Outbound marketing is switched off – Prevent marketing downtime and lead losses!

Microsoft is discontinuing the previous “outbound marketing” in Dynamics 365 – and this has far-reaching consequences for companies that do not react in time. From June 30, 2025 , outbound marketing will be disabled, which means:

• Data loss: All campaign data and configurations stored in Outbound Marketing can be lost if they are not migrated.
• Marketing stagnation: Without a timely migration, there is a risk of interrupting all ongoing campaigns, which can lead to a drastic decline in customer communication.
• Lost leads and lost revenue: Companies that don’t transition their marketing processes to real-time journeys run the risk of not optimally targeting valuable customer contacts and losing potential revenue.
• High conversion effort under time pressure: If you wait until shortly before the deadline, you have to expect considerable effort to transfer all processes and data to the new platform in time – a risk of errors and operational problems.

Now is the right time to act to avoid these risks and ensure a smooth transition. Read more on our Dynamics 365 Marketing Migration page.

The key benefits of real-time journeys

With the shift to real-time journeys, companies benefit from numerous improvements:

• Personalized real-time interactions: Marketing campaigns can be adapted to customer behavior in real-time.
• Improved segmentation & AI-powered analytics: Deeper analysis of customer behavior enables more precise targeting.
• Greater automation and flexibility: Campaigns can be made more dynamic and respond automatically to customer reactions.
• Expanded communication channels: In addition to email, companies can use SMS and push notifications for a more direct customer approach.
• Better integration into the Microsoft universe: Thanks to the close integration with Dynamics 365 and Azure, companies benefit from a powerful, scalable solution.

Critical deadlines and transition strategy of outbound marketing

Time is of the essence: Companies should deal with the transition early on so as not to be forced to carry out an immature or hectic migration at the last minute.

Important deadlines:

• The migration must be completed by June 30, 2025 – after which Outbound Marketing will be deactivated.
• INKUBIT offers migration tools & support to make the transition easier.
• Act now! Companies should test and optimize early on to avoid interruptions in ongoing marketing operations.

The next steps for companies with outbound marketing

1. Inventory of current marketing strategies: Which processes still run via outbound marketing?
2. Use training and resources: Microsoft provides training materials and support for the switch.
3. Plan for early test phases: The parallel operation of old and new processes helps to identify problems at an early stage.
4. Implement migration gradually: Companies should strategically plan which processes will be migrated first.
5. Use advanced features: Take advantage of the new features of Real-time Journeys to make your marketing more efficient and customer-centric.

The shift to real-time journeys is an opportunity to take marketing to a new level. Those who prepare now will benefit from more efficient processes, better customer experiences and higher competitiveness in the long term. Don’t wait until it’s too late – back up your data and campaigns now! Feel free to book an appointment with us to get a joint overview of your migration in 30 minutes.