Customer Insights is often set up cleanly and then hardly touched. The new Microsoft Release Wave delivers exactly what many companies need right now: faster exports, more precise segmentation and Copilot functions that not only look good, but also pay directly into campaigns, analyses or processes.
The trick is not to activate all the new functions, but to know which of the new features really help to make better decisions, address target groups in a more targeted manner and finally use existing data operationally.
Why you should deal with the new features now
With the current release wave , Microsoft is not simply providing new possibilities, but concrete answers to typical bottlenecks in everyday life: segmentation, campaign export, data enrichment – everything is becoming more direct, faster, more application-oriented.
Especially if you already have Dynamics 365 Customer Insights up and running, now is the right time to check: Which of these really benefits you operationally? What can be activated with just a few clicks and make a measurable difference?
Release timeline at a glance
| Date | |
|---|---|
| 📑 Release Plan | 16. July 2025 |
| 🧪 Early Access (Preview) | August 4th, 2025 |
| 🚀 General availability | October 1st, 2025 |
Top 5 features in Dynamics 365 Customer Insights (Wave 2 2025)
Copilot responses with Customer Insights
What’s new?
Copilot can now directly access data from customer insights—including customer lifetime value, purchase history, or churn risk—and make it available live in conversations.
💠 Why is this relevant for your company?
Your team automatically receives contextual information without switching between tools for closer customer experience, more targeted offers, and more efficient processes.
Autonomous agents based on customer insights
What’s new?
Agents in Copilot Studio use CI as a source of knowledge: they access segments, profiles, and metrics, and act independently.
💠 Why is this relevant for your company?
You reduce manual steps, automate processes and enable personalized journeys – driven by your own customer data.
Segment export to advertising platforms
What’s new?
Segments from CI can be exported directly to platforms such as Google Ads, Facebook and LinkedIn – without additional tools.
💠 Why is this relevant for your company?
Your marketing teams reach audiences faster—without detours—and increase conversions through accurate, data-driven campaign delivery.
Segment export to Azure Data Lake & Power BI
What’s new?
Seamlessly export Customer Insights segments to Azure Data Lake Gen2 and Power BI, including dynamic refresh.
💠 Why is this relevant for your company?
You will expand your data model, enable deeper analyses and combine operational target group work with strategic reporting.
Segmentation by campaign behavior
What’s new?
Interactions such as clicks, opens or page views now flow directly into the segment logic of Customer Insights.
💠 Why is this relevant for your company?
You identify active target groups in real time, increase the relevance of your messages and measurably increase the performance of your campaigns.
When will you use your new advantage?
You’re already using Dynamics 365 Customer Insights, but are you taking advantage of all the new possibilities?
Book a short meeting with our team now – we will show you which functions have the greatest leverage for your processes and how you can activate them in a targeted manner!
