Many companies waste time and resources because they want to address everyone – and in the end they don’t really reach anyone. A clearly defined Ideal Customer Profile (ICP) changes that: It shows which companies and roles are a perfect fit for your solution – and which ones you should deliberately exclude. With our compact ICP checklist, you will receive a practical framework to clearly identify and target desired customers.
Why should you download the ICP Workbook?
✔ Structure instead of gut feeling – clear criteria for industry, size, role, technology maturity and purchase motivation.
✔ Focus on the right fit – see before the first conversation whether a customer is really a good fit for you.
✔ More efficient campaigns & sales pitches – align your communication with razor-sharp precision to the right decision-makers.
✔ Differentiate yourself from the competition – win customers while others are still trying to convince everyone at the same time.
What to expect
👉 5 building blocks of a strong ICP – with examples, reflection questions and templates for your team.
👉 Practical tips on how to refine your ICP with AI.
👉 A self-reflection template that you can use directly in your marketing or sales team.
👉 Download the workbook now and sharpen your ICP.
From coincidence to dream customer with the ICP Workbook
Download the working template to define your ideal customer profile here!