Customer Insights is often set up properly once and then rarely touched again. Yet the new Microsoft Release Wave delivers exactly what many companies need right now: faster exports, more precise segmentation, and Copilot features that not only look good but also directly contribute to campaigns, analyses, or processes.
The trick isn't to enable every new feature, but to know which ones will actually help you make better decisions, target specific audiences more effectively, and finally put your existing data to practical use.
Why You Should Familiarize Yourself with the New Features Now
With its latest release wave, Microsoft isn’t just introducing new capabilities—it’s providing concrete solutions to common challenges in everyday operations: segmentation, campaign export, data enrichment—everything is becoming more direct, faster, and more application-oriented.
Especially if you’re already using Dynamics 365 Customer Insights, now is the perfect time to ask yourself: Which features actually benefit your operations? Which ones can be enabled with just a few clicks and make a measurable difference?
Release Timeline at a Glance
| Milestone | Date |
|---|---|
| 📑 Release Schedule | July 16, 2025 |
| 🧪 Early Access (Preview) | August 4, 2025 |
| 🚀 General availability | October 1, 2025 |
Top 5 Features in Dynamics 365 Customer Insights (Wave 2 2025)
Copilot Responses with Customer Insights
What's new?
Copilot can now directly access data from Customer Insights—including customer lifetime value, purchase history, and churn risk—and display it in real time during conversations.
💠 Why is this relevant for your business?
Your team automatically receives context-relevant information without having to switch between tools—enabling closer customer relationships, more targeted offers, and more efficient processes.
Autonomous agents based on customer insights
What's new?
Agents in Copilot Studio use CI as a knowledge source: they access segments, profiles, and metrics and act independently.
💠 Why is this relevant to your business?
You reduce manual steps, automate processes, and enable personalized customer journeys—all driven by your own customer data.
Segment export to advertising platforms
What's new?
Segments from CI can be exported directly to platforms such as Google Ads, Facebook, and LinkedIn—without the need for additional tools.
💠 Why is this relevant for your business?
Your marketing teams can reach target audiences faster—without detours—and boost conversion rates through precise, data-driven campaign management.
Segment export to Azure Data Lake and Power BI
What's new?
Customer Insights segments can be seamlessly exported to Azure Data Lake Gen2 and Power BI—including dynamic updates.
💠 Why is this relevant to your business?
You’ll expand your data model, enable deeper analysis, and integrate operational audience targeting with strategic reporting.
Segmentation by campaign behavior
What's new?
Interactions such as clicks, opens, and page views are now directly incorporated into the segment logic in Customer Insights.
💠 Why is this relevant for your business?
You can identify active target audiences in real time, increase the relevance of your messages, and measurably boost the performance of your campaigns.
When will you take advantage of your new benefit?
You’re already using Dynamics 365 Customer Insights—but are you taking full advantage of all the new features?
Book a quick consultation with our team today—we’ll show you which features have the greatest impact on your processes and how to activate them effectively!
