Matomo integration for Dynamics 365 Customer Insights

Automatically record and evaluate campaign KPIs

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Automatically record and evaluate campaign KPIs - with our Matomo integration

Our Solution extends Microsoft Dynamics 365 Customer Insights with an intelligent connection to Matomo: web KPIs such as page views, clicks and unique clicks are automatically saved on the respective campaign. Leads are assigned based on the UTM parameters, making key figures such as cost per lead and conversion rate directly available.

This makes marketing campaigns in Dynamics 365 not only visible, but also measurable - without any manual effort.

Main functions

Automated KPI assignment
Web activities from Matomo - such as page views and clicks - are automatically assigned to the correct campaign in Dynamics 365.

Lead assignment via UTM parameters
Leads from forms or downloads are clearly assigned to campaigns based on their UTM parameters - automatically, reliably and traceably.

Cost transparency per campaign
Activities within the customer journey are provided with price tags so that you always have an overview of your campaign costs and lead costs.

Calculation of cost per lead & conversion rate
By combining click data, leads and campaign costs, relevant key figures can be calculated and evaluated automatically.

Seamless integration into Dynamics 365
The Solution integrates directly into your existing marketing workflows - with no training required and no system interruptions.

The benefits of Matomo integration for Dynamics 365 Customer Insights for your company

Well-founded decisions thanks to real-time data: With the integration of Matomo KPIs directly in Dynamics 365, you get a complete overview of the performance of your marketing activities at all times - including conversion rates and cost figures.

Greater transparency and better control: campaign costs and activities are recorded centrally and evaluated in a structured manner - for targeted optimization of your budget and maximum marketing effectiveness.

More efficiency through automation: The automatic assignment of web key figures and leads saves time, reduces sources of error and relieves your marketing team of the burden of campaign evaluation.

What can the Matomo integration for Dynamics 365 do for your company?

Automatic assignment of leads

Thanks to UTM parameters, leads are automatically assigned to the right campaign in Dynamics 365. This saves you time, avoids manual errors and gives you an overview of your campaign performance at all times.

Real-time transparency via campaign KPIs

Web data such as page views, clicks and conversions from Matomo flow directly into your Dynamics 365 campaigns - for complete and centralized performance measurement without additional effort.

Full control over marketing costs

All activities within a customer journey are assigned costs and given a "price tag". This allows you to easily analyze the cost per lead, the conversion rate and the ROI of your campaigns.

Immediate insights through speech processing

Accelerate the segmentation and addressing of target groups through natural language processing

Intelligent campaign analysis for Microsoft Dynamics 365

Automated KPI assignment for precise marketing evaluations

With our Solution , you can connect your Matomo web data directly to Dynamics 365 Marketing. Clicks, page views and conversions are automatically transferred to the right campaign - without any manual reworking. This gives you reliable key figures on the performance of your campaigns directly in the CRM.

Rich customer data for targeted interactions

Improve your targeted customer approach by enriching customer data simply and contextually

Data-driven decisions through full cost transparency

Customer journeys with price tags for measurable marketing ROI

The Solution expands your customer journeys to include activities with cost identification. In combination with automatically assigned leads and click data, you can analyse meaningful KPIs such as cost per lead and conversion rate directly in the system - for better planning, control and optimization of your marketing investments.

Find out how Dynamics 365 can help your company increase efficiency, boost profitability, and make better decisions

Do you want to unlock the power of Dynamics 365 for your business? Contact us today to find out how the platform can drive innovation and transformation for your business.