{"id":22191,"date":"2026-08-25T16:19:52","date_gmt":"2026-08-25T14:19:52","guid":{"rendered":"https:\/\/inkubitstaging.wpenginepowered.com\/referenzen\/case-studies\/sales-optimization-dynamics-365-piano-manufacturer\/"},"modified":"2026-08-25T16:19:54","modified_gmt":"2026-08-25T14:19:54","slug":"sales-optimization-dynamics-365-piano-manufacturer","status":"publish","type":"success-story","link":"https:\/\/www.inkubit.com\/en\/references\/case-studies\/sales-optimization-dynamics-365-piano-manufacturer\/","title":{"rendered":"How a piano manufacturer transformed its sales and marketing processes with Dynamics 365"},"content":{"rendered":"

A world-renowned manufacturer of exquisite pianos was faced with the challenge of optimizing its sales and marketing strategies. <\/span><\/p>\n

With a large network of flagship stores and retailers around the world, the company wanted to transform its <\/span>sales processes<\/b>. Lead generation and opportunity qualification should be made more efficient overall.<\/span><\/p>\n

Headquartered in Hamburg, Germany, the 500 employees produce handcrafted quality instruments that are appreciated by both professional musicians and music lovers.<\/span><\/p>\n<\/div><\/div>

The Challenge – Inefficient Marketing and Sales<\/span><\/span><\/h2>

The sales and marketing teams faced major challenges that prevented them from responding quickly to the global market and affected internal processes. <\/span><\/p>\n

One of the key issues was the <\/span>manual processing of sales leads<\/b>, which was further complicated by the lack of integration of marketing tools. This hampered efficient lead generation and qualification. <\/span> <\/p>\n

In addition, sales processes suffered <\/span>from a lack of standardization<\/b> and automation, which severely limited efficiency and process reliability.<\/span><\/p>\n

In addition to these internal process challenges, the requirements for internationally <\/span>consistent implementation and analysis of sales and marketing activities <\/b> were high. <\/span> <\/p>\n

The company needed a <\/span>fully integrated marketing automation solution<\/b> that would not only streamline international lead processing and generation, but also provide advanced analytics capabilities for management reporting. <\/span> <\/p>\n

These should provide detailed insights into sales and marketing metrics to <\/span>make informed decisions<\/b> and adjust strategies accordingly.<\/span><\/p>\n

Another critical point was the international rollout and training of the processes and functions of the new solutions. The global implementation required careful planning and execution to ensure that <\/span>all international teams were trained at the same time<\/b> and could use the systems effectively. <\/span> <\/p>\n

In addition to the technical implementation, the introduction of <\/span>Extended Relationship processes was necessary<\/b> to strengthen and efficiently manage relationships with international distributors and end customers.<\/span><\/p>\n

These extensive requirements posed a major challenge for the company and made a comprehensive modernization and <\/span>transformation of its existing sales and marketing strategies<\/b> inevitable.<\/span><\/p>\n<\/div><\/div>

The Solution – Automation with Dynamics 365<\/span><\/span><\/h2>

We were able to perform sales optimization with <\/strong><\/span>Dynamics 365 Customer Insight<\/b><\/a>, automating and centralizing<\/b> all marketing processes<\/b>. <\/span> <\/p>\n

This includes creating and managing marketing campaigns, supporting multilingual content, and optimizing audience targeting through improved segmentation and personalization.<\/span><\/p>\n

Especially for used grand pianos, we introduced a centralized system, <\/span>Dynamics 365 Sales<\/b><\/a>, for managing prospects and processing offers. <\/span>The system enabled efficient and <\/span>fast processing of inquiries<\/b> and improved interaction with potential customers. <\/span> <\/p>\n

To improve <\/span>internal communication<\/b> and <\/span>document management<\/b>, SharePoint Online and Microsoft Teams<\/b> were <\/span> implemented. Teams serves as a collaboration platform, and SharePoint Online serves as a secure repository for sales and marketing materials.<\/span><\/p>\n

Power Automate<\/b> was used to <\/span>automate repetitive tasks<\/b> and <\/span>increase process efficiency<\/b>. To achieve this, manual intervention has been reduced and data processing and transmission between systems has been accelerated.<\/span><\/p>\n

Finally, the seamless <\/span>integration of the Typo3 company website with Dynamics 365<\/a><\/b> <\/span> enabled more efficient lead capture<\/b> and better synchronization of online marketing activities.<\/span><\/p>\n<\/div><\/div>

<\/div>

The Results – Process Transformation and Efficiency Enhancement<\/span><\/span><\/h2>

The sales optimization achieved with Dynamics 365 led to significant and measurable improvements:<\/span><\/p>\n

    \n
  • Increased efficiency in sales<\/b>: The new system enabled fast and precise processing of sales leads. This resulted in a reduction in cycle times from lead generation to closing.<\/span><\/li>\n
  • More targeted marketing strategies:<\/b> Improved data analysis and segmentation have made marketing campaigns more effective in tailoring them to the needs of specific customer groups.
    \n<\/span>The use of centralized marketing lists for targeted newsletters and offers led to increased customer loyalty and satisfaction.<\/li>\n
  • Database for used grand pianos:<\/b> The successful establishment of a special database made it possible to directly broker used instruments, which significantly increased sales efficiency.<\/span><\/li>\n
  • Improved user guidance and design:<\/b> The intuitive user interface and the appealing design of the implemented solutions also significantly improved customer loyalty and satisfaction. Employees were able to use the system effectively without a long training period thanks to effective training.<\/span><\/li>\n<\/ul>\n

    By partnering with us, the company has been able to fundamentally transform its sales and marketing strategies. <\/span><\/p>\n

    The <\/span>efficient coordination of marketing and sales<\/b> as well as <\/span>improved lead management and qualification<\/b> make it possible to react faster and more effectively to market requirements and strengthen one’s competitive position. <\/span> <\/p>\n

    With the successful implementation of Dynamics 365 solutions, the company is now better positioned to maintain and further expand its leading role in the world of musical instrument manufacturing.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"featured_media":21292,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"industry":[229],"solution":[265,230,231,232],"class_list":["post-22191","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","industry-manufacturing-industry","solution-dynamics-365-marketing","solution-dynamics-365-sales","solution-microsoft-365","solution-sharepoint"],"acf":[],"yoast_head":"\nSales optimization with Dynamics 365 in the factory<\/title>\n<meta name=\"description\" content=\"Learn how a piano manufacturer achieved sales optimization with Dynamics 365.\" \/>\n<meta name=\"robots\" content=\"index, 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