Customer Insights is often set up cleanly once and then hardly touched. The new Microsoft Release Wave delivers exactly what many companies need right now: faster exports, more precise segmentation and co-pilot functions that not only look good, but also contribute directly to campaigns, analyses and processes.
The trick is not to activate all the new functions, but to know which of the new features really help to make better decisions, address target groups in a more targeted way and finally use existing data operationally.
Why you should get to grips with the new functions now
With the current Wave release, Microsoft is not simply providing new possibilities, but concrete answers to typical everyday bottlenecks: segmentation, campaign export, data enrichment - everything is becoming more direct, faster and closer to the user.
If you are already running Dynamics 365 Customer Insights, now is the right time to check: What of it really benefits you operationally? What can be activated with just a few clicks and makes a measurable difference?
Release timeline at a glance
| Milestone | Date |
|---|---|
| 📑 Publication release plan | July 16, 2025 |
| 🧪 Early Access (Preview) | August 4, 2025 |
| 🚀 General availability | October 1, 2025 |
Top 5 functions in Dynamics 365 Customer Insights (Wave 2 2025)
Copilot answers with customer insights
What's new?
Copilot can now directly access data from Customer Insights - including customer lifetime value, purchase history or churn risk - and make it available live during the conversation.
💠 Why is this relevant for your company?
Your team automatically receives contextual information without having to switch between tools - for greater proximity to the customer, more targeted offers and more efficient processes.
Autonomous agents based on customer insights
What's new?
Agents in Copilot Studio use CI as a source of knowledge: they access segments, profiles and metrics and act independently.
💠 Why is this relevant for your company?
You reduce manual steps, automate processes and enable personalized journeys - controlled by your own customer data.
Segment export to advertising platforms
What's new?
segments from CI can be exported directly to platforms such as Google Ads, Facebook and LinkedIn - without additional tools.
💠 Why is this relevant for your company?
Your marketing teams reach target groups faster - without detours - and increase conversion through precise, data-supported campaign control.
Segment export to Azure Data Lake & Power BI
What's new?
Customer Insights segments can be seamlessly exported to Azure Data Lake Gen2 and Power BI - including dynamic updating.
💠 Why is this relevant for your company?
You expand your data model, enable deeper analyses and combine operational target group work with strategic reporting.
Segmentation according to campaign behavior
What's new?
Interactions such as clicks, openings or page views now flow directly into the segment logic of Customer Insights.
💠 Why is this relevant for your company?
You identify active target groups in real time, increase the relevance of your messages and measurably improve the performance of your campaigns.
When will you use your new advantage?
You are already using Dynamics 365 Customer Insights - but are you making the most of all the new possibilities?
Book a brief meeting with our team now - we will show you which functions have the greatest leverage for your processes and how you can activate them in a targeted manner!
