Microsoft Dynamics 365 Customer Insights
Growth with system and AI: Understanding customers, recognizing opportunities, increasing sales.
From data to deals – with AI-supported marketing.
Today’s demands on marketing teams are higher than ever: audiences expect relevance, personalization, and immediate responses. At the same time, many companies struggle with disconnected data sources, non-transparent customer journeys and inefficient processes.
Microsoft Dynamics 365 Customer Insights is the answer to these challenges – and much more than a traditional marketing tool:
it’s your AI-powered platform for smart segmentation, automated journeys, and true customer intelligence.
With Dynamics 365 Customer Insights, you can turn fragmented customer data into unified, actionable insights—in real time. The new platform combines Customer Data Platform (CDP) and journey orchestration to enable intelligent, automated campaigns that work exactly when it counts.
- 360° customer view by integrating behavioral, transactional, and interaction data
- Generative AI & Copilot features for faster segmentation, text suggestions, journey creation, and more
- Predictive analytics and AI-based lead scoring for targeted resource management
- Real-time personalization through AI models based on historical and current customer interactions
What can Dynamics 365 Customer Insights do for your business?
Efficient omnichannel marketing for an effective approach
Dynamics 365 Customer Insights enables seamless planning and execution of marketing campaigns across multiple channels such as email, web pages, events, and more.
Deliver connected customer experiences across teams
The platform enables marketing teams, sales teams, and service teams to seamlessly deliver connected customer experiences—from real-time lead generation to individual interactions.
AI-powered customer interactions
Use artificial intelligence (AI) to drive customer interactions at the right time. The solution combines customer and prospect data, enables tailor-made marketing campaigns and increases the effectiveness of your customer communication.
OUR CUSTOMERS
DIGITAL EXCELLENCE FOR SUSTAINABLE GROWTH
Microsoft Dynamics 365 Customer Insights
Solution Overview
Your benefits with Dynamics 365 Customer Insights
Personalized and Connected Journeys
Dynamics 365 Customer Insights enables you to turn customer data into personalized journeys. By leveraging next-generation AI, you can better understand and target your customers. The service combines transactional, demographic, and behavioral data to create a holistic picture of your customers.
Create more comprehensive customer profiles
Gain deeper insights into your customers. The platform unifies data across all channels, from transactions to behaviors. By creating comprehensive customer profiles, you can conduct more targeted, personalized marketing activities and strengthen customer loyalty.
Evaluate insights faster
Dynamics 365 Customer Insights accelerates the journey from unknown to known customers. Use quick insights to optimize your marketing and sales. By orchestrating intelligent, personalized journeys, you can proactively respond to customer insights.
Easily enrich customer data
The platform allows you to easily enrich customer data. Collect customer activity across all channels to create customized activities. With Dynamics 365 Customer Insights, you can engage customers on their terms and develop a customer-centric strategy.
This is how marketing finally becomes a growth driver with a plan
Dynamics 365 Customer Insights is the answer to the increasing complexity of modern marketing. The solution combines customer data from all relevant sources and uses artificial intelligence to turn it into concrete recommendations for action – for precise segmentation, automated campaigns and a personalized approach in real time. Marketing and sales teams benefit from a common database, clear target groups and reliable insights that enable informed decisions and focus on the highest-grossing measures.
Understanding, networking, and profitable use of customer data – with AI and structure
Create a holistic foundation for your marketing by connecting transactional, behavioral and demographic data in a central system. With AI-powered identity management, you can recognize your customers across channels and in real time – for maximum relevance in every touchpoint.
Learn more about:
Dynamics 365 Customer Insights
Real-time cross-channel contact journeys – intelligent, scalable, measurable
In today’s communications landscape, customers expect seamless and relevant experiences—regardless of channel or timing. With Dynamics 365 Customer Insights, you can create contextual customer journeys that adapt in real time to behavior, segment membership, or triggers. Whether email, event, website or SMS: Every action is automatically linked to the next meaningful step – personalized, data-based and cross-channel. With built-in A/B testing, you can continuously optimize journeys for impact and conversion, rather than assumptions.
In this way, you can turn loose touchpoints into structured experiences – and marketing measures into measurable business success.
Learn more about:
Dynamics 365 Customer Insights
Develop leads intelligently and hand them over to sales in a targeted manner
With Dynamics 365 Customer Insights, you can turn raw prospects into sales-ready leads—fully automated, scored, and measurable. Based on behavior, scoring models and segment membership, qualified leads can be passed on exactly when they are ready for the sales dialogue. Seamless integration with Dynamics 365 Sales makes the transition smooth—with no data loss or time delay. At the same time, pre-configured analytics dashboards allow you to keep track of your pipeline’s performance at all times, from the first interaction to the actual closing.
This makes lead nurturing not only more efficient, but demonstrably more effective – and sales gets exactly the contacts that have potential.
Learn more about:
Dynamics 365 Customer Insights
Content personalization in record time with AI and Copilot
Time is of the essence in marketing – especially when content needs to be created in a segment-specific and on-brand manner. With Dynamics 365 Customer Insights and Copilot, you can create compelling content that really works in minutes. The AI automatically generates target group-specific subject lines, image suggestions and complete email texts – tailored to the tonality, segment and goal of the campaign. Copilot adapts to your style and not only saves valuable time in content creation, but also increases the relevance of your messages.
Whether it’s for newsletters, product announcements, or follow-ups, you’ll deliver the content your customers expect, faster. And it does so at a new level of efficiency and precision.
Learn more about:
Dynamics 365 Customer Insights
START NOW
BOOK AN APPOINTMENT WITH OUR TEAM
We are only as far away as your phone!
Our team will be happy to assist you at any time by phone, e-mail or via our online form. We look forward to hearing from you!