{"id":22218,"date":"2026-08-25T16:20:01","date_gmt":"2026-08-25T14:20:01","guid":{"rendered":"https:\/\/inkubitstaging.wpenginepowered.com\/referenzen\/case-studies\/increase-and-cost-reduction-with-dynamics-365-sales-at-ewe-tel-gmbh\/"},"modified":"2026-08-25T16:20:04","modified_gmt":"2026-08-25T14:20:04","slug":"increase-and-cost-reduction-with-dynamics-365-sales-at-ewe-tel-gmbh","status":"publish","type":"success-story","link":"https:\/\/www.inkubit.com\/en\/references\/case-studies\/increase-and-cost-reduction-with-dynamics-365-sales-at-ewe-tel-gmbh\/","title":{"rendered":"EWE TEL GmbH &#8211; Increasing sales and optimizing sales processes with Dynamics 365 Sales"},"content":{"rendered":"<section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_49f317a8\"><div class=\"wpb_wrapper\"><p><span style=\"font-weight: 400;\">EWE TEL GmbH, a leading subsidiary of <a href=\"https:\/\/www.ewe.com\/\">EWE AG<\/a> in the telecommunications sector, was faced with the challenge of optimising its sales processes<\/span><b><\/b><span style=\"font-weight: 400;\"> in order to strengthen its market position.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With over 1,900 employees, efficient, standardized and digital processes were crucial for the company&#8217;s success. To meet these challenges, EWE TEL decided to <\/span> introduce <b>Microsoft Dynamics 365 Sales<\/b> as a central application for sales processes.<\/p>\n<p><span style=\"font-weight: 400;\">The aim of the multi-year project was to significantly increase the efficiency of <\/span><b>B2B sales processes<\/b><span style=\"font-weight: 400;\"> and to create a solid basis for future growth and sales increases.<\/span><\/p>\n<\/div><\/div><div class=\"wpb_text_column us_custom_49f317a8\"><div class=\"wpb_wrapper\"><p><span style=\"font-weight: 400;\">EWE TEL GmbH, a leading subsidiary of <a href=\"https:\/\/www.ewe.com\/\" target=\"_blank\" rel=\"noopener\">EWE AG<\/a> in the telecommunications sector, was faced with the challenge of <\/span><b>optimising its sales processes<\/b><span style=\"font-weight: 400;\"> in order to strengthen its market position.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With over 1,900 employees, efficient, standardized and digital processes were crucial for the company&#8217;s success. To meet these challenges, EWE TEL decided to <\/span> introduce <b>Microsoft Dynamics 365 Sales<\/b> as a central application for sales processes.<\/p>\n<p><span style=\"font-weight: 400;\">The aim of the multi-year project was to significantly increase the efficiency of <\/span><b>B2B sales processes<\/b><span style=\"font-weight: 400;\"> and to create a solid basis for future growth and sales increases.<\/span><\/p>\n<\/div><\/div><h2 class=\"w-text us_custom_5c7fb82a has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">The Challenge &#8211; Optimizing Sales Processes and Compliance<\/span><\/span><\/h2><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span style=\"font-weight: 400;\">For EWE TEL GmbH, increasing efficiency and adapting to legal standards were crucial to <\/span><b>increase customer satisfaction and sales<\/b><span style=\"font-weight: 400;\">. The specific challenges for the company were complex and required tailor-made solutions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Digitization of the omnichannel customer approach:<\/b><span style=\"font-weight: 400;\"> A uniform customer approach across all major sales channels was to be realized.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Efficient contract and sales documents<\/b><span style=\"font-weight: 400;\">: easy adaptation to the latest legal requirements and increased adaptability of new products<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fully integrated work: Adaptation <\/b><span style=\"font-weight: 400;\">of storage solutions, especially through the use of SharePoint, for increased efficiency and accessibility.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Extended integrations<\/b><span style=\"font-weight: 400;\">: Creation of an optimized overall workflow through seamless integration of shop system and website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Highly configurable product configuration:<\/b><span style=\"font-weight: 400;\"> Configurable product catalog, customizable to customer needs, integrated with backend and billing systems.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These challenges to optimize sales processes made it clear that a comprehensive overhaul of the existing systems and processes was necessary. This was the only way to increase operational performance and ensure compliance with legal regulations. <\/span><\/p>\n<\/div><\/div><div class=\"w-iconbox iconpos_left style_default color_primary align_center no_text no_title\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-quote-left\"><\/i><\/div><div class=\"w-iconbox-meta\"><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column us_custom_4b1d6062\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\" data-css=\"tve-u-18c637f8d0b\"><em>Our business model requires efficient digital transformation and adaptability of an enterprise solution like Dynamics 365 to keep up with market demands and efficiently bring new products to market.  <\/em><\/p>\n<p style=\"text-align: center;\"><em>With INKUBIT as a partner, we have a technically highly competent team that understands our business model in detail. The INKUBIT team of consultants, software developers, business analysts and project managers supports us sustainably to ensure our company&#8217;s success and to implement the digital strategies of the company together with us along the corporate strategy. <\/em><\/p>\n<\/div><\/div><div class=\"w-hwrapper valign_middle stack_on_mobiles align_center\"><div class=\"w-image us_custom_7ff8dbb8 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:100%\"><\/div><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2024\/04\/matthias_korn_ewe_director_digitization-300x300.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.inkubit.com\/wp-content\/uploads\/2024\/04\/matthias_korn_ewe_director_digitization-300x300.png 300w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2024\/04\/matthias_korn_ewe_director_digitization-70x70.png 70w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2024\/04\/matthias_korn_ewe_director_digitization-80x80.png 80w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2024\/04\/matthias_korn_ewe_director_digitization-399x400.png 399w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2024\/04\/matthias_korn_ewe_director_digitization-60x60.png 60w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2024\/04\/matthias_korn_ewe_director_digitization-150x150.png 150w, https:\/\/www.inkubit.com\/wp-content\/uploads\/2024\/04\/matthias_korn_ewe_director_digitization.png 582w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><div class=\"w-vwrapper us_custom_554f524d align_none valign_top\"><div class=\"w-text us_custom_f5ac785e\"><span class=\"w-text-h\"><span class=\"w-text-value\">Matthias Korn<\/span><\/span><\/div><div class=\"w-text us_custom_7f454630\"><span class=\"w-text-h\"><span class=\"w-text-value\">Director Digitization Energy and Telecommunication B2B<\/span><\/span><\/div><\/div><\/div><div class=\"w-iconbox us_custom_b995ddd1 iconpos_top style_default color_primary align_right no_text no_title\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-quote-right\"><\/i><\/div><div class=\"w-iconbox-meta\"><\/div><\/div><h2 class=\"w-text us_custom_5c7fb82a has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">The Solution &#8211; Optimizing Sales Processes with Dynamics 365 Sales<\/span><\/span><\/h2><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span style=\"font-weight: 400;\">We addressed these challenges with a comprehensive implementation strategy for <a href=\"https:\/\/www.inkubit.com\/loesungen\/microsoft-dynamics-365\/\" target=\"_blank\" rel=\"noopener\">Dynamics 365<\/a>. These included not only technical upgrades, but also a redesign of business processes. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, Dynamics 365 Sales has been integrated with Exchange Online, SharePoint Online, and Microsoft Teams. Through this integration, internal sales processes could be further optimized and document creation processes could be automated to a large extent.<\/span><\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><h2 class=\"w-text us_custom_5c7fb82a has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">The results &#8211; process optimization, increase in sales and cost reduction<\/span><\/span><\/h2><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span style=\"font-weight: 400;\">The solutions we implemented have led to significant optimisation of sales processes at EWE TEL GmbH in various areas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Process optimization:<\/b><span style=\"font-weight: 400;\"> The transformation of sales processes has increased the speed of response to customer inquiries and increased the efficiency of the sales department. These changes led to higher customer satisfaction and a significant increase in sales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>New document creation:<\/b><span style=\"font-weight: 400;\"> The redesign of document creation resulted in more efficient and less error-prone processes. This improved compliance and minimized risks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Minimization of manual activities through business process automation:<\/b><span style=\"font-weight: 400;\"> Many processes could be automated through the improved integration of different systems. This automation was able to save costs and minimize the risk of human error.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By working with us, EWE TEL GmbH was able to improve its <strong>sales and marketing processes<\/strong> while <strong>increasing the efficiency and compliance of the company<\/strong> and meeting legal requirements.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By <strong>modernizing its IT infrastructure<\/strong> and processes, EWE TEL is better prepared to respond effectively to market changes. This transformation will strengthen the company&#8217;s competitiveness in the long term. <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"featured_media":21291,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"industry":[268],"solution":[254,230,231,241,232],"class_list":["post-22218","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","industry-telecommunications","solution-azure-integration-services","solution-dynamics-365-sales","solution-microsoft-365","solution-power-bi","solution-sharepoint"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>EWE TEL GmbH - Successful optimisation of sales processes<\/title>\n<meta name=\"description\" content=\"Find out how EWE TEL GmbH successfully implements the optimisation of sales processes in order to increase efficiency and sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inkubit.com\/en\/references\/case-studies\/increase-and-cost-reduction-with-dynamics-365-sales-at-ewe-tel-gmbh\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EWE TEL GmbH - 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