EWE TEL GmbH, a leading subsidiary of EWE AG in the telecommunications sector, was faced with the challenge of optimising its sales processes in order to strengthen its market position.
With over 1,900 employees, efficient, standardized and digital processes were crucial for the company’s success. To meet these challenges, EWE TEL decided to introduce Microsoft Dynamics 365 Sales as a central application for sales processes.
The aim of the multi-year project was to significantly increase the efficiency of B2B sales processes and to create a solid basis for future growth and sales increases.
EWE TEL GmbH, a leading subsidiary of EWE AG in the telecommunications sector, was faced with the challenge of optimising its sales processes in order to strengthen its market position.
With over 1,900 employees, efficient, standardized and digital processes were crucial for the company’s success. To meet these challenges, EWE TEL decided to introduce Microsoft Dynamics 365 Sales as a central application for sales processes.
The aim of the multi-year project was to significantly increase the efficiency of B2B sales processes and to create a solid basis for future growth and sales increases.
The Challenge – Optimizing Sales Processes and Compliance
For EWE TEL GmbH, increasing efficiency and adapting to legal standards were crucial to increase customer satisfaction and sales. The specific challenges for the company were complex and required tailor-made solutions:
- Digitization of the omnichannel customer approach: A uniform customer approach across all major sales channels was to be realized.
- Efficient contract and sales documents: easy adaptation to the latest legal requirements and increased adaptability of new products
- Fully integrated work: Adaptation of storage solutions, especially through the use of SharePoint, for increased efficiency and accessibility.
- Extended integrations: Creation of an optimized overall workflow through seamless integration of shop system and website.
- Highly configurable product configuration: Configurable product catalog, customizable to customer needs, integrated with backend and billing systems.
These challenges to optimize sales processes made it clear that a comprehensive overhaul of the existing systems and processes was necessary. This was the only way to increase operational performance and ensure compliance with legal regulations.
Our business model requires efficient digital transformation and adaptability of an enterprise solution like Dynamics 365 to keep up with market demands and efficiently bring new products to market.
With INKUBIT as a partner, we have a technically highly competent team that understands our business model in detail. The INKUBIT team of consultants, software developers, business analysts and project managers supports us sustainably to ensure our company’s success and to implement the digital strategies of the company together with us along the corporate strategy.
The Solution – Optimizing Sales Processes with Dynamics 365 Sales
We addressed these challenges with a comprehensive implementation strategy for Dynamics 365. These included not only technical upgrades, but also a redesign of business processes.
In addition, Dynamics 365 Sales has been integrated with Exchange Online, SharePoint Online, and Microsoft Teams. Through this integration, internal sales processes could be further optimized and document creation processes could be automated to a large extent.
The results – process optimization, increase in sales and cost reduction
The solutions we implemented have led to significant optimisation of sales processes at EWE TEL GmbH in various areas:
- Process optimization: The transformation of sales processes has increased the speed of response to customer inquiries and increased the efficiency of the sales department. These changes led to higher customer satisfaction and a significant increase in sales.
- New document creation: The redesign of document creation resulted in more efficient and less error-prone processes. This improved compliance and minimized risks.
- Minimization of manual activities through business process automation: Many processes could be automated through the improved integration of different systems. This automation was able to save costs and minimize the risk of human error.
By working with us, EWE TEL GmbH was able to improve its sales and marketing processes while increasing the efficiency and compliance of the company and meeting legal requirements.
By modernizing its IT infrastructure and processes, EWE TEL is better prepared to respond effectively to market changes. This transformation will strengthen the company’s competitiveness in the long term.