Customer Insights

There are many CRM systems. But which one really suits a medium-sized company with growing requirements? In this article, we’ll compare two of the most well-known CRM solutions: Microsoft Dynamics 365 Sales and Hubspot.

“We use Mailchimp – isn’t that enough?”
We often hear this question when marketing processes in medium-sized companies grow – and suddenly no longer just about newsletters. It’s about leads, sales follow-ups, events, segmentations and automated journeys across multiple channels. However, not all marketing automation is the same. And this is exactly where the difference lies.

In this post, we’ll compare Dynamics 365 Marketing Automation (Customer Insights – Journeys) to Salesforce Marketing Cloud to show which tool fits which needs, structures, and teams.