A world-renowned manufacturer of exquisite pianos was faced with the challenge of optimizing its sales and marketing strategies.
With a large network of flagship stores and dealers around the world, the company wanted to transform its transform its sales processes. Lead generation and the qualification of sales opportunities were to be made more efficient overall.
With its headquarters in Hamburg, the 500 employees produce handmade quality instruments that are appreciated by professional musicians and music lovers alike
The challenge - Inefficient marketing and sales
The sales and marketing teams faced major challenges that prevented them from responding quickly to the global market and impaired internal processes.
One of the central problems was the manual processing of sales leadswhich was made even more difficult by the lack of integration of the marketing tools. This impaired efficient lead generation and qualification.
In addition, the sales processes suffered from a lack of standardization and automation, which severely limited efficiency and process reliability.
In addition to these internal process challenges, the requirements for an internationally consistent implementation and analysis of sales and marketing activities were high.
The company needed a fully integrated marketing automation solutionthat optimizes international lead processing and generation and provides advanced analytics for management reporting.
These should provide detailed insights into key sales and marketing figures in order to make well-founded decisions and adapt strategies accordingly.
Another critical point was the international rollout and training of the processes and functions of the new solutions. The global implementation required careful planning and execution to ensure that all international teams were trained at the same time and were able to use the systems effectively.
In addition to the technical implementation, the introduction of extended relationship processes was necessaryto strengthen and efficiently manage relationships with international distributors and end customers.
These extensive requirements represented a major challenge for the company and necessitated a comprehensive modernization and transformation of the existing sales and marketing strategies. and transformation of the existing sales and marketing strategies inevitable.
The Solution – Automation with Dynamics 365
We were able to optimize sales with Dynamics 365 Customer Insight whileautomating and centralizing all marketing processes .
This includes the creation and management of marketing campaigns, the support of multilingual content and the optimization of the target group approach through improved segmentation and personalization.
We implemented a centralized system specifically for used sashes, Dynamics 365 Salesfor managing prospective customers and processing offers. The system enabled us to process enquiries efficiently and fast processing of inquiries and improved interaction with potential customers.
To improve the internal communication and the document management were SharePoint Online and Microsoft Teams were implemented. Teams serves as a platform for collaboration and SharePoint Online as a secure repository for sales and marketing materials.
Power Automate was used to automate recurring tasks and to increase process efficiency. Manual intervention was reduced and data processing and transfer between the systems was accelerated.
Finally, the seamless integration of the Typo3 corporate website with Dynamics 365 a more efficient lead capture and better synchronization of online marketing activities.
The results - process transformation and increased efficiency
The sales optimization achieved with Dynamics 365 led to significant and measurable improvements:
- Increased efficiency in salesThe new system enabled sales leads to be processed quickly and accurately. This led to a reduction in cycle times from lead generation to closing.
- More targeted marketing strategies: Improved data analysis and segmentation enabled marketing campaigns to be tailored more effectively to the needs of specific customer groups.
The use of centralized marketing lists for targeted newsletters and offers led to increased customer loyalty and satisfaction. - Database for used grand pianos: The successful development of a special database enabled the direct brokerage of used instruments, which significantly increased sales efficiency.
- Improved user guidance and design: The intuitive user interface and appealing design of the implemented solutions also significantly improved customer loyalty and satisfaction. Thanks to effective training, employees were able to use the system effectively without a long familiarization period.
By partnering with us, the company was able to fundamentally transform its sales and marketing strategies.
The efficient coordination of marketing and sales as well as improved lead management and qualification make it possible to react faster and more effectively to market requirements and strengthen one's competitive position.
With the successful implementation of Dynamics 365 solutions, the company is now better positioned to maintain and further expand its leading role in the world of musical instrument manufacturing.