Advantage of the Company

Advantage of the Company

Advantage of the Company

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Microsoft Dynamics 365 Customer Insights

The new Microsoft Dynamics 365 Marketing: Customer insights for successful marketing

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Managing Director Kai Gutzeit at INKUBIT Managing Director Portrait
Managing Director Kai Gutzeit at INKUBIT Managing Director Portrait

Kai Gutzeit

Your contact person

+49 (0) 40 822167490

You can reach us at any time, around the clock. We will be happy to arrange a personal appointment with you.

Efficient planning, successful implementation: Centralized with Dynamics 365 Customer Insights

The popular marketing Solution Microsoft Dynamics 365 Marketing is now Microsoft Dynamics 365 Customer Insights.

In the dynamic world of marketing, companies are challenged to design their messages effectively in order to communicate with customers in a variety of channels. Data silos and distributed information often make it difficult to gain a holistic view of customers. Dynamics 365 Customer Insights (formerly Dynamics 365 Marketing) comes as a solution to these challenges and enables efficient planning and execution of marketing campaigns, whether via email, social media or events.

Dynamics 365 Customer Insights enables centralized planning and execution of marketing activities on a platform that is seamlessly integrated into Microsoft Dynamics 365. Through marketing automation, supported by AI, companies can engage their customers across multiple channels while maintaining a single view of the customer. The solution facilitates collaboration between marketing and sales, encourages customer interactions at the right time and provides effective tools for surveys, event management and omnichannel marketing. Dynamics 365 Customer Insights enables new digital paths for efficient and personalized marketing.

The benefits of Microsoft Dynamics 365 Customer Insights for your company
Centralized marketing platform: Dynamics 365 Customer Insights offers an integrated platform that centralizes all marketing activities, from email campaigns to events.
Effective marketing automation: The use of Artificial Intelligence enables scalable automation of marketing campaigns.
Digital paths for personalization and efficiency: Dynamics 365 Customer Insights opens up new digital paths for a personalized customer approach, enables A/B split tests, improves marketing campaigns through AI algorithms and offers meaningful lead scoring.

What can Dynamics 365 Customer Insights do for
your company?

What can Dynamics 365 Customer Insights do for your company?

Efficient omnichannel marketing for an effective approach

Dynamics 365 Customer Insights enables the seamless planning and execution of marketing campaigns across multiple channels such as email, websites, events and more.

Providing networked customer experiences across teams

The platform enables marketing teams, sales teams and service teams to seamlessly deliver connected customer experiences - from real-time lead generation to customized interaction.

AI-supported customer interactions

Use Artificial Intelligence (AI) to promote customer interactions at the right time. The solution combines customer and prospect data, enables tailored marketing campaigns and increases the effectiveness of your customer communication.

With customer-centric journey orchestration in Dynamics 365 Marketing, our agents can get a 360-degree view of each customer and their support experience in real time. They can see what steps the customer has taken previously, what communication channels they have already tried and what diagnostic telemetry data is coming from their device.
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Your advantages with
Microsoft Dynamics 365 Customer Insights

Personalized and connected contact histories

Dynamics 365 Customer Insights enables you to turn customer data into customized contact histories. By using next-generation AI, you can better understand and target your customers. The service combines transactional, demographic and behavioral data to create a holistic picture of your customers.

Create more comprehensive customer profiles

Gain deeper insights into your customers. The platform unifies data across all channels, from transactions to behaviors. By creating comprehensive customer profiles, you can carry out targeted, customized marketing activities and strengthen customer loyalty.

Evaluate findings faster

Dynamics 365 Customer Insights accelerates the path from unknown to known customers. Use quick insights to optimize your marketing and sales. By orchestrating intelligent, customized contact histories, you can respond proactively to customer insights.

Simply enrich customer data

The platform enables you to easily enrich customer data. Collect customer activity across all channels to create customized activities. With Dynamics 365 Customer Insights, you can engage customers on their terms and develop a customer-centric strategy.

Microsoft Dynamics 365 Customer Insights
Solution overview

Microsoft Dynamics 365 Customer Insights
Solution overview

Features of
Microsoft Dynamics 365 Customer Insights

Features of Microsoft Dynamics 365 Customer Insights

With a variety of powerful features, Customer Insights helps companies create personalized and effective customer experiences. From unifying disparate data sources to AI-powered insight generation, this platform offers a robust suite of tools. This introduction explores the outstanding features of Dynamics 365 Customer Insights and how they can revolutionize the way companies interact with their customers.

Central data collection

Integrate different data sources for a comprehensive view of your customers
Dynamics 365 Customer Insights

Central data collection

Integrate different data sources for a comprehensive view of your customers

Dynamics 365 Customer Insights enables the consolidation of transactional, demographic and behavioral data in a unified platform. This centralized data collection creates a holistic view of your customers by collecting activity across all channels. This integrative approach is the key to customizing customer experiences.

Artificial Intelligence in the service of customer understanding

Use AI to respond faster to customer needs and orchestrate intelligent, personalized contact flows
Dynamics 365 Customer Insights

Artificial Intelligence in the service of customer understanding

Use AI to respond faster to customer needs and orchestrate intelligent, personalized contact flows

With Dynamics 365 Customer Insights, you can navigate from unknown to known customers. AI-powered insights help you understand customer behavior and enable personalized interactions in real time. Respond faster to customer needs and offer customized experiences.

Dynamics 365 Customer Insights

Understanding customers better

Create comprehensive profiles to understand your customers on a personal level
Microsoft-Dynamics-365-Customer-Service-Screen-1

Understanding customers better

Create comprehensive profiles to understand your customers on a personal level

Dynamics 365 Customer Insights allows you to create comprehensive customer profiles that extend beyond the usual demographic data. By integrating different types of information, you create a deeper understanding of your customers' preferences, needs and behaviors.

Immediate insights through speech processing

Accelerate the segmentation and addressing of target groups through natural language processing
Dynamics 365 Customer Insights

Immediate insights through speech processing

Accelerate the segmentation and addressing of target groups through natural language processing

Use brilliant natural language segmentation to enable your team to quickly target the right audiences. Thanks to natural language processing, your teams don't have to learn the data structure, but can focus on quick insights.

Dynamics 365 Customer Insights

Rich customer data for targeted interactions

Improve your targeted customer approach by enriching customer data simply and contextually
Dynamics 365 Customer Insights

Rich customer data for targeted interactions

Improve your targeted customer approach by enriching customer data simply and contextually

Dynamics 365 Customer Insights enables easy enrichment of customer data. This feature provides context for targeted interactions by automatically adding relevant information. This allows you to conduct customized and targeted outreach for improved customer engagement

Find out how Dynamics 365 can help your company increase efficiency, boost profitability, and make better decisions

Do you want to unlock the power of Dynamics 365 for your business? Contact us today to find out how the platform can drive innovation and transformation for your business.