Outbound marketing is being phased out – Prevent a marketing standstill and the loss of leads!

Microsoft is discontinuing the current “Outbound Marketing” feature in Dynamics 365—and this has far-reaching consequences for companies that fail to act in time. Starting June 30, 2025, Outbound Marketing will be disabled, which means:

• Data loss: All campaign data and configurations stored in Outbound Marketing may be lost if they are not migrated.
• A standstill in marketing: Without a timely migration, there is a risk that all ongoing campaigns will be interrupted, which could lead to a drastic decline in customer communication.
• Lost leads and lost revenue: Companies that fail to transition their marketing processes to real-time journeys risk failing to engage valuable customer contacts effectively and losing potential revenue.
• Significant migration effort under time pressure: Those who wait until shortly before the deadline must expect to incur considerable effort to migrate all processes and data to the new platform in time—a risk for errors and operational issues.

Now is the right time to take action to avoid these risks and ensure a smooth transition. Learn more on our Dynamics 365 Marketing Migration page.

The Key Benefits of Real-time Journeys

By switching to Real-time Journeys, companies benefit from numerous improvements:

• Personalized real-time interactions: Marketing campaigns can be adapted to customer behavior in real time.
• Improved segmentation & AI-powered analytics: A deeper analysis of customer behavior enables more precise targeting.
• Greater automation and flexibility: Campaigns can be designed to be more dynamic and automatically respond to customer reactions.
• Expanded communication channels: In addition to email, companies can use text messages and push notifications to reach customers more directly.
• Better integration into the Microsoft ecosystem: Thanks to tight integration with Dynamics 365 and Azure, companies benefit from a powerful, scalable Solution.

Critical Deadlines and Transition Strategy for Outbound Marketing

Time is of the essence: Companies should address the transition early on to avoid being forced to carry out an ill-prepared or rushed migration at the last minute.

Important deadlines:

• The migration must be completed by June 30, 2025 —after that, Outbound Marketing will be deactivated.
• INKUBIT migration tools and support to make the transition easier.
• Act now! Companies should test and optimize early on to avoid disruptions to their ongoing marketing operations.

The Next Steps for Businesses Using Outbound Marketing

1. Review of current marketing strategies: Which processes still rely on outbound marketing?
2. Take advantage of training and resources: Microsoft offers training materials and support to help you make the switch.
3. Plan for early testing phases: Running old and new processes in parallel helps identify problems early on.
4. Implement migration in stages: Companies should strategically plan which processes to migrate first.
5. Take advantage of advanced features: Use the new features of Real-time Journeys to make your marketing more efficient and customer-focused.

The transition to Real-time Journeys is an opportunity to take your marketing to the next level. Those who prepare now will benefit in the long run from more efficient processes, better customer experiences, and greater competitiveness. Don’t wait until it’s too late—secure your data and campaigns now! Feel free to schedule a meeting with us to get a joint overview of your migration in just 30 minutes.