EWE TEL GmbH, a leading subsidiary of EWE AG in the telecommunications sector, was faced with the challenge of optimizing its sales processes, to strengthen its market position.
With over 1,900 employees, efficient, standardized and digital processes were crucial to the company's success. To meet these challenges, EWE TEL decided to introduceMicrosoft Dynamics 365 Sales as a central application for sales processes.
The aim of the multi-year project was to significantly increase the efficiency of B2B sales processes and to create a solid basis for future growth and sales increases.
EWE TEL GmbH, a leading subsidiary of EWE AG in the telecommunications sector, was faced with the challenge of optimizing its its sales processes, to strengthen its market position.
With over 1,900 employees, efficient, standardized and digital processes were crucial to the company's success. To meet these challenges, EWE TEL decided to introduceMicrosoft Dynamics 365 Sales as a central application for sales processes.
The aim of the multi-year project was to significantly increase the efficiency of B2B sales processes and to create a solid basis for future growth and sales increases.
The challenge - optimizing sales processes and compliance
For EWE TEL GmbH, increasing efficiency and adapting to legal standards were crucial in order to increase customer satisfaction and sales. The specific challenges for the company were complex and required customized solutions:
- Digitization of the omnichannel customer approach: A uniform customer approach across all key sales channels should be realized.
- Efficient contract and sales documentsEasy adaptation to the latest legal requirements and increased adaptability of new products
- Fully integrated working: Customization of storage solutions, especially through the use of SharePoint, for increased efficiency and accessibility.
- Advanced integrationsCreation of an optimized overall workflow through seamless integration of store system and website.
- Highly configurable product configuration: Configurable product catalog, adaptable to customer needs, integrated with backend and billing systems.
These challenges for optimizing sales processes made it clear that a comprehensive overhaul of the existing systems and processes was necessary. This was the only way to increase operational efficiency and ensure compliance with legal regulations.
Our business model requires an efficient digital transformation and adaptability of an enterprise solution like Dynamics 365 to keep up with market demands and efficiently introduce new products to the market.
With INKUBIT as our partner, we have a highly competent technical team that has a detailed understanding of our business model. The INKUBIT team of consultants, software developers, business analysts and project managers provides us with long-term support to ensure the success of our company and work with us to implement the Group's digital strategies in line with our corporate strategy.
The Solution – Optimizing sales processes with Dynamics 365 Sales
We met these challenges with a comprehensive implementation strategy for Dynamics 365, which included technical upgrades and also a redesign of the business processes.
Dynamics 365 Sales was also integrated with Exchange Online, SharePoint Online and Microsoft Teams. This integration has further optimized internal sales processes and automated document creation processes to a large extent.
The results - process optimization, sales increase and cost reduction
The solutions we implemented led to significant optimization of sales processes in various areas at EWE TEL GmbH:
- Process optimization: By transforming the sales processes, the speed of response to customer inquiries was increased and the efficiency of the increased. These changes led to greater customer satisfaction and a significant increase in sales.
- New document creation: The redesign of document creation led to more efficient and less error-prone processes. This has improved compliance and minimized risks.
- Minimization of manual activities through business process automation: The improved integration of various systems has enabled many processes to be automated. This automation has saved costs and minimized the risk of human error.
By working with us, EWE TEL GmbH was able to improve its sales and marketing processes while increasing the company's efficiency and compliance and meeting legal requirements.
By modernizing its IT infrastructure and processes, EWE TEL is better prepared to respond effectively to market changes. This transformation will strengthen the company's competitiveness in the long term.