Webinar and Event Marketing Professional

INKUBIT is your partner for successful digital transformation with Microsoft Dynamics 365 and the Power Platform. We are experts in BI and analytics solutions such as Power BI, as well as Data & AI technologies such as Azure and Fabric. Our goal is to accompany our customers through all phases of digital transformation and to continuously improve their business success through innovation, automation and increased efficiency.

Our full-service approach covers the entire application lifecycle – from initial consultation to implementation and ongoing system maintenance. We attach great importance to high-performance and integrated solutions that meet your specific requirements.

With our in-depth expertise and holistic consulting approach, we help companies achieve high-performance processes in their value chain in today’s dynamic business world. Trust INKUBIT to successfully shape your digital transformation.

Summary of the position:

The Webinar and Event Marketing Manager is responsible for creating, promoting, and executing digital events, including webinars, virtual conferences, and live-streamed product demonstrations, as well as events, such as co-hosted events with Microsoft. This role focuses on maximizing event attendance (existing and new customers), improving the user experience, driving engagement, and generating qualified leads through online events. The ideal candidate will have a high level of organizational skills, be data-oriented, and be knowledgeable about event technology platforms.

Main responsibilities:

• Webinar and event planning: Plan, schedule, and manage end-to-end digital events, from concept to execution, including logistics, technology, and post-event analytics.
• Event promotion: Develop and execute multi-channel marketing campaigns to promote digital events using email, social media, SEO/SEM and content marketing to drive registrations.
• Content development: Collaborate with internal teams (sales, product, content) to develop engaging and educational content for webinars and virtual events.
• Targeting and list building: Work closely with the CRM team to segment audiences, optimize email lists, and ensure accurate targeting to maximize event attendance and lead generation.
• Technology management: Use platforms like Zoom, ON24, GoToWebinar, or other virtual event tools to organize and manage events. Ensure a smooth technical process and fix any problems.
• Analytics and reporting: Track and analyze event metrics (e.g., registration, attendance, engagement, conversions) to assess success and identify optimization opportunities. Provide actionable insights and post-event reports to stakeholders.
• Lead generation and nurturing: Ensure that leads are properly passed to the sales team after the event and track their journey through the distribution chain.
• Speaker Management: Coordinate with internal and external speakers to ensure high-quality presentations, speaker training, and event rehearsals.
• Engagement tactics: Implement interactive features during webinars (e.g., Q sessions, live polls, chats) to improve audience participation and engagement.
• Vendor and stakeholder management: Manage relationships with external vendors, partners, and speakers in terms of event sponsorship and event marketing collaboration.

Required skills and qualifications

• Experience: At least 3 years of experience in digital event marketing, webinar management, or a related field.
• Marketing skills: Strong understanding of digital marketing strategies and channels, including email marketing, social media, and SEO/SEM.
• Technical skills: Proficiency in webinar and event platforms (e.g. Microsoft Teams Live, Zoom, ON24, WebEx or similar) as well as CRM and marketing automation tools (Dynamics 365 Sales Customer Insights, HubSpot, Marketo, Salesforce).
• Project Management: Excellent project management skills with a proven ability to manage multiple events at the same time and work with tight deadlines.
• Communication skills: Strong verbal and written communication skills, including the ability to write persuasive marketing copy.
• Analytical skills: Ability to analyze data and metrics to measure the success of events and inform future strategies.
• Team collaboration: Experience working cross-functionally with marketing, sales, and product teams.
• Problem-solving skills: Ability to quickly troubleshoot issues during live events and find solutions in real-time.
• Creativity: The ability to innovate and bring new ideas to the digital event strategy to improve engagement and lead generation.

Preferred qualifications:

• Experience in B2B or SaaS marketing.
• Familiarity with demand generation and lead nurturing best practices.
• Understanding the GDPR and other regulations related to event marketing.

Key performance indicators (KPIs):

• Number of registrations and attendees for each webinar/event.
• Conversion rates from signed-up participants to qualified leads.
• Audience engagement during the event (e.g., polls, Q participation).
• Survey results and post-event feedback.
• ROI of the event (e.g. cost per MQL) based on the leads generated and the eventual sales conversion.
• Growth of the email list or marketing database due to event registrations.