In a world where displays and touchscreens have long characterized our everyday lives, the ACTRON AG faces a particular challenge. As a company that specializes in these technologies, it operates in an extremely competitive environment. The challenge here was to stand out from the competition with a digital Solution and to offer and effectively manage excellent customer service.
Requirements
ACTRON encountered a series of technical and business challenges when we decided to work together. One of the key aspects was the limited time available for the collaboration. The implementation of the new sales platform was a priority for ACTRON, but the client had very limited resources to devote to this project at the time. This posed a particular challenge for the data migration, as the data had to be cleansed by our customer beforehand in order to be correctly transferred to the new system.
In terms of business requirements, the customer had no previous experience with the Dynamics 365 platform. This resulted in the need to explain the Dynamics 365 Sales system from the ground up, so that together we could assess which features best suited ACTRON's requirements.
Finally, our client also wanted them to be able to make minor adjustments to the system independently after the implementation. This required training and support to ensure that they felt comfortable in the new environment and were able to work with it independently in the long term.
Project implementation: Dynamics 365 Sales as a trailblazer
Our approach to implementing these complex requirements was very individual. We recognized that time was a critical factor in the success of the project. Given the limited time the client had to work with us, we gave them longer periods of time for implementation and testing on their part. This was a key aspect of our approach to ensure that the client had the necessary space to to tackle the changes at their own pace.
Data cleansing was a lengthy process that required special attention. ACTRON focused its efforts on ensuring that the data to be migrated was cleansed and corrected before it was imported into the new system. This was crucial to ensure that the database in the new system was clean and reliable.
After the successful implementation of Dynamics 365 Sales, we conducted customizing training to ensure that the customer was able to make minor adjustments to the system independently. This was an important step to guarantee the customer's autonomy and ensure that they could use the system to its full potential on the long run.
Thanks to the professional support of INKUBIT , we were able to record a clear project success, which is reflected in an optimized sales process, individual customer approach and a sustainable and high-quality customer database that will support us in the sustainable development of new business potential.

Solution
Given that ACTRON operates in a highly competitive environment and needs to provide excellent customer service, it was crucial to implement a digital Solution that would enable effective management and improvement of customer service processes. Through the use of Dynamics 365 Sales Actron AG was able to optimally map the relevant sales and marketing processes. And in the future, Actron AG will be able to extend the use of the platform to other business areas and integrate them seamlessly.