11-27-05-17-31-utc-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1392\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lara S\u00f6hlke\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lara S\u00f6hlke\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.inkubit.com\\\/en\\\/blog\\\/2023\\\/12\\\/19\\\/digitalization-vs-digital-transformation-what-is-the-difference\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.inkubit.com\\\/en\\\/blog\\\/2023\\\/12\\\/19\\\/digitalization-vs-digital-transformation-what-is-the-difference\\\/\"},\"author\":{\"name\":\"Lara S\u00f6hlke\",\"@id\":\"https:\\\/\\\/www.inkubit.com\\\/#\\\/schema\\\/person\\\/5eaffbaed42a52c45e0535c74040e6d7\"},\"headline\":\"Digitization vs. Digital Transformation \u2013 What&#8217;s the Difference?\",\"datePublished\":\"2023-12-19T16:43:08+00:00\",\"dateModified\":\"2026-09-08T12:56:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.inkubit.com\\\/en\\\/blog\\\/2023\\\/12\\\/19\\\/digitalization-vs-digital-transformation-what-is-the-difference\\\/\"},\"wordCount\":897,\"image\":{\"@id\":\"https:\\\/\\\/www.inkubit.com\\\/en\\\/blog\\\/2023\\\/12\\\/19\\\/digitalization-vs-digital-transformation-what-is-the-difference\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.inkubit.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/shot-of-a-businessman-using-a-digital-tablet-at-th-2023-11-27-05-17-31-utc-scaled.jpg\",\"articleSection\":[\"Blog\",\"General\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.inkubit.com\\\/en\\\/blog\\\/2023\\\/12\\\/19\\\/digitalization-vs-digital-transformation-what-is-the-difference\\\/\",\"url\":\"https:\\\/\\\/www.inkubit.com\\\/en\\\/blog\\\/2023\\\/12\\\/19\\\/digitalization-vs-digital-transformation-what-is-the-difference\\\/\",\"name\":\"Digitization vs. Digital Transformation \u2013 What's the Difference? 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