customer insights

There are many CRM systems out there. But which one really suits a medium-sized company with growing requirements? In this article, we compare two of the best-known CRM solutions: Microsoft Dynamics 365 Sales and Hubspot.

"We use Mailchimp - isn't that enough?"
We often hear this question when marketing processes in SMEs grow - and are suddenly no longer just about newsletters. It's about leads, sales follow-ups, events, segmentation and automated journeys across multiple channels.email marketing is important. But: email is not the same as marketing automation. And this is where the difference lies.

In this article, we compare Dynamics 365 Marketing Automation (Customer Insights - Journeys) with the Salesforce Marketing Cloud to show which tool suits which requirements, structures and teams.