Outbound marketing is switched off - prevent marketing downtime and lead losses!

Microsoft is discontinuing the previous "Outbound Marketing" in Dynamics 365 - and this has far-reaching consequences for companies that do not react in time. As of June 30, 2025, outbound marketing will be deactivated, which means:

• Data loss: All campaign data and configurations stored in Outbound Marketing can be lost if they are not migrated.
• Standstill in marketing: Without a timely migration, there is a risk that all ongoing campaigns will be interrupted, which can lead to a drastic decline in customer communication.
• Lost leads and lost sales: Companies that do not convert their marketing processes to real-time journeys run the risk of no longer optimally addressing valuable customer contacts and losing potential sales.
• High conversion effort under time pressure: If you wait until shortly before the deadline, you have to expect considerable effort to transfer all processes and data to the new platform on time - a risk of errors and operational problems.

Now is the right time to act to avoid these risks and ensure a smooth transition. Read more on our Dynamics 365 Marketing Migration page.

The key advantages of real-time journeys

By switching to real-time journeys, companies benefit from numerous improvements:

• Personalized real-time interactions: Marketing campaigns can be adapted to customer behavior in real time.
• Improved segmentation & AI-supported analyses: A deeper analysis of customer behavior enables a more precise target group approach.
• Greater automation & flexibility: Campaigns can be designed more dynamically and react automatically to customer reactions.
• Extended communication channels: In addition to email, companies can use SMS and push notifications for more direct customer contact.
• Better integration into the Microsoft universe: Thanks to the close integration with Dynamics 365 and Azure, companies benefit from a powerful, scalable Solution.

Critical deadlines and transition strategy of outbound marketing

Time is of the essence: Companies should deal with the changeover at an early stage so that they are not forced to carry out an immature or hectic migration at the last minute.

Important deadlines:

• The migration must be completed by June 30, 2025 - after that, outbound marketing will be deactivated.
• INKUBIT offers migration tools & support to facilitate the change.
• Act now! Companies should test and optimize at an early stage to avoid interruptions to ongoing marketing operations.

The next steps for companies with outbound marketing

1. Taking stock of current marketing strategies: Which processes still run via outbound marketing?
2. Use training and resources: Microsoft offers training materials and support for the switch.
3. Schedule early test phases: Running old and new processes in parallel helps to identify problems at an early stage.
4. Implement migration step by step: Companies should strategically plan which processes should be migrated first.
5. Use advanced functions: Use the new features of Real-time Journeys to make your marketing more efficient and customer-oriented.

The switch to real-time journeys is an opportunity to take marketing to a new level. Those who prepare now will benefit in the long term from more efficient processes, better customer experiences and greater competitiveness. Don't wait until it's too late - secure your data and campaigns now! Book an appointment with us to get an overview of your migration in 30 minutes.